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Vet Set for Kids

Fail

Shoppers spend an estimated $38K a year here, so Vet Set for Kids is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£38K/yr122K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
56%top-5 click share · 15 brands · 48 sellers

Flapen Score

Vet Set for Kids against its category

The dotted line is the Toys & Games average. Past it, Vet Set for Kids is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vet Set for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vet Set for Kids 122K times last year and spent an estimated £38K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
1.7%
Market size, estimated
£38Ka year
Peak month
December4.6× the quietest month
Top search term
vet21K searches a year

02 · Price

A sale here is worth £18.90.

Listings sell for £18.90 on average, from £11.06 to £42.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £18.90 that is £2K to £5K a year per listing.

Average price
£18.90inside the $15 to $100 sweet spot
Price range
£11.06–£42.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #42 within Doctor Playsets. It carries 1,657 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
2.0%
Average rank
#42in Doctor Playsets
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,657per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Vet Set for Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

48

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 100%

Open market

29%

  • Sanlebi18%
  • Melissa & Doug15%
  • MELAND12%
  • HERSITY10%
  • SOGAWEBB8%
  • SYNCFUN7%

Demand

Vet Set for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Vet Set for Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vet21K/yr
  • vet set16K/yr
  • vet set for kids18K/yr
  • vet toys for kids9K/yr
  • vet kit for kids7K/yr
  • kids vet play set9K/yr
  • vet toy7K/yr
  • vet toys5K/yr
  • pet vet playset9K/yr
  • vet kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Vet Set for Kids

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Bit small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Vet Set for Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data