How competitive is the Uno niche on Amazon United Kingdom?

3 brands and 151 sellers compete in Uno on Amazon United Kingdom. The top 5 Uno products take 83% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Uno?

Uno buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Fun/Entertainment Experience, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Uno niche?

Uno sells for £6.59 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.64–£9.11. The average incumbent carries 16,998 reviews — the moat a new listing must climb.

Uno

brand-locked demand (top 5 brands take 100% of clicks) — Uno doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Uno profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Uno is a £1.6M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 46/100.

Uno: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +16.9% over the last 90 days and 13.8% of searches end in a purchase.

£1.6M

revenue / yr

Units sold / yr250K

Search volume / yr+16.9%1.7M

Conversion rate13.8%

Avg price£6.59

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 151

Top-5 product click share83%

Open market0%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Top Uno products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mattel Games UNO Card Game Ages 7+ Players 2-10

Price: £4.80
Rating: 4.7/5
Reviews: 84,031
Age: 14y ago

Uno Card Game 2013

Price: £4.71
Rating: 4.8/5
Reviews: 43,439
Age: 15y ago

Mattel Uno Original and Uno Flip Card Games Combo Pack of 2

Price: £6.77
Rating: 4.6/5
Reviews: 3,922
Age: 5y ago

Mattel UNO Card Game For 7Y+

Price: £4.64
Rating: 4.7/5
Reviews: 1,523
Age: 14y ago

Mattel Games UNO Show Em No Mercy Card Game Ages 7+ 2-6 Players

Price: £5.43
Rating: 4.7/5
Reviews: 20,842
Age: 2y ago

Newest

by launch date

Mattel Games Liars UNO Card Game in Storage Tin Ages 7+ 2-6 Players

Price: £8.48
Rating: 4.6/5
Reviews: 9,292
Age: 1y ago

Mattel Games UNO Card Game with 2 Add On Packs with Storage Tin

Price: £9.03
Rating: 4.8/5
Reviews: 1,364
Age: 1y ago

Mattel Games UNO Dare Adults Only Card Game Ages 18+ Players 2-10

Price: £5.94
Rating: 4.5/5
Reviews: 803
Age: 1y ago

mwellewm Playing Cards Case for UNO Card Game Case Practical Playing Card Game Box Holder Storage Box (Red)

Price: £4.90
Rating: 4.4/5
Reviews: 436
Age: 2y ago

Mattel Games UNO Show Em No Mercy Card Game Ages 7+ 2-6 Players

Price: £5.43
Rating: 4.7/5
Reviews: 20,842
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

151

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Juegos Mattel83%
Mattel15%
mwellewm3%

Uno demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR13.8%Products11Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews16,998Avg BSR#27

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.0×

Top Uno search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

uno977K/yr +6.7%8.8% conv.
uno card game628K/yr +42.2%15.7% conv.
uno cards64K/yr -7.5%11.4% conv.
uno game13K/yr -4.8%7.3% conv.
uno no mercy expansion pack7K/yr +15.5%0.3% conv.
uno card game junior8K/yr -25.1%11.2% conv.
uno games12K/yr -8.6%2.1% conv.
uno card8K/yr -3.8%8.5% conv.
travel uno4K/yr +78.2%7.1% conv.
uno reverse card5K/yr -8.3%2.7% conv.

What reviews say buyers love and hate about Uno

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Fun/Entertainment Experience44%

“Good fun”

Quality-Overall10%

“Good quality”

Value For Money10%

“Good value for money”

Advertised Vs Actual Product8%

“as described, arrived on time”

Ease Of Use5%

“easy to understand”

What buyers complain about

78% of reviews

Size-Overall21%

“Doesn't fit the pile of Uno cards”

Quality-Overall20%

“Bad quality”

Fun/Entertainment Experience8%

“never the least fun game”

Advertised Vs Actual Product8%

“Rating given for the false advertising”

Print Quality5%

“The printing of the colours is odd - they're all quite dark because of the patterns they've used”

Uno return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall

17%

2Gifting Purpose

12%

3Size-Overall

12%

4Product Condition

11%

5Instructions/User Manual/Troubleshooting

Common Uno questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Uno 46/100 on Amazon United Kingdom — Skip it. The niche generates £1.6M/yr across 11 tracked products. Search demand moved +16.9% over the last 90 days.