Skip to content

Venom Costume

Fail

Demand is soft, at -70.0% this quarter, so Venom Costume is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£24K/yr90K searches / yr
90-day growth
-70.0%search demand this quarter
Competition
48%top-5 click share · 9 brands · 47 sellers

Flapen Score

Venom Costume against its category

The dotted line is the Toys & Games average. Past it, Venom Costume is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Venom Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Venom Costume 90K times last year and spent an estimated £24K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-70.0%
Conversion, latest week
1.1%
Market size, estimated
£24Ka year
Peak month
October13.6× the quietest month
Top search term
venom costume kids42K searches a year

02 · Price

A sale here is worth £24.73.

Listings sell for £24.73 on average, from £8.80 to £83.24. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £24.73 that is £0 to £2K a year per listing.

Average price
£24.73inside the $15 to $100 sweet spot
Price range
£8.80–£83.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #1,520 within Dress-Up Accessories. It carries 294 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
75%
Out of stock, average day
13.9%
Average rank
#1,520in Dress-Up Accessories
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
294per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Venom Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£966£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

47

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

5%

  • Rubies55%
  • shumintaojin16%
  • Marvel13%
  • Pianocean5%
  • Venum5%
  • Zac's Alter Ego2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Venom Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 13.6×

Search terms

Top Venom Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • venom costume kids42K/yr
  • venom costume32K/yr
  • venom costume adult9K/yr
  • kids venom costume5K/yr
  • venom costumes for kids2K/yr

Reviews and returns

What reviews say buyers love and hate about Venom Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.14

Not worth it

Priced about where you'd expect - not incredible value

Not worth the money

Quality-Overall9%−0.05

Quality awful and not value for money

Durability9%−0.10

This item has piled within 2 days of wearing

Touch/Button Controls9%−0.01

although on button wasnt always obvious or working

Adhesion/Stickiness5%+0.58

Although the mask is quite tall & bends & the faces started peeling on the shoulder stickers

Love

Quality-Overall26%−0.05

Great quality product and perfect sizing for my 10 year old son arrived in perfect condition and quick delivery

The quality is about what you'd expect for a kids costume

Reliable Brand

Value For Money13%−0.14

Good for price

Definitely worth the money

Good value,

Size-Overall9%+0.22

Good fit,

Fit my 5yo fine

Strength6%+0.58

Sturdy, good quality

Advertised Vs Actual Product6%+0.58

As described

Return

2.6% Return rate 92% Fixable by listing

Size-Overall91%██▇▇▆█

Way too small for 9 year old

Quality-Overall4%▁▁▆█▁▁

Quality awful and not value for money

Advertised Vs Actual Product2%▁▁▂▁█▁
Strength1%▁▁█▁▁▁
Functionality-Overall1%▁█▁▁▁▁

FAQ

Common Venom Costume questions

Answered from the same tracked data.