union jack dress
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great273.17avg incumbent reviews — the moat a new listing must climb
Growth
Great+71.2%90-day search growth — must beat 0% to launch
Avg price
Good£13.88avg listing price — sweet spot $15–$100
Price range
Good£8.32–£23.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Bad8.0%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 77K searches
According to Flapen's Amazon United Kingdom niche tracking, union jack dress is a £8K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jul. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
union jack dress market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £7K–£10K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,100
- Page quality
- 0%
- Prime
- 39%
- Sponsored
- 28%
- Out of stock
- 6.1%
- Avg brand age
- 39 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
32
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- I LOVE FANCY DRESS59%
- Smiffys12%
- SPIRIT OF ESSEX10%
- HOOUDO4%
- Forfamy4%
- Fun Shack3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +71.2% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 7.0×
Top union jack dress search terms
- union jack dress60K/yr
- union jack dress for women7K/yr
- british union jack dresses7K/yr
- union jack skirt3K/yr
- union jack dresses for women uk777/yr
Top union jack dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ladies Union Jack Dress - Large - Red White and Blue Sequin Dress with Union Jack Design - Womens VE Day Jubilee Coronation Commonwealth Street Parties British Outfit
I LOVE FANCY DRESS£15.314.6★27 rev
Mens Union Jack Dress - XXXLarge - Red White and Blue Union Jack Flag Classic Outfit - Adults Stag Night Bachelor Party 90s Music Icon Britpop Fancy Dress Costume
I LOVE FANCY DRESS£10.773.9★10 rev
SPIRIT OF ESSEX Union Jack Vest top Women Ladies 100% Cotton Round Neck Union Jack Dresses for Women UK (as8 Alpha x_l Regular Regular) White
SPIRIT OF ESSEX£8.323.3★118 rev
Ladies Union Jack Dress - X-Large - Red White and Blue Sequin Dress with Union Jack Design - Womens VE Day Jubilee Coronation Commonwealth Street Parties British Outfit
I LOVE FANCY DRESS£15.504.6★27 rev
Ladies Sequin Union Jack Dress - X-Small - Red White and Blue Dress with Union Jack Print - Kings 90s Music Icons Brit Pop VE Day Costume VE DAY COMMONWEALTH
I LOVE FANCY DRESS£16.424.5★70 rev
Newest
by launch dateMens Union Jack Dress - XXXLarge - Red White and Blue Union Jack Flag Classic Outfit - Adults Stag Night Bachelor Party 90s Music Icon Britpop Fancy Dress Costume
I LOVE FANCY DRESS£10.7710 rev
Ladies Union Jack Dress - Medium - Red White and Blue Sequin Dress with Union Jack Design - Womens VE Day Jubilee Coronation Commonwealth Street Parties British Outfit
I LOVE FANCY DRESS£15.9627 rev
Forfamy Union Jack Dress White and Blue Dress Ladies for Kings Coronation 90s Music Icons Brit Pop VE Day (XXL)
Forfamy£11.289 rev
Ladies Sequin Union Jack Dress - X-Large - Red White and Blue Union Jack Flag Sequin Dress - Kings Coronation 90s Music Icons Brit Pop VE Day Fancy Dress Costume
I LOVE FANCY DRESS£15.7811 rev
Fun Shack Union Jack Dress for Women - British Flag Fancy Dress Costume - 90s Themed Party Outfit Medium
Fun Shack£16.1779 rev
Trending
90-day click momentum![The Dragons Den Adults Union Jack Flag Handkerchief Skirt United Kingdom UK Great Britain GB Supporters Fancy Dress [L-XL]](https://m.media-amazon.com/images/I/51P0T6yo+tL.jpg)
The Dragons Den Adults Union Jack Flag Handkerchief Skirt United Kingdom UK Great Britain GB Supporters Fancy Dress [L-XL]
The Dragons Den£13.232.5★
Ladies Union Jack Dress - Medium - Red White and Blue Sequin Dress with Union Jack Design - Womens VE Day Jubilee Coronation Commonwealth Street Parties British Outfit
I LOVE FANCY DRESS£15.964.6★
HOOUDO Womens Summer Union Jack Dresses Long Maxi Coronation Dresses 90s Fancy Dress Costumes Casual Sleeveless Sun Beach Dress Ladies British Flag Dress Union Jack Clothing with Pockets Grey
HOOUDO£13.854.0★
Mens Union Jack Dress - XXXLarge - Red White and Blue Union Jack Flag Classic Outfit - Adults Stag Night Bachelor Party 90s Music Icon Britpop Fancy Dress Costume
I LOVE FANCY DRESS£10.773.9★
Forfamy Union Jack Dress White and Blue Dress Ladies for Kings Coronation 90s Music Icons Brit Pop VE Day (XXL)
Forfamy£11.283.7★
What buyers say about union jack dress
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Great quality”
What buyers complain about
“Poor quality material hem was done and looked poor”
“Too long”
“It is very long”
“very thin material”
“Expensive for what it is as you can tell its super cheap material”
Top return reasons
Common questions
- Is union jack dress profitable to sell on Amazon United Kingdom?
- The niche generates £8K/yr across 18 tracked products. 90-day search growth is +71.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the union jack dress niche?
- 9 brands and 32 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in union jack dress?
- Top complaints mined from reviews: Material Quality, Size-Overall, Length. The return rate is 8.0% — above our launch gate.
- When does demand for union jack dress peak?
- Demand peaks in May–Jul; the busiest month runs 7.0× the quietest.
- What does it cost to enter the union jack dress niche?
- Listings span £8.32–£23.52; the average listing price is £13.88 (sweet spot $15–$100). The average incumbent carries 273 reviews — the moat a new listing must climb.