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Vallejo Primer

Fail

Prices span $4.82–$13.53, mostly outside the sweet spot, so Vallejo Primer is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£41K/yr42K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
55%top-5 click share · 6 brands · 41 sellers

Flapen Score

Vallejo Primer against its category

The dotted line is the Toys & Games average. Past it, Vallejo Primer is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vallejo Primer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Vallejo Primer 42K times last year and spent an estimated £41K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
10.4%
Market size, estimated
£41Ka year
Peak month
January1.8× the quietest month
Top search term
vallejo primer18K searches a year

02 · Price

A sale here is worth £9.42.

Listings sell for £9.42 on average, from £4.82 to £13.53. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.42 that is £942 to £2K a year per listing.

Average price
£9.42under the $15 to $100 sweet spot
Price range
£4.82–£13.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£942–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #325 within Hobbies. It carries 2,973 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#325in Hobbies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,973per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Vallejo Primer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

41

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 96%

Open market

0%

  • Vallejo72%
  • The Army Painter15%
  • Deal Doer6%
  • Nicpro4%
  • Simoniz2%
  • HOMY ARTY1%
  • Open — no brand owns it (0%)

Demand

Vallejo Primer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Vallejo Primer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vallejo primer18K/yr
  • airbrush primer10K/yr
  • model primer7K/yr
  • miniature primer3K/yr
  • vallejo black primer3K/yr

Reviews and returns

What reviews say buyers love and hate about Vallejo Primer

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Thickness”
0.3%of orders come back
“This sprays in thick”
A buyer, on “Thickness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Vallejo Primer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data