Skip to content

Twilight Masquerade

Fail

The top 5 brands take 100% of clicks, so Twilight Masquerade is a Fail.

Flapen Score
36
36 / 100
Ranks 1,322 of 1,773 Toys & Games niches · −8 vs the category median of 44
Market size
£29K/yr31K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
79%top-5 click share · 3 brands · 39 sellers

Flapen Score

Twilight Masquerade against its category

The dotted line is the Toys & Games average. Past it, Twilight Masquerade is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twilight Masquerade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Twilight Masquerade 31K times last year and spent an estimated £29K. All 3 brands take every click. Demand peaks in Mar. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
2.5%
Market size, estimated
£29Ka year
Peak month
March3.2× the quietest month
Top search term
twilight masquerade19K searches a year

02 · Price

A sale here is worth £38.34.

Listings sell for £38.34 on average, from £12.84 to £79.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £38.34 that is £0 to £4K a year per listing.

Average price
£38.34inside the $15 to $100 sweet spot
Price range
£12.84–£79.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #317 within Games & Accessories. It carries 230 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
75%
Out of stock, average day
30.8%
Average rank
#317in Games & Accessories
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
230per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
17 months

Products

Top Twilight Masquerade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Pokémon53%
  • Titan Cards34%
  • That Mouse Fashion13%

Demand

Twilight Masquerade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 3.2×

Search terms

Top Twilight Masquerade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twilight masquerade19K/yr
  • pokemon twilight masquerade6K/yr
  • pokemon cards twilight masquerade3K/yr
  • twilight masquerade booster box2K/yr
  • pokemon twilight masquerade booster box662/yr

Reviews and returns

What reviews say buyers love and hate about Twilight Masquerade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.18

Hot garbage just 3/4

Love

Value For Money50%+4.42

Good price

Well worth it

Great value

Collectibles23%−0.03

Card quality is solid for binder collecting

Good cards pulled

Awesome pokemon cards

Quality-Overall14%−0.18

Great Quality Pokémon Cards

Great value and quality

Great product and trusted seller

Advertised Vs Actual Product9%+0.48

As described

Came as described

Fun/Entertainment Experience5%−0.11

Fun little five pack

Return

1.1% Return rate 40% Fixable by listing

Advertised Vs Actual Product40%▁▁█▁▁▁
Product Condition20%▁▁▁▁▁█
Drop/Impact Protection20%▁▁▁▁█▁
Value For Money20%▁▁█▁▁▁

FAQ

Common Twilight Masquerade questions

Answered from the same tracked data.