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Twilight Masquerade

Fail

The top 5 brands take 100% of clicks, so Twilight Masquerade is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£29K/yr31K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
79%top-5 click share · 3 brands · 39 sellers

Flapen Score

Twilight Masquerade against its category

The dotted line is the Toys & Games average. Past it, Twilight Masquerade is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twilight Masquerade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Twilight Masquerade 31K times last year and spent an estimated £29K. All 3 brands take every click. Demand peaks in Mar. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
2.5%
Market size, estimated
£29Ka year
Peak month
March3.2× the quietest month
Top search term
twilight masquerade19K searches a year

02 · Price

A sale here is worth £38.34.

Listings sell for £38.34 on average, from £12.84 to £79.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £38.34 that is £0 to £4K a year per listing.

Average price
£38.34inside the $15 to $100 sweet spot
Price range
£12.84–£79.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #317 within Games & Accessories. It carries 230 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
75%
Out of stock, average day
30.8%
Average rank
#317in Games & Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
230per listing
Listings tracked
12

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Twilight Masquerade products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

39

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • Pokémon53%
  • Titan Cards34%
  • That Mouse Fashion13%

Demand

Twilight Masquerade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 3.2×

Search terms

Top Twilight Masquerade search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • twilight masquerade19K/yr
  • pokemon twilight masquerade6K/yr
  • pokemon cards twilight masquerade3K/yr
  • twilight masquerade booster box2K/yr
  • pokemon twilight masquerade booster box662/yr

Reviews and returns

What reviews say buyers love and hate about Twilight Masquerade

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Value For Money”
100%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Hot garbage just 3/4”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Twilight Masquerade questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data