How competitive is the Uno Flip niche on Amazon United Kingdom?

3 brands and 44 sellers compete in Uno Flip on Amazon United Kingdom. The top 5 Uno Flip products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Uno Flip?

Uno Flip buyers on Amazon United Kingdom complain most about Storage Capacity, Advertised Vs Actual Product, Grip, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Uno Flip niche?

Uno Flip sells for £8.78 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.23–£19.39. The average incumbent carries 15,154 reviews — the moat a new listing must climb.

Uno Flip

a concentrated shelf (top 5 take 100% of clicks) — Uno Flip doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Uno Flip profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Uno Flip is a £149K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Uno Flip: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.2% over the last 90 days and 15.2% of searches end in a purchase.

£149K

revenue / yr

Units sold / yr25K

Search volume / yr-0.2%112K

Conversion rate15.2%

Avg price£8.78

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 44

Top-5 product click share100%

Open market0%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 5 products

Top Uno Flip products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mattel Games UNO Flip! Card Game Ages 7+ Players 2-10

Price: £4.23
Rating: 4.7/5
Reviews: 60,619
Age: 7y ago

Mattel Games UNO FLIP! Card Game in Storage Tin Ages 7+ 2-10 Players

Price: £8.52
Rating: 4.8/5
Reviews: 9,490
Age: 4y ago

Mattel Uno Flip

Price: £4.96
Rating: 4.7/5
Reviews: 870
Age: 6y ago

Mattel Uno Original and Uno Flip Card Games Combo Pack of 2

Price: £6.77
Rating: 4.6/5
Reviews: 3,922
Age: 5y ago

Mattel Games UNO Flip Extreme Ages +7 2-6 players

Price: £19.39
Rating: 4.6/5
Reviews: 871
Age: 2y ago

Newest

by launch date

Mattel Games UNO Flip Extreme Ages +7 2-6 players

Price: £19.39
Rating: 4.6/5
Reviews: 871
Age: 2y ago

Mattel Games UNO FLIP! Card Game in Storage Tin Ages 7+ 2-10 Players

Price: £8.52
Rating: 4.8/5
Reviews: 9,490
Age: 4y ago

Mattel Uno Original and Uno Flip Card Games Combo Pack of 2

Price: £6.77
Rating: 4.6/5
Reviews: 3,922
Age: 5y ago

Mattel Uno Flip

Price: £4.96
Rating: 4.7/5
Reviews: 870
Age: 6y ago

Mattel Games UNO Flip! Card Game Ages 7+ Players 2-10

Price: £4.23
Rating: 4.7/5
Reviews: 60,619
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Juegos Mattel66%
UNO26%
Mattel8%
Open — no brand owns it (0%)

Uno Flip demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume112KCVR15.2%Products5Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews15,154Avg BSR#46

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Top Uno Flip search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

uno flip90K/yr -3.2%16.0% conv.
uno flip card game uk17K/yr +5.8%19.4% conv.
uno reverse3K/yr +92.2%6.3% conv.
uno flip card games3K/yr -5.1%13.9% conv.

What reviews say buyers love and hate about Uno Flip

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Fun/Entertainment Experience46%

“Great family game”

Value For Money14%

“Great deal”

Quality-Overall10%

“Nice quality cards”

Ease Of Use9%

“my children too it is easy to use”

Trivia Games7%

“love playing with son easy competitive fun”

What buyers complain about

92% of reviews

Storage Capacity25%

“Need plenty of table space”

Advertised Vs Actual Product17%

“Poor advertising”

Grip17%

“Cards very slippery at first”

Fun/Entertainment Experience17%

“Confusing Game”

Product Condition17%

“i will never buy a used item again”

Uno Flip return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose

19%

2Quality-Overall

14%

3Product Condition

11%

4Size-Overall

10%

5Functionality-Overall

Common Uno Flip questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Uno Flip 34/100 on Amazon United Kingdom — Skip it. The niche generates £149K/yr across 5 tracked products. Search demand moved -0.2% over the last 90 days.