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Uno No Mercy

Fail

The top 5 products take 100% of clicks, so Uno No Mercy is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£270K/yr299K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 72 sellers

Flapen Score

Uno No Mercy against its category

The dotted line is the Toys & Games average. Past it, Uno No Mercy is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uno No Mercy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Uno No Mercy 299K times last year and spent an estimated £270K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
11.2%
Market size, estimated
£270Ka year
Top search term
uno no mercy239K searches a year

02 · Price

A sale here is worth £8.05.

Listings sell for £8.05 on average, from £5.43 to £10.52. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 20,000 to 25,000 of them. At £8.05 that is £161K to £201K a year per listing.

Average price
£8.05under the $15 to $100 sweet spot
Price range
£5.43–£10.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
20,000–25,000
Revenue per listing a year
£161K–£201K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Games & Accessories. It carries 10,134 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Games & Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,134per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Uno No Mercy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£54K£108K£162K£216K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Juegos Mattel93%
  • Theo Klein7%
  • Open — no brand owns it (0%)

Demand

Uno No Mercy search demand

Weekly searches over the year. Pick a range.

5K4KSpike '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26Jul '26

Search terms

Top Uno No Mercy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uno no mercy239K/yr
  • uno no mercy card game uk26K/yr
  • uno show em no mercy10K/yr
  • no mercy uno8K/yr
  • uni no mercy6K/yr
  • uno card game no mercy4K/yr
  • uno show no mercy3K/yr
  • uno mercy3K/yr

Reviews and returns

What reviews say buyers love and hate about Uno No Mercy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.05

the case is massive

- it is very large for a small game

Small cards

Instructions/User Manual/Troubleshooting10%−0.03

Instructions could be clearer

Too many rules

Quality-Overall10%0.00

quality of cards can be better

the cards feel cheaply made

Ease Of Use7%−0.03

Takes a bit of getting used to

Scratch Resistance7%−0.04

Full of scratches

The tin is fully scratched

Love

Fun/Entertainment Experience44%+3.10

Fun game

Good fun

Great family game

Quality-Overall10%0.00

Good quality cards and great value

Good quality and great storage for home

Good quality

Value For Money8%+0.70

Good value for money

Great fun great value

Value for money

Advertised Vs Actual Product7%−0.03

Product as described

Good variation on the old game

exactly as described

Portability5%+0.26

Practical item

Great for traveling with

Great to have a good case to transport them in

Return

0.8% Return rate 27% Fixable by listing

Size-Overall19%▃▁▄▃▃█

the case is massive

- it is very large for a small game

Small cards

Quality-Overall17%▃▆▆▇█▅

quality of cards can be better

the cards feel cheaply made

Gifting Purpose12%▁▇█▅▅▃
Instructions/User Manual/Troubleshooting12%▃▂█▆▇▁

Instructions could be clearer

Too many rules

Product Condition9%▁█▄▂▄▁

Beware: Refurbished sets being sold as new

FAQ

Common Uno No Mercy questions

Answered from the same tracked data.