Is uno profitable to sell on Amazon United Kingdom?

The niche generates £1.6M/yr across 11 tracked products. 90-day search growth is +16.9%. Flapen's verdict: Skip it (46/100).

How competitive is the uno niche?

3 brands and 151 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in uno?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Fun/Entertainment Experience. The return rate is 0.5%.

When does demand for uno peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the uno niche?

Listings span £4.64–£9.11; the average listing price is £6.59 (sweet spot $15–$100). The average incumbent carries 16,998 reviews — the moat a new listing must climb.

uno

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.6M

£1.6M/yr · 1.7M searches

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,997.91

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.59

avg listing price — sweet spot $15–$100

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.64–£9.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, uno is a £1.6M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

uno market data

Units sold / yr: 200K–250K; avg 12,500–15,000/product
Revenue / yr: £1.3M–£1.6M; units × avg price
Conversion rate: 13.8%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

151

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Juegos Mattel83%
Mattel15%
mwellewm3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.9% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top uno search terms

uno977K/yr +6.7%8.8% conv.
uno card game628K/yr +42.2%15.7% conv.
uno cards64K/yr -7.5%11.4% conv.
uno game13K/yr -4.8%7.3% conv.
uno no mercy expansion pack7K/yr +15.5%0.3% conv.
uno card game junior8K/yr -25.1%11.2% conv.
uno games12K/yr -8.6%2.1% conv.
uno card8K/yr -3.8%8.5% conv.
travel uno4K/yr +78.2%7.1% conv.
uno reverse card5K/yr -8.3%2.7% conv.

All search terms

Top uno products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mattel Games UNO Card Game Ages 7+ Players 2-10

Juegos Mattel£4.804.7★84,031 rev

Uno Card Game 2013

Juegos Mattel£4.714.8★43,439 rev

Mattel Uno Original and Uno Flip Card Games Combo Pack of 2

Mattel£6.774.6★3,922 rev

Mattel UNO Card Game For 7Y+

Mattel£4.644.7★1,523 rev

Mattel Games UNO Show Em No Mercy Card Game Ages 7+ 2-6 Players

Juegos Mattel£5.434.7★20,842 rev

Newest

by launch date

Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players

Juegos Mattel£8.489,292 rev

1y ago

Mattel Games UNO Card Game with 2 Add On Packs with Storage Tin

Juegos Mattel£9.031,364 rev

1y ago

Mattel Games UNO Dare Adults Only Card Game Ages 18+ Players 2-10

Juegos Mattel£5.94803 rev

1y ago

mwellewm Playing Cards Case for UNO Card Game Case Practical Playing Card Game Box Holder Storage Box (Red)

mwellewm£4.90436 rev

2y ago

Mattel Games UNO Show Em No Mercy Card Game Ages 7+ 2-6 Players

Juegos Mattel£5.4320,842 rev

2y ago

What buyers say about uno

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience44%

“Good fun”

Quality-Overall10%

“Good quality”

Value For Money10%

“Good value for money”

Advertised Vs Actual Product8%

“as described, arrived on time”

Ease Of Use5%

“easy to understand”

Collectibles4%

“lovely cards,”

Storage Capacity3%

“The tin keeps everything neatly stored”

Trivia Games3%

“A great card game that is easy to learn”

Size-Overall2%

“Nice small size makes them easy to travel with”

Gifting Purpose1%

“Perfect gift, great for kids and family to play with”

What buyers complain about

Size-Overall21%

“Doesn't fit the pile of Uno cards”

Quality-Overall20%

“Bad quality”

Fun/Entertainment Experience8%

“never the least fun game”

Advertised Vs Actual Product8%

“Rating given for the false advertising”

Print Quality5%

“The printing of the colours is odd - they're all quite dark because of the patterns they've used”

Value For Money5%

“But expensive for what it is”

Instructions/User Manual/Troubleshooting5%

“Instructions could be clearer”

Ease Of Use3%

“Takes a bit of getting used to”

Material Quality3%

“from cheap material”

Durability2%

“won't last any longer than a standard deck”

Top return reasons

Quality-Overall17%

Gifting Purpose12%

Size-Overall12%

Product Condition11%

Instructions/User Manual/Troubleshooting8%

Value For Money7%

Advertised Vs Actual Product6%

Print Quality5%

Defective Material/Parts3%

Color3%

Common questions

Is uno profitable to sell on Amazon United Kingdom?: The niche generates £1.6M/yr across 11 tracked products. 90-day search growth is +16.9%. Flapen's verdict: Skip it (46/100).
How competitive is the uno niche?: 3 brands and 151 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in uno?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Fun/Entertainment Experience. The return rate is 0.5%.
When does demand for uno peak?: Demand peaks in Aug–Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the uno niche?: Listings span £4.64–£9.11; the average listing price is £6.59 (sweet spot $15–$100). The average incumbent carries 16,998 reviews — the moat a new listing must climb.

uno

uno market data

Competition & brand share

Demand & seasonality

Top uno search terms

Top uno products on Amazon

Top sellers

Newest

Trending

What buyers say about uno

What buyers love

What buyers complain about

Top return reasons

Common questions

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