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Uno Flip

Fail

The top 5 products take 100% of clicks, so Uno Flip is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£149K/yr112K searches / yr
90-day growth
-0.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 44 sellers

Flapen Score

Uno Flip against its category

The dotted line is the Toys & Games average. Past it, Uno Flip is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uno Flip market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Uno Flip 112K times last year and spent an estimated £149K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £149K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-0.2%
Conversion, latest week
15.2%
Market size, estimated
£149Ka year
Peak month
December4.5× the quietest month
Top search term
uno flip90K searches a year

02 · Price

A sale here is worth £8.78.

Listings sell for £8.78 on average, from £4.23 to £19.39. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £8.78 that is £26K to £35K a year per listing.

Average price
£8.78under the $15 to $100 sweet spot
Price range
£4.23–£19.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
£26K–£35K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Games & Accessories. It carries 15,154 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Games & Accessories
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,154per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Uno Flip products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£60K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

44

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Juegos Mattel66%
  • UNO26%
  • Mattel8%
  • Open — no brand owns it (0%)

Demand

Uno Flip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Uno Flip search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • uno flip90K/yr
  • uno flip card game uk17K/yr
  • uno reverse3K/yr
  • uno flip card games3K/yr

Reviews and returns

What reviews say buyers love and hate about Uno Flip

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Storage Capacity”
0.5%of orders come back
“Need plenty of table space”
A buyer, on “Storage Capacity”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Uno Flip questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data