Skip to content

Union Jack Dress

Fail

Shoppers spend only $8K a year here, so Union Jack Dress is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£8K/yr77K searches / yr
90-day growth
+71.2%search demand this quarter
Competition
65%top-5 click share · 9 brands · 32 sellers

Flapen Score

Union Jack Dress against its category

The dotted line is the Toys & Games average. Past it, Union Jack Dress is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Union Jack Dress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Union Jack Dress 77K times last year and spent an estimated £8K. The top 5 brands take 89% of clicks. Demand peaks in May–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +71.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+71.2%
Conversion, latest week
0.7%
Market size, estimated
£8Ka year
Peak month
May7.0× the quietest month
Top search term
union jack dress60K searches a year

02 · Price

A sale here is worth £13.88.

Listings sell for £13.88 on average, from £8.32 to £23.52. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £13.88 that is £0 to £1K a year per listing.

Average price
£13.88under the $15 to $100 sweet spot
Price range
£8.32–£23.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
8.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #1,100 within Fancy Dress. It carries 273 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
39%
Out of stock, average day
6.1%
Average rank
#1,100in Fancy Dress
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
273per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Union Jack Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£760£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

32

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

7%

  • I LOVE FANCY DRESS59%
  • Smiffys12%
  • SPIRIT OF ESSEX10%
  • HOOUDO4%
  • Forfamy4%
  • Fun Shack3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Union Jack Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 7.0×

Search terms

Top Union Jack Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • union jack dress60K/yr
  • union jack dress for women7K/yr
  • british union jack dresses7K/yr
  • union jack skirt3K/yr
  • union jack dresses for women uk777/yr

Reviews and returns

What reviews say buyers love and hate about Union Jack Dress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality42%−0.55

Poor quality material hem was done and looked poor

Expensive for what it is as you can tell its super cheap material

Size-Overall25%+1.87

Too long

super short - I would size up if possible

It is very long

Length17%−0.18

It is very long

Too long

Thickness8%−0.09

very thin material

Value For Money8%−0.09

Expensive for what it is as you can tell its super cheap material

Love

Size-Overall50%+1.87

Fits perfectly

Quality-Overall50%+3.03

Great quality

Good quality, on the bigger side

Return

8.0% Return rate 86% Fixable by listing

Size-Overall82%█▇▇▇▆▇

Too long

super short - I would size up if possible

It is very long

Quality-Overall4%▁▁▄▆█▁
Thin3%▁▁█▄▅▁
Advertised Vs Actual Product2%▁█▁▂▅▁
Material Quality2%▁▁▆▁▆█

Poor quality material hem was done and looked poor

Expensive for what it is as you can tell its super cheap material

FAQ

Common Union Jack Dress questions

Answered from the same tracked data.