Vault X Binder
FailThe top 5 brands take 100% of clicks, so Vault X Binder is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £233K/yr439K searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 52%top-5 click share · 2 brands · 6 sellers
Flapen Score
Vault X Binder against its category
The dotted line is the Toys & Games average. Past it, Vault X Binder is stronger. Inside it, weaker.
Market
The Vault X Binder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vault X Binder 439K times last year and spent an estimated £233K. All 2 brands take every click. Demand peaks in Apr–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.
- Searches, last 12 months
- 439K
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £233Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- vault x binder204K searches a year
02 · Price
A sale here is worth £18.53.
Listings sell for £18.53 on average, from £10.81 to £25.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £18.53 that is £5K to £9K a year per listing.
- Average price
- £18.53inside the $15 to $100 sweet spot
- Price range
- £10.81–£25.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #25 within Collectible Toys. It carries 5,425 reviews at 4.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #25in Collectible Toys
- Average rating
- 4.80 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,425per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Vault X Binder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vault X 9 Pocket Zip Binder 360 Cards Exo-Tec Material 20 Side-Loading Pages (Black)
- Price
- £19.20
- Rating
- 4.8/5
- Reviews
- 1,368
- Age
- 8y ago

Vault X 12 Pocket Zip Binder 480 Cards Exo-Tec Material 20 Side-Loading Pages (Black)
- Price
- £23.37
- Rating
- 4.8/5
- Reviews
- 8,228
- Age
- 9y ago

Vault X 4 Pocket Zip Binder 160 Cards Exo-Tec Material 20 Side-Loading Pages (Black)
- Price
- £13.07
- Rating
- 4.8/5
- Reviews
- 3,981
- Age
- 8y ago

Vault X 9 Pocket Zip Binder 360 Cards Exo-Tec Material 20 Side-Loading Pages (Blue)
- Price
- £19.19
- Rating
- 4.8/5
- Reviews
- 6,241
- Age
- 8y ago

Vault X 12 Pocket Zip Binder 480 Cards Exo-Tec Material 20 Side-Loading Pages (Teal)
- Price
- £23.36
- Rating
- 4.8/5
- Reviews
- 8,228
- Age
- 9y ago
Trending
estimated 90-day click momentum
Vault X 12 XL Pocket Zip Binder 624 Cards Exo-Tec Material 26 Side-Loading Pages (Blue)
- Price
- £25.83
- Rating
- 4.8/5
- Reviews
- 8,228
- Age
- 2y ago

Card Guardian 9 Pocket Card Binder with Zipper Teal
- Price
- £16.73
- Rating
- 4.8/5
- Reviews
- 3,203
- Age
- 6y ago

Vault X 9 Pocket Strap Binder 360 Cards Exo-Tec Material 20 Side-Loading Pages (Teal)
- Price
- £15.14
- Rating
- 4.7/5
- Reviews
- 899
- Age
- 2y ago

Vault X 9 Pocket Zip Binder 360 Cards Exo-Tec Material 20 Side-Loading Pages (Blue)
- Price
- £19.19
- Rating
- 4.8/5
- Reviews
- 6,241
- Age
- 8y ago

Vault X 9 Pocket Strap Binder 360 Cards Exo-Tec Material 20 Side-Loading Pages (Black)
- Price
- £15.24
- Rating
- 4.7/5
- Reviews
- 899
- Age
- 8y ago
Newest
by launch date
Vault X 9 Pocket Strap Binder 360 Cards Exo-Tec Material 20 Side-Loading Pages (Teal)
- Price
- £15.14
- Rating
- 4.7/5
- Reviews
- 899
- Age
- 2y ago

Vault X 12 XL Pocket Zip Binder 624 Cards Exo-Tec Material 26 Side-Loading Pages (Blue)
- Price
- £25.83
- Rating
- 4.8/5
- Reviews
- 8,228
- Age
- 2y ago

Card Guardian 12 Pocket Card Binder with Zipper Teal
- Price
- £20.84
- Rating
- 4.8/5
- Reviews
- 709
- Age
- 3y ago

Vault X 12 XL Pocket Zip Binder 624 Cards Exo-Tec Material 26 Side-Loading Pages (Black)
- Price
- £25.87
- Rating
- 4.8/5
- Reviews
- 8,228
- Age
- 3y ago

Card Guardian 9 Pocket Card Binder with Zipper Teal
- Price
- £16.73
- Rating
- 4.8/5
- Reviews
- 3,203
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 93%
Open market
0%
- Vault X95%
- Card Guardian5%
Demand
Vault X Binder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Vault X Binder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- vault x binder204K/yr
- vault x99K/yr
- vault x binder 9 pocket26K/yr
- vaultx binder25K/yr
- vaultx26K/yr
- 12 pocket card binder13K/yr
- vault x binder 12 pocket15K/yr
- zip binder7K/yr
- 12 pocket binder7K/yr
- card binder 12 pocket5K/yr
Reviews and returns
What reviews say buyers love and hate about Vault X Binder
We read the reviews and the return reasons for every product selling here.
“not the quality of the binder”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vault X Binder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









