Uno
FailThe top 5 brands take 100% of clicks, so Uno is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £1.6M/yr1.7M searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 83%top-5 click share · 3 brands · 151 sellers
Flapen Score
Uno against its category
The dotted line is the Toys & Games average. Past it, Uno is stronger. Inside it, weaker.
Market
The Uno market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Uno 1.7M times last year and spent an estimated £1.6M. All 3 brands take every click. Demand peaks in Aug–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
13.8% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.6M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 13.8%
- Market size, estimated
- £1.6Ma year
- Peak month
- December4.0× the quietest month
- Top search term
- uno977K searches a year
02 · Price
A sale here is worth £6.59.
Listings sell for £6.59 on average, from £4.64 to £9.11. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At £6.59 that is £82K to £99K a year per listing.
- Average price
- £6.59under the $15 to $100 sweet spot
- Price range
- £4.64–£9.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £82K–£99K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Games & Accessories. It carries 16,998 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Games & Accessories
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 16,998per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Uno products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Games UNO Card Game Ages 7+ Players 2-10
- Price
- £4.80
- Rating
- 4.7/5
- Reviews
- 84,031
- Age
- 14y ago

Uno Card Game 2013
- Price
- £4.71
- Rating
- 4.8/5
- Reviews
- 43,439
- Age
- 15y ago

Mattel Uno Original and Uno Flip Card Games Combo Pack of 2
- Price
- £6.77
- Rating
- 4.6/5
- Reviews
- 3,922
- Age
- 5y ago

Mattel UNO Card Game For 7Y+
- Price
- £4.64
- Rating
- 4.7/5
- Reviews
- 1,523
- Age
- 14y ago

Mattel Games UNO Show Em No Mercy Card Game Ages 7+ 2-6 Players
- Price
- £5.43
- Rating
- 4.7/5
- Reviews
- 20,842
- Age
- 2y ago
Trending
90-day click momentum
Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 9,292
- Age
- 1y ago

Mattel UNO Card Game For 7Y+
- Price
- £4.64
- Rating
- 4.7/5
- Reviews
- 1,523
- Age
- 14y ago

Mattel Games UNO Deluxe Card Game Ages 7+ Players 2-10
- Price
- £9.11
- Rating
- 4.7/5
- Reviews
- 11,835
- Age
- 16y ago

Mattel Games UNO Card Game Ages 7+ Players 2-10
- Price
- £8.67
- Rating
- 4.8/5
- Reviews
- 9,490
- Age
- 5y ago

Mattel Games UNO Card Game Ages 7+ Players 2-10
- Price
- £4.80
- Rating
- 4.7/5
- Reviews
- 84,031
- Age
- 14y ago
Newest
by launch date
Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 9,292
- Age
- 1y ago

Mattel Games UNO Card Game with 2 Add On Packs with Storage Tin
- Price
- £9.03
- Rating
- 4.8/5
- Reviews
- 1,364
- Age
- 1y ago

Mattel Games UNO Dare Adults Only Card Game Ages 18+ Players 2-10
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 803
- Age
- 1y ago

mwellewm Playing Cards Case for UNO Card Game Case Practical Playing Card Game Box Holder Storage Box (Red)
- Price
- £4.90
- Rating
- 4.4/5
- Reviews
- 436
- Age
- 2y ago

Mattel Games UNO Show Em No Mercy Card Game Ages 7+ 2-6 Players
- Price
- £5.43
- Rating
- 4.7/5
- Reviews
- 20,842
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
151
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Juegos Mattel83%
- Mattel15%
- mwellewm3%
Demand
Uno search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Uno search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- uno977K/yr
- uno card game628K/yr
- uno cards64K/yr
- uno game13K/yr
- uno no mercy expansion pack7K/yr
- uno card game junior8K/yr
- uno games12K/yr
- uno card8K/yr
- travel uno4K/yr
- uno reverse card5K/yr
Reviews and returns
What reviews say buyers love and hate about Uno
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't fit the pile of Uno cards
Doesnt fit a whole deck of cards
Really small
Bad quality
Cards are not the best quality as well
Poor Quality Control
never the least fun game
Not the most enjoyable version of Uno
My daughter said she can't play this with me as I annoy her
Rating given for the false advertising
Poor advertising
Not sold as advertised
The printing of the colours is odd - they're all quite dark because of the patterns they've used
Many cards with faded print
Poor print quality
Love
Good fun
Fun, family game
Fun game
Good quality
Good quality, fast delivery, and works perfectly
Good quality cards
Good value for money
Great deal
Excellent price
as described, arrived on time
As described
Just what I ordered
easy to understand
Easy to pick up
Its easy to learn
Return
0.5% Return rate 25% Fixable by listing
Bad quality
Cards are not the best quality as well
Poor Quality Control
Doesn't fit the pile of Uno cards
Doesnt fit a whole deck of cards
Really small
Instructions could be clearer
Too many rules
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Uno questions
Answered from the same tracked data.









