Is vault x binder profitable to sell on Amazon United Kingdom?

The niche generates £233K/yr across 26 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Skip it (43/100).

How competitive is the vault x binder niche?

2 brands and 6 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in vault x binder?

Top complaints mined from reviews: Quality-Overall, Color, Value For Money. The return rate is 0.6%.

When does demand for vault x binder peak?

Demand peaks in Apr–Nov; the busiest month runs 2.7× the quietest.

What does it cost to enter the vault x binder niche?

Listings span £10.81–£25.87; the average listing price is £18.53 (sweet spot $15–$100). The average incumbent carries 5,425 reviews — the moat a new listing must climb.

vault x binder

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great£18.53

avg listing price — sweet spot $15–$100

Price range

Good£10.81–£25.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£233K

£233K/yr · 439K searches

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Review moat

Bad5,424.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, vault x binder is a £233K/yr Amazon United Kingdom market (439K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Nov. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

vault x binder market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £185K–£232K; units × avg price
Conversion rate: 2.9%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.4%
Avg brand age: 25 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

Vault X95%
Card Guardian5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

Peak months: Apr, Nov · busiest ÷ quietest = 2.7×

Open Trend

Top vault x binder search terms

vault x binder204K/yr -1.3%2.5% conv.
vault x99K/yr -12.9%1.4% conv.
vault x binder 9 pocket26K/yr +109.8%2.2% conv.
vaultx binder25K/yr -6.4%2.2% conv.
vaultx26K/yr -0.9%1.3% conv.
12 pocket card binder13K/yr +9.5%0.4% conv.
vault x binder 12 pocket15K/yr -12.3%3.0% conv.
zip binder7K/yr +11.7%0.3% conv.
12 pocket binder7K/yr +5.5%0.5% conv.
card binder 12 pocket5K/yr +8.4%0.7% conv.

All search terms

Top vault x binder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vault X 9 Pocket Zip Binder 360 Cards Exo-Tec Material 20 Side-Loading Pages (Black)

Vault X£19.204.8★1,368 rev

Vault X 12 Pocket Zip Binder 480 Cards Exo-Tec Material 20 Side-Loading Pages (Black)

Vault X£23.374.8★8,228 rev

Vault X 4 Pocket Zip Binder 160 Cards Exo-Tec Material 20 Side-Loading Pages (Black)

Vault X£13.074.8★3,981 rev

Vault X 9 Pocket Zip Binder 360 Cards Exo-Tec Material 20 Side-Loading Pages (Blue)

Vault X£19.194.8★6,241 rev

Vault X 12 Pocket Zip Binder 480 Cards Exo-Tec Material 20 Side-Loading Pages (Teal)

Vault X£23.364.8★8,228 rev

Newest

by launch date

Vault X 9 Pocket Strap Binder 360 Cards Exo-Tec Material 20 Side-Loading Pages (Teal)

Vault X£15.14899 rev

2y ago

Vault X 12 XL Pocket Zip Binder 624 Cards Exo-Tec Material 26 Side-Loading Pages (Blue)

Vault X£25.838,228 rev

2y ago

Card Guardian 12 Pocket Card Binder with Zipper Teal

Card Guardian£20.84709 rev

3y ago

Vault X 12 XL Pocket Zip Binder 624 Cards Exo-Tec Material 26 Side-Loading Pages (Black)

Vault X£25.878,228 rev

3y ago

Card Guardian 9 Pocket Card Binder with Zipper Teal

Card Guardian£16.733,203 rev

6y ago

What buyers say about vault x binder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall44%

“Excellent quality storage for my collection”

Collectibles17%

“Perfect for collections”

Color6%

“Colour is also really nice”

Material Quality6%

“The outer material is nice to touch”

Ease Of Use4%

“easy to use”

Storage Capacity3%

“Its large horizontal build makes it the perfect storage item for rare cards as the fabrics used on the casing is strong”

Durability3%

“Amazing quality, very sturdy and durable”

Design-Overall3%

“very good design as well”

Advertised Vs Actual Product3%

“Exactly as described”

Strength2%

“Strong and Sturdy”

What buyers complain about

Quality-Overall15%

“not the quality of the binder”

Color13%

“The colour is not as bright”

Value For Money8%

“Not the cheapest case out there”

Top return reasons

Size-Overall60%

Color9%

Quality-Overall6%

Value For Money5%

Functionality-Overall3%

Stitch/Finish/Polish2%

Compatibility-Overall2%

Defective Material/Parts2%

Material Quality1%

Gifting Purpose1%

Common questions

Is vault x binder profitable to sell on Amazon United Kingdom?: The niche generates £233K/yr across 26 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Skip it (43/100).
How competitive is the vault x binder niche?: 2 brands and 6 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in vault x binder?: Top complaints mined from reviews: Quality-Overall, Color, Value For Money. The return rate is 0.6%.
When does demand for vault x binder peak?: Demand peaks in Apr–Nov; the busiest month runs 2.7× the quietest.
What does it cost to enter the vault x binder niche?: Listings span £10.81–£25.87; the average listing price is £18.53 (sweet spot $15–$100). The average incumbent carries 5,425 reviews — the moat a new listing must climb.