Uno
FailThe top 5 brands take 100% of clicks, so Uno is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £1.6M/yr1.7M searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 83%top-5 click share · 3 brands · 151 sellers
Flapen Score
Uno against its category
The dotted line is the Toys & Games average. Past it, Uno is stronger. Inside it, weaker.
Market
The Uno market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Uno 1.7M times last year and spent an estimated £1.6M. All 3 brands take every click. Demand peaks in Aug–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 13.8% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £1.6Ma year
- Peak month
- December4.0× the quietest month
- Top search term
- uno977K searches a year
02 · Price
A sale here is worth £6.59.
Listings sell for £6.59 on average, from £4.64 to £9.11. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At £6.59 that is £82K to £99K a year per listing.
- Average price
- £6.59under the $15 to $100 sweet spot
- Price range
- £4.64–£9.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £82K–£99K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Games & Accessories. It carries 16,998 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Games & Accessories
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 16,998per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Uno products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mattel Games UNO Card Game Ages 7+ Players 2-10
- Price
- £4.80
- Rating
- 4.7/5
- Reviews
- 84,031
- Age
- 14y ago

Uno Card Game 2013
- Price
- £4.71
- Rating
- 4.8/5
- Reviews
- 43,439
- Age
- 15y ago

Mattel Uno Original and Uno Flip Card Games Combo Pack of 2
- Price
- £6.77
- Rating
- 4.6/5
- Reviews
- 3,922
- Age
- 5y ago

Mattel UNO Card Game For 7Y+
- Price
- £4.64
- Rating
- 4.7/5
- Reviews
- 1,523
- Age
- 14y ago

Mattel Games UNO Show Em No Mercy Card Game Ages 7+ 2-6 Players
- Price
- £5.43
- Rating
- 4.7/5
- Reviews
- 20,842
- Age
- 2y ago
Trending
estimated 90-day click momentum
Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 9,292
- Age
- 1y ago

Mattel UNO Card Game For 7Y+
- Price
- £4.64
- Rating
- 4.7/5
- Reviews
- 1,523
- Age
- 14y ago

Mattel Games UNO Deluxe Card Game Ages 7+ Players 2-10
- Price
- £9.11
- Rating
- 4.7/5
- Reviews
- 11,835
- Age
- 16y ago

Mattel Games UNO Card Game Ages 7+ Players 2-10
- Price
- £8.67
- Rating
- 4.8/5
- Reviews
- 9,490
- Age
- 5y ago

Mattel Games UNO Card Game Ages 7+ Players 2-10
- Price
- £4.80
- Rating
- 4.7/5
- Reviews
- 84,031
- Age
- 14y ago
Newest
by launch date
Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 9,292
- Age
- 1y ago

Mattel Games UNO Card Game with 2 Add On Packs with Storage Tin
- Price
- £9.03
- Rating
- 4.8/5
- Reviews
- 1,364
- Age
- 1y ago

Mattel Games UNO Dare Adults Only Card Game Ages 18+ Players 2-10
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 803
- Age
- 1y ago

mwellewm Playing Cards Case for UNO Card Game Case Practical Playing Card Game Box Holder Storage Box (Red)
- Price
- £4.90
- Rating
- 4.4/5
- Reviews
- 436
- Age
- 2y ago

Mattel Games UNO Show Em No Mercy Card Game Ages 7+ 2-6 Players
- Price
- £5.43
- Rating
- 4.7/5
- Reviews
- 20,842
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
151
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- Juegos Mattel83%
- Mattel15%
- mwellewm3%
Demand
Uno search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Uno search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- uno977K/yr
- uno card game628K/yr
- uno cards64K/yr
- uno game13K/yr
- uno no mercy expansion pack7K/yr
- uno card game junior8K/yr
- uno games12K/yr
- uno card8K/yr
- travel uno4K/yr
- uno reverse card5K/yr
Reviews and returns
What reviews say buyers love and hate about Uno
We read the reviews and the return reasons for every product selling here.
“Doesn't fit the pile of Uno cards”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Uno questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









