Skip to content

Union Jack Dress

Fail

Shoppers spend an estimated $8K a year here, so Union Jack Dress is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£8K/yr77K searches / yr
90-day growth
+71.2%search demand this quarter
Competition
65%top-5 click share · 9 brands · 32 sellers

Flapen Score

Union Jack Dress against its category

The dotted line is the Toys & Games average. Past it, Union Jack Dress is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Dress 77K times last year and spent an estimated £8K. The top 5 brands take 89% of clicks. Demand peaks in May–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +71.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+71.2%
Conversion, latest week
0.7%
Market size, estimated
£8Ka year
Peak month
May7.0× the quietest month
Top search term
union jack dress60K searches a year

02 · Price

A sale here is worth £13.88.

Listings sell for £13.88 on average, from £8.32 to £23.52. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £13.88 that is £0 to £1K a year per listing.

Average price
£13.88under the $15 to $100 sweet spot
Price range
£8.32–£23.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
8.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #1,100 within Fancy Dress. It carries 273 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
39%
Out of stock, average day
6.1%
Average rank
#1,100in Fancy Dress
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
273per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Union Jack Dress products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£760£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

32

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

7%

  • I LOVE FANCY DRESS59%
  • Smiffys12%
  • SPIRIT OF ESSEX10%
  • HOOUDO4%
  • Forfamy4%
  • Fun Shack3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Union Jack Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 7.0×

Search terms

Top Union Jack Dress search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • union jack dress60K/yr
  • union jack dress for women7K/yr
  • british union jack dresses7K/yr
  • union jack skirt3K/yr
  • union jack dresses for women uk777/yr

Reviews and returns

What reviews say buyers love and hate about Union Jack Dress

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Size-Overall”
42%of negative reviews mention “Material Quality”
8.0%of orders come back
“Poor quality material hem was done and looked poor”
A buyer, on “Material Quality”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Union Jack Dress questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data