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Unicorn Remote Control Car

Fail

Shoppers spend only $21K a year here, so Unicorn Remote Control Car is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£21K/yr18K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
82%top-5 click share · 8 brands · 24 sellers

Flapen Score

Unicorn Remote Control Car against its category

The dotted line is the Toys & Games average. Past it, Unicorn Remote Control Car is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unicorn Remote Control Car market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Unicorn Remote Control Car 18K times last year and spent an estimated £21K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
7.0%
Market size, estimated
£21Ka year
Top search term
unicorn remote control car7K searches a year

02 · Price

A sale here is worth £17.32.

Listings sell for £17.32 on average, from £12.38 to £38.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £17.32 that is £2K to £4K a year per listing.

Average price
£17.32inside the $15 to $100 sweet spot
Price range
£12.38–£38.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #77 within Remote & App-Controlled Devices. It carries 298 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
10.0%
Average rank
#77in Remote & App-Controlled Devices
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
298per listing
Listings tracked
10

04 · Newcomers

Amazon counts 4 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
25 months

Products

Top Unicorn Remote Control Car products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£9K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

24

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

5%

  • Hot Bee36%
  • HappyGoLucky18%
  • Kidluna15%
  • Boocang12%
  • JOYSINTOY10%
  • TODARRUN4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Unicorn Remote Control Car search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 5.5× · 8 of 12 months tracked

Search terms

Top Unicorn Remote Control Car search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unicorn remote control car7K/yr
  • unicorn car5K/yr
  • remote control unicorn5K/yr

Reviews and returns

What reviews say buyers love and hate about Unicorn Remote Control Car

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging12%−0.14

Dodgy charging

Stopped working after the first go despite being charged

I'm not sure if we have a defective charger

Size-Overall10%−0.08

This car is quite small

The box is quite small

It is so small

Durability9%−0.11

Broken quickly

has quickly broken

yet didnt last

Quality-Overall7%−0.05

Very poor quality

Cheap product

not well made

Functionality-Overall5%−0.07

Doesn't work

now does nothing

Doesnt work

Love

Fun/Entertainment Experience25%+1.81

Fun for all

Fun for kids

Great fun

Remote Control13%+0.67

The remote control is easy to operate

The remote control is easy to use

The remote control is straightforward

Gifting Purpose12%+1.02

Fun gift

Brilliant gift

Birthday gift

Value For Money7%

Worth the buy

Good for the price

Amazing value

Quality-Overall6%−0.05

Excellent product

My daughter loves this toy she enjoys it a lot very good quality

The build quality feels solid

Return

1.6% Return rate 5% Fixable by listing

Functionality-Overall19%▆▃▄█▆▄

Doesn't work

now does nothing

Doesnt work

Charging18%█▅▄▄▄▇

Dodgy charging

Stopped working after the first go despite being charged

I'm not sure if we have a defective charger

Defective Material/Parts11%▂▄█▆▄▃
Quality-Overall6%▃▄▃▂▁█

Very poor quality

Cheap product

not well made

Degree Of Motion5%▁▆▃▁█▆

FAQ

Common Unicorn Remote Control Car questions

Answered from the same tracked data.