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Uno Extreme

Fail

The top 5 products take 100% of clicks, so Uno Extreme is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£146K/yr130K searches / yr
90-day growth
-38.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 86 sellers

Flapen Score

Uno Extreme against its category

The dotted line is the Toys & Games average. Past it, Uno Extreme is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uno Extreme market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Uno Extreme 130K times last year and spent an estimated £146K. One brand takes every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £146K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
9.2%
Market size, estimated
£146Ka year
Peak month
December13.8× the quietest month
Top search term
uno extreme88K searches a year

02 · Price

A sale here is worth £12.18.

Listings sell for £12.18 on average, from £5.43 to £19.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,500 to 2,000 of them. At £12.18 that is £18K to £24K a year per listing.

Average price
£12.18under the $15 to $100 sweet spot
Price range
£5.43–£19.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£24K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Games & Accessories. It carries 10,467 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Games & Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,467per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Uno Extreme products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£87K£117K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

86

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Juegos Mattel100%

Demand

Uno Extreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 13.8×

Search terms

Top Uno Extreme search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • uno extreme88K/yr
  • uno extreme card game17K/yr
  • uno machine13K/yr
  • uno extreme card game machine8K/yr
  • uno attack3K/yr

Reviews and returns

What reviews say buyers love and hate about Uno Extreme

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Size-Overall”
0.9%of orders come back
“the case is massive”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Uno Extreme questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data