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Vault X Binder

Fail

The top 5 brands take 100% of clicks, so Vault X Binder is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£233K/yr439K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
52%top-5 click share · 2 brands · 6 sellers

Flapen Score

Vault X Binder against its category

The dotted line is the Toys & Games average. Past it, Vault X Binder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vault X Binder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vault X Binder 439K times last year and spent an estimated £233K. All 2 brands take every click. Demand peaks in Apr–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.

Searches, last 12 months
439K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
2.9%
Market size, estimated
£233Ka year
Peak month
November2.7× the quietest month
Top search term
vault x binder204K searches a year

02 · Price

A sale here is worth £18.53.

Listings sell for £18.53 on average, from £10.81 to £25.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £18.53 that is £5K to £9K a year per listing.

Average price
£18.53inside the $15 to $100 sweet spot
Price range
£10.81–£25.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #25 within Collectible Toys. It carries 5,425 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#25in Collectible Toys
Average rating
4.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,425per listing
Listings tracked
26

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Vault X Binder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

0%

  • Vault X95%
  • Card Guardian5%

Demand

Vault X Binder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov · busiest ÷ quietest = 2.7×

Search terms

Top Vault X Binder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vault x binder204K/yr
  • vault x99K/yr
  • vault x binder 9 pocket26K/yr
  • vaultx binder25K/yr
  • vaultx26K/yr
  • 12 pocket card binder13K/yr
  • vault x binder 12 pocket15K/yr
  • zip binder7K/yr
  • 12 pocket binder7K/yr
  • card binder 12 pocket5K/yr

Reviews and returns

What reviews say buyers love and hate about Vault X Binder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.02

not the quality of the binder

.Also the price honestly feels low for the quality

Color13%−0.08

The colour is not as bright

Value For Money8%+0.23

Not the cheapest case out there

Love

Quality-Overall44%−0.02

Excellent quality storage for my collection

Really nice quality case

Amazing quality

Collectibles17%+1.89

Perfect for collections

Great gift for those who collect game cards

Excellent quality storage for my collection

Color6%−0.08

Colour is also really nice

The green is a wonderful colour

The color is incredibly vibrant

Material Quality6%+0.56

The outer material is nice to touch

Really nice material

The material of the binder is also very sturdy

Ease Of Use4%+0.36

easy to use

The zip makes the binder easy to use

Binder is well padded and spacious

Return

0.6% Return rate 76% Fixable by listing

Size-Overall60%█▆▇▆█▇
Color9%▁▆▃█▆▆

The colour is not as bright

Quality-Overall6%▁█▅▇█▄

not the quality of the binder

.Also the price honestly feels low for the quality

Value For Money5%▁▁▃█▁▃

Not the cheapest case out there

Functionality-Overall3%▁▁▇█▃▁

FAQ

Common Vault X Binder questions

Answered from the same tracked data.