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Vampire Cape

Fail

Shoppers spend only $11K a year here, so Vampire Cape is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£11K/yr71K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
45%top-5 click share · 12 brands · 18 sellers

Flapen Score

Vampire Cape against its category

The dotted line is the Toys & Games average. Past it, Vampire Cape is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vampire Cape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vampire Cape 71K times last year and spent an estimated £11K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
1.6%
Market size, estimated
£11Ka year
Peak month
October73.4× the quietest month
Top search term
vampire cape38K searches a year

02 · Price

A sale here is worth £9.69.

Listings sell for £9.69 on average, from £5.94 to £29.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.69 that is £0 to £969 a year per listing.

Average price
£9.69under the $15 to $100 sweet spot
Price range
£5.94–£29.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£969
Returns
5.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.6% of listings are out of stock. The average listing ranks #776 within Dress-Up Accessories. It carries 263 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
30.6%
Average rank
#776in Dress-Up Accessories
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
263per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Vampire Cape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£560£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

18

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

45%

Top 20: 100%

Open market

23%

  • AOOWU35%
  • maxToonrain15%
  • OUQIWEN9%
  • Jsdoin7%
  • Mainfini6%
  • MUNSKT5%

Demand

Vampire Cape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 73.4×

Search terms

Top Vampire Cape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vampire cape38K/yr
  • dracula cape7K/yr
  • vampire cloak14K/yr
  • vampire cape adult7K/yr
  • vampire cape women5K/yr

Reviews and returns

What reviews say buyers love and hate about Vampire Cape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall40%−0.41

Poor quality

No quality at all

Size-Overall30%−0.17

Not big enough

the hood was tight around my head

returned - not big enough

Advertised Vs Actual Product10%+0.24

This was not like the picture it has one layer of fabric it was slightly gathered not like the picture

Thickness7%−0.11

Very thin

Color7%−0.11

The black side doesn't really look truly black due to the quality of the material

Love

Advertised Vs Actual Product33%+0.24

Did the job

Size-Overall17%−0.17

good length on my 5ft2ish child

Weight Light17%+2.33

Shiny and lightweight

Quality-Overall17%−0.41

Looks good, nice quality

Brightness/Shine/Glow17%+2.33

Shiny and lightweight

Return

5.7% Return rate 54% Fixable by listing

Size-Overall38%▁█▇▃▅▁

Not big enough

the hood was tight around my head

returned - not big enough

Material Quality12%▁▁▂▂▄█

would have preferred a slightly higher quality of fabric for the price

Made of very thin material so it doesn't feel substantial when wearing it

Quality-Overall12%▁▆█▇▁▁

Poor quality

No quality at all

Advertised Vs Actual Product8%▁▁▃█▅▁

This was not like the picture it has one layer of fabric it was slightly gathered not like the picture

Thin7%▁█▄▁▁▁

FAQ

Common Vampire Cape questions

Answered from the same tracked data.