Vallejo Primer
prices mostly outside the sweet spot ($4.82–$13.53) — Vallejo Primer doesn't clear our bar today.
Flapen Score
Is Vallejo Primer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Vallejo Primer is a £41K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 36/100.
Vallejo Primer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.4% over the last 90 days and 10.4% of searches end in a purchase.
£41K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 23 products
Top Vallejo Primer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vallejo Surface Primer Acrylic Black Primer for Airbrush Fast-Drying High Adhesion for Miniatures and Models 200 ml
- Price
- £11.89
- Rating
- 4.7/5
- Reviews
- 13,890
- Age
- 15y ago
Vallejo Surface Primer Acrylic Primer for Airbrush Fast-Drying and High-Adhesion Finish for Models and Miniatures 200 ml Matte White
- Price
- £11.62
- Rating
- 4.7/5
- Reviews
- 13,890
- Age
- 15y ago
Vallejo Quick-Drying Acrylic Primer for Airbrush Ideal for Modeling and Miniatures 60 ml
- Price
- £6.38
- Rating
- 4.6/5
- Reviews
- 1,998
- Age
- 15y ago
Vallejo Surface Primer Acrylic Grey Primer for Airbrush Fast-Drying High Adhesion for Models and Miniatures 200 ml
- Price
- £11.46
- Rating
- 4.7/5
- Reviews
- 13,890
- Age
- 15y ago
Vallejo Acrylic Polyurethane Surface Primer Set White Grey & Black 18ml (0.6 fl oz) Dropper Bottles Fast-Drying High-Adhesion Primer for Miniatures & Scale Models
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 6mo ago
Trending
90-day click momentum
Nicpro Black Gray White Surface Primer Airbrush Paint (8.4oz 250 ml) Matte Finish Ready To Spray Air Brush Acrylic Primer for Beginners & Artists Priming Plastic Models Miniature Figures Craft
- Price
- £11.83
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 8mo ago
Vallejo Acrylic Polyurethane Surface Primer Set White Grey & Black 18ml (0.6 fl oz) Dropper Bottles Fast-Drying High-Adhesion Primer for Miniatures & Scale Models
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 6mo ago
The Army Painter Warpaints Air: Matt Black Airbrush Primer 100ml
- Price
- £9.70
- Rating
- 4.5/5
- Reviews
- 382
- Age
- 4y ago
Vallejo Surface Primer Fast-Drying Acrylic Paint for Airbrush Ideal for Modeling and Miniatures 200 ml
- Price
- £4.90
- Rating
- 4.4/5
- Reviews
- 1,019
- Age
- 13y ago
HOMY ARTY Airbrush Primer - Grey Acrylic Primer for Airbrush 250 ml
- Price
- £11.83
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 11mo ago
Newest
by launch dateVallejo Acrylic Polyurethane Surface Primer Set White Grey & Black 18ml (0.6 fl oz) Dropper Bottles Fast-Drying High-Adhesion Primer for Miniatures & Scale Models
- Price
- £12.24
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 6mo ago
Nicpro Black Gray White Surface Primer Airbrush Paint (8.4oz 250 ml) Matte Finish Ready To Spray Air Brush Acrylic Primer for Beginners & Artists Priming Plastic Models Miniature Figures Craft
- Price
- £11.83
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 8mo ago
HOMY ARTY Airbrush Primer - Grey Acrylic Primer for Airbrush 250 ml
- Price
- £11.83
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 11mo ago
The Army Painter Colour Primer Ash Grey 400 mL Acrylic Spray Paint
- Price
- £9.70
- Rating
- 4.7/5
- Reviews
- 983
- Age
- 4y ago
The Army Painter Colour Primer Matt Black 400 ml Acrylic Spray Paint
- Price
- £10.02
- Rating
- 4.5/5
- Reviews
- 2,052
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 rising
Sellers
41
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
0%
- Vallejo72%
- The Army Painter15%
- Deal Doer6%
- Nicpro4%
- Simoniz2%
- HOMY ARTY1%
- Open — no brand owns it (0%)
Vallejo Primer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top Vallejo Primer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vallejo primer18K/yr
- airbrush primer10K/yr
- model primer7K/yr
- miniature primer3K/yr
- vallejo black primer3K/yr
What reviews say buyers love and hate about Vallejo Primer
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Excellent primer”
“Great spray paint”
“Good value for money”
“Covers well”
“great colour”
What buyers complain about
75% of reviews“This sprays in thick”
“Price to quality is unmatched”
“Broke quickly”
“Bad, very easy to overspray on mini and clog details”
“Big bottle,”
Vallejo Primer return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
34%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vallejo Primer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
