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Uno Card Shuffler Machine

Fail

Shoppers spend only $48K a year here, so Uno Card Shuffler Machine is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£48K/yr94K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
80%top-5 click share · 10 brands · 49 sellers

Flapen Score

Uno Card Shuffler Machine against its category

The dotted line is the Toys & Games average. Past it, Uno Card Shuffler Machine is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uno Card Shuffler Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Uno Card Shuffler Machine 94K times last year and spent an estimated £48K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Aug–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
3.0%
Market size, estimated
£48Ka year
Peak month
December6.9× the quietest month
Top search term
uno card shuffler machine49K searches a year

02 · Price

A sale here is worth £17.00.

Listings sell for £17.00 on average, from £9.37 to £28.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £17.00 that is £2K to £4K a year per listing.

Average price
£17.00inside the $15 to $100 sweet spot
Price range
£9.37–£28.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Games & Accessories. It carries 1,595 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Games & Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,595per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
19 months

Products

Top Uno Card Shuffler Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

49

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

9%

  • Juegos Mattel30%
  • OBLITZON22%
  • Lambluefly14%
  • ZONJIE12%
  • Zankeox9%
  • Ni-SHEN4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Uno Card Shuffler Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Aug, Nov, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Uno Card Shuffler Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uno card shuffler machine49K/yr
  • uno shuffler machine26K/yr
  • uno card shuffler11K/yr
  • uno shuffler9K/yr

Reviews and returns

What reviews say buyers love and hate about Uno Card Shuffler Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.07

Wish Id bought a better quality machine

Poor quality

Absolute rubbish

Functionality-Overall14%−0.32

Doesnt work

Doesnt work properly at all

Works badly

Noise Level10%−0.02

The product is loud

Quite noisy

It is quite noisy

Battery Life7%

Battery issues

No battery indicator which is a shame

Battery's dont last five mins in this

Durability4%−0.05

it decided to break

Doesnt feel very durable

Stopped working on second use

Love

Fun/Entertainment Experience15%+1.91

great fun for adults

Great game for all the family

Great fun

Quality-Overall14%−0.07

Really good quality card shuffler

Its quality is good

Feels well made

Battery Life9%

Fantastic and good battery life

The rechargeable battery is genuinely useful

The battery lasts really well

Ease Of Use8%+0.93

Easy to use

It's straightforward to use

its easy to understand

Advertised Vs Actual Product8%+0.57

It does what it needs to do

it does exactly what I need

works just as well

Return

1.6% Return rate 7% Fixable by listing

Functionality-Overall50%▇▆▆▆██

Doesnt work

Doesnt work properly at all

Works badly

Defective Material/Parts9%▆█▇▆▂▅
Battery Inclusion7%█▆▄▅▄▆
Noise Level4%▆▂█▂▆▂

The product is loud

Quite noisy

It is quite noisy

Size-Overall4%▆▅▃▄█▁

FAQ

Common Uno Card Shuffler Machine questions

Answered from the same tracked data.