Vallejo Primer
FailPrices span $4.82–$13.53, mostly outside the sweet spot, so Vallejo Primer is a Fail.
- Flapen Score
- 36 / 100Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 4436
- Market size
- £41K/yr42K searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 55%top-5 click share · 6 brands · 41 sellers
Flapen Score
Vallejo Primer against its category
The dotted line is the Toys & Games average. Past it, Vallejo Primer is stronger. Inside it, weaker.
Market
The Vallejo Primer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Vallejo Primer 42K times last year and spent an estimated £41K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.
01 · Demand
10.4% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 10.4%
- Market size, estimated
- £41Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- vallejo primer18K searches a year
02 · Price
A sale here is worth £9.42.
Listings sell for £9.42 on average, from £4.82 to £13.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.42 that is £942 to £2K a year per listing.
- Average price
- £9.42under the $15 to $100 sweet spot
- Price range
- £4.82–£13.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £942–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #325 within Hobbies. It carries 2,973 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #325in Hobbies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,973per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Vallejo Primer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vallejo Surface Primer Acrylic Black Primer for Airbrush Fast-Drying High Adhesion for Miniatures and Models 200 ml
- Price
- £11.89
- Rating
- 4.7/5
- Reviews
- 13,890
- Age
- 15y ago

Vallejo Surface Primer Acrylic Primer for Airbrush Fast-Drying and High-Adhesion Finish for Models and Miniatures 200 ml Matte White
- Price
- £11.62
- Rating
- 4.7/5
- Reviews
- 13,890
- Age
- 15y ago

Vallejo Quick-Drying Acrylic Primer for Airbrush Ideal for Modeling and Miniatures 60 ml
- Price
- £6.38
- Rating
- 4.6/5
- Reviews
- 1,998
- Age
- 15y ago

Vallejo Surface Primer Acrylic Grey Primer for Airbrush Fast-Drying High Adhesion for Models and Miniatures 200 ml
- Price
- £11.46
- Rating
- 4.7/5
- Reviews
- 13,890
- Age
- 15y ago

Vallejo Acrylic Polyurethane Surface Primer Set White Grey & Black 18ml (0.6 fl oz) Dropper Bottles Fast-Drying High-Adhesion Primer for Miniatures & Scale Models
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 6mo ago
Trending
90-day click momentum
Nicpro Black Gray White Surface Primer Airbrush Paint (8.4oz 250 ml) Matte Finish Ready To Spray Air Brush Acrylic Primer for Beginners & Artists Priming Plastic Models Miniature Figures Craft
- Price
- £11.83
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 8mo ago

Vallejo Acrylic Polyurethane Surface Primer Set White Grey & Black 18ml (0.6 fl oz) Dropper Bottles Fast-Drying High-Adhesion Primer for Miniatures & Scale Models
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 6mo ago

The Army Painter Warpaints Air: Matt Black Airbrush Primer 100ml
- Price
- £9.70
- Rating
- 4.5/5
- Reviews
- 382
- Age
- 4y ago

Vallejo Surface Primer Fast-Drying Acrylic Paint for Airbrush Ideal for Modeling and Miniatures 200 ml
- Price
- £4.90
- Rating
- 4.4/5
- Reviews
- 1,019
- Age
- 13y ago

HOMY ARTY Airbrush Primer - Grey Acrylic Primer for Airbrush 250 ml
- Price
- £11.83
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 11mo ago
Newest
by launch date
Vallejo Acrylic Polyurethane Surface Primer Set White Grey & Black 18ml (0.6 fl oz) Dropper Bottles Fast-Drying High-Adhesion Primer for Miniatures & Scale Models
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 6mo ago

Nicpro Black Gray White Surface Primer Airbrush Paint (8.4oz 250 ml) Matte Finish Ready To Spray Air Brush Acrylic Primer for Beginners & Artists Priming Plastic Models Miniature Figures Craft
- Price
- £11.83
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 8mo ago

HOMY ARTY Airbrush Primer - Grey Acrylic Primer for Airbrush 250 ml
- Price
- £11.83
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 11mo ago

The Army Painter Colour Primer Ash Grey 400 mL Acrylic Spray Paint
- Price
- £9.70
- Rating
- 4.7/5
- Reviews
- 983
- Age
- 4y ago

The Army Painter Colour Primer Matt Black 400 ml Acrylic Spray Paint
- Price
- £10.02
- Rating
- 4.5/5
- Reviews
- 2,052
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
41
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
0%
- Vallejo72%
- The Army Painter15%
- Deal Doer6%
- Nicpro4%
- Simoniz2%
- HOMY ARTY1%
- Open — no brand owns it (0%)
Demand
Vallejo Primer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Search terms
Top Vallejo Primer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vallejo primer18K/yr
- airbrush primer10K/yr
- model primer7K/yr
- miniature primer3K/yr
- vallejo black primer3K/yr
Reviews and returns
What reviews say buyers love and hate about Vallejo Primer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This sprays in thick
Very very thin
added thinner
Price to quality is unmatched
Poor quality
Absolute rubbish
Broke quickly
Cap snapped on first use
Bad, very easy to overspray on mini and clog details
Found coverage difficult
Big bottle,
Tiny
I kind of wish they did smaller cans for easy storage or smaller projects
Love
Excellent primer
Good quality
Reliable good product
Great spray paint
Good Paint
Excellent paints really good colour and consistency
Good value for money
Value for money
Great item works well covers great excellent value
Covers well
Decent coverage not second coat required
good overall coverage
great colour
Great Matt black colour
it is light enough to allow vibrant colors
Return
0.3% Return rate 34% Fixable by listing
Used half way spraying a item when the aerosol stopped working
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vallejo Primer questions
Answered from the same tracked data.









