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Uno Case

Fail

Prices span $2.85–$8.19, mostly outside the sweet spot, so Uno Case is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£64K/yr125K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
81%top-5 click share · 9 brands · 32 sellers

Flapen Score

Uno Case against its category

The dotted line is the Toys & Games average. Past it, Uno Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uno Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Uno Case 125K times last year and spent an estimated £64K. The top 5 brands take 89% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
10.8%
Market size, estimated
£64Ka year
Peak month
August2.7× the quietest month
Top search term
uno case45K searches a year

02 · Price

A sale here is worth £4.75.

Listings sell for £4.75 on average, from £2.85 to £8.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £4.75 that is £4K to £5K a year per listing.

Average price
£4.75under the $15 to $100 sweet spot
Price range
£2.85–£8.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Collectible Toys. It carries 856 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Collectible Toys
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
856per listing
Listings tracked
11

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Uno Case products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

32

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

8%

  • Theo Klein41%
  • mwellewm26%
  • HeiTao11%
  • Eirian6%
  • HUAfengLan4%
  • AXHOME3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Uno Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.7×

Search terms

Top Uno Case search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • uno case45K/yr
  • uno card holder28K/yr
  • uno card case15K/yr
  • uno carry case8K/yr
  • uno travel case6K/yr
  • uno case holder6K/yr
  • uno box4K/yr
  • uno card game case6K/yr
  • uno storage case3K/yr
  • uno no mercy case4K/yr

Reviews and returns

What reviews say buyers love and hate about Uno Case

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
51%of negative reviews mention “Size-Overall”
0.4%of orders come back
“a tight fit”
A buyer, on “Size-Overall”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Uno Case questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data