Skip to content

Vallejo Primer

Fail

Prices span $4.82–$13.53, mostly outside the sweet spot, so Vallejo Primer is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£41K/yr42K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
55%top-5 click share · 6 brands · 41 sellers

Flapen Score

Vallejo Primer against its category

The dotted line is the Toys & Games average. Past it, Vallejo Primer is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vallejo Primer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vallejo Primer 42K times last year and spent an estimated £41K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
10.4%
Market size, estimated
£41Ka year
Peak month
January1.8× the quietest month
Top search term
vallejo primer18K searches a year

02 · Price

A sale here is worth £9.42.

Listings sell for £9.42 on average, from £4.82 to £13.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.42 that is £942 to £2K a year per listing.

Average price
£9.42under the $15 to $100 sweet spot
Price range
£4.82–£13.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£942–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #325 within Hobbies. It carries 2,973 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#325in Hobbies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,973per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Vallejo Primer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

41

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

0%

  • Vallejo72%
  • The Army Painter15%
  • Deal Doer6%
  • Nicpro4%
  • Simoniz2%
  • HOMY ARTY1%
  • Open — no brand owns it (0%)

Demand

Vallejo Primer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Vallejo Primer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vallejo primer18K/yr
  • airbrush primer10K/yr
  • model primer7K/yr
  • miniature primer3K/yr
  • vallejo black primer3K/yr

Reviews and returns

What reviews say buyers love and hate about Vallejo Primer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness13%−0.04

This sprays in thick

Very very thin

added thinner

Quality-Overall13%+1.95

Price to quality is unmatched

Poor quality

Absolute rubbish

Durability11%−0.06

Broke quickly

Cap snapped on first use

Ease Of Use8%−0.05

Bad, very easy to overspray on mini and clog details

Found coverage difficult

Size-Overall7%

Big bottle,

Tiny

I kind of wish they did smaller cans for easy storage or smaller projects

Love

Quality-Overall24%+1.95

Excellent primer

Good quality

Reliable good product

Paint Quality12%+0.66

Great spray paint

Good Paint

Excellent paints really good colour and consistency

Value For Money9%+0.37

Good value for money

Value for money

Great item works well covers great excellent value

Coverage8%+0.25

Covers well

Decent coverage not second coat required

good overall coverage

Color5%+0.39

great colour

Great Matt black colour

it is light enough to allow vibrant colors

Return

0.3% Return rate 34% Fixable by listing

Color21%▁█▄▆▆▃
Spray/Flow19%▁▃▆▅█▇

Used half way spraying a item when the aerosol stopped working

Paint Quality14%█▁▂▂▂▃
Advertised Vs Actual Product9%▁▁█▃▆▁
Defective Material/Parts6%▁▃▃█▆▁

FAQ

Common Vallejo Primer questions

Answered from the same tracked data.