vallejo primer
Skip itPrices mostly outside the sweet spot ($4.82–$13.53) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,972.83avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.42avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Market size
Bad£41K£41K/yr · 42K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£4.82–£13.53cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vallejo primer is a £41K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
vallejo primer market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £28K–£38K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #325
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
41
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
0%
- Vallejo72%
- The Army Painter15%
- Deal Doer6%
- Nicpro4%
- Simoniz2%
- HOMY ARTY1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -26.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top vallejo primer search terms
- vallejo primer18K/yr
- airbrush primer10K/yr
- model primer7K/yr
- miniature primer3K/yr
- vallejo black primer3K/yr
Top vallejo primer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vallejo Surface Primer Acrylic Black Primer for Airbrush Fast-Drying High Adhesion for Miniatures and Models 200 ml
Vallejo£11.894.7★13,890 rev
Vallejo Surface Primer Acrylic Primer for Airbrush Fast-Drying and High-Adhesion Finish for Models and Miniatures 200 ml Matte White
Vallejo£11.624.7★13,890 rev
Vallejo Quick-Drying Acrylic Primer for Airbrush Ideal for Modeling and Miniatures 60 ml
Vallejo£6.384.6★1,998 rev
Vallejo Surface Primer Acrylic Grey Primer for Airbrush Fast-Drying High Adhesion for Models and Miniatures 200 ml
Vallejo£11.464.7★13,890 rev
Vallejo Acrylic Polyurethane Surface Primer Set White Grey & Black 18ml (0.6 fl oz) Dropper Bottles Fast-Drying High-Adhesion Primer for Miniatures & Scale Models
Deal Doer£12.244.5★6 rev
Newest
by launch dateVallejo Acrylic Polyurethane Surface Primer Set White Grey & Black 18ml (0.6 fl oz) Dropper Bottles Fast-Drying High-Adhesion Primer for Miniatures & Scale Models
Deal Doer£12.246 rev
Nicpro Black Gray White Surface Primer Airbrush Paint (8.4oz 250 ml) Matte Finish Ready To Spray Air Brush Acrylic Primer for Beginners & Artists Priming Plastic Models Miniature Figures Craft
Nicpro£11.83175 rev
HOMY ARTY Airbrush Primer - Grey Acrylic Primer for Airbrush 250 ml
HOMY ARTY£11.83174 rev
The Army Painter Colour Primer Ash Grey 400 mL Acrylic Spray Paint
The Army Painter£9.70983 rev
The Army Painter Colour Primer Matt Black 400 ml Acrylic Spray Paint
The Army Painter£10.022,052 rev
Trending
90-day click momentumNicpro Black Gray White Surface Primer Airbrush Paint (8.4oz 250 ml) Matte Finish Ready To Spray Air Brush Acrylic Primer for Beginners & Artists Priming Plastic Models Miniature Figures Craft
Nicpro£11.834.4★
Vallejo Acrylic Polyurethane Surface Primer Set White Grey & Black 18ml (0.6 fl oz) Dropper Bottles Fast-Drying High-Adhesion Primer for Miniatures & Scale Models
Deal Doer£12.244.5★
The Army Painter Warpaints Air: Matt Black Airbrush Primer 100ml
The Army Painter£9.704.5★
Vallejo Surface Primer Fast-Drying Acrylic Paint for Airbrush Ideal for Modeling and Miniatures 200 ml
Vallejo£4.904.4★
HOMY ARTY Airbrush Primer - Grey Acrylic Primer for Airbrush 250 ml
HOMY ARTY£11.834.5★
What buyers say about vallejo primer
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent primer”
“Great spray paint”
“Good value for money”
“Covers well”
“great colour”
“as advertised”
“Easy to use”
“One extended flows beautifully”
“Good Paint”
What buyers complain about
“This sprays in thick”
“Price to quality is unmatched”
“Broke quickly”
“Bad, very easy to overspray on mini and clog details”
“Big bottle,”
“Used half way spraying a item when the aerosol stopped working”
“Comes out grainy”
“.just cloggs up”
“it never seens to fully dry”
“Deeply overpriced, deeply underperforming”
Top return reasons
Common questions
- Is vallejo primer profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the vallejo primer niche?
- 6 brands and 41 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in vallejo primer?
- Top complaints mined from reviews: Thickness, Quality-Overall, Durability. The return rate is 0.3%.
- When does demand for vallejo primer peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the vallejo primer niche?
- Listings span £4.82–£13.53; the average listing price is £9.42 (sweet spot $15–$100). The average incumbent carries 2,973 reviews — the moat a new listing must climb.