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Uno Flip

Fail

The top 5 products take 100% of clicks, so Uno Flip is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£149K/yr112K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 44 sellers

Flapen Score

Uno Flip against its category

The dotted line is the Toys & Games average. Past it, Uno Flip is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uno Flip market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Uno Flip 112K times last year and spent an estimated £149K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
15.2%
Market size, estimated
£149Ka year
Peak month
December4.5× the quietest month
Top search term
uno flip90K searches a year

02 · Price

A sale here is worth £8.78.

Listings sell for £8.78 on average, from £4.23 to £19.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £8.78 that is £26K to £35K a year per listing.

Average price
£8.78under the $15 to $100 sweet spot
Price range
£4.23–£19.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
£26K–£35K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Games & Accessories. It carries 15,154 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Games & Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,154per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Uno Flip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£60K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Juegos Mattel66%
  • UNO26%
  • Mattel8%
  • Open — no brand owns it (0%)

Demand

Uno Flip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Uno Flip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uno flip90K/yr
  • uno flip card game uk17K/yr
  • uno reverse3K/yr
  • uno flip card games3K/yr

Reviews and returns

What reviews say buyers love and hate about Uno Flip

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Storage Capacity25%−0.06

Need plenty of table space

now have no way to store the cards

Advertised Vs Actual Product17%−0.06

Poor advertising

Grip17%+0.15

Cards very slippery at first

Fun/Entertainment Experience17%+2.72

Confusing Game

Product Condition17%−0.06

i will never buy a used item again

Love

Fun/Entertainment Experience46%+2.72

Great family game

Family fun

Good Fun

Value For Money14%+0.16

Great deal

Excellent price

Well worth the money

Quality-Overall10%+0.28

Nice quality cards

Good Quality

Good product

Ease Of Use9%+0.57

my children too it is easy to use

easy to play

Easy to pick up

Trivia Games7%+0.46

love playing with son easy competitive fun

Fun game

Brilliant game, make you concentrate

Return

0.5% Return rate 20% Fixable by listing

Gifting Purpose19%▁█▁▁▁▁
Quality-Overall14%▇▁█▅▃▁
Product Condition11%▁▆█▁▇▁

i will never buy a used item again

Size-Overall10%▁▁█▆▄█
Functionality-Overall8%▁█▁█▅▁

FAQ

Common Uno Flip questions

Answered from the same tracked data.