Turkey Hat
FailPrices span $4.18–$14.17, mostly outside the sweet spot, so Turkey Hat is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £13K/yr25K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 39 sellers
Flapen Score
Turkey Hat against its category
The dotted line is the Toys & Games average. Past it, Turkey Hat is stronger. Inside it, weaker.
Market
The Turkey Hat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Turkey Hat 25K times last year and spent an estimated £13K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £13Ka year
- Peak month
- December66.0× the quietest month
- Top search term
- turkey hat19K searches a year
02 · Price
A sale here is worth £7.20.
Listings sell for £7.20 on average, from £4.18 to £14.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.20 that is £720 to £2K a year per listing.
- Average price
- £7.20under the $15 to $100 sweet spot
- Price range
- £4.18–£14.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £720–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #1,312 within Dress-Up Accessories. It carries 353 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 83%
- Out of stock, average day
- 23.5%
- Average rank
- #1,312in Dress-Up Accessories
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 353per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Turkey Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FASHION MY LOVE Adult Turkey Hat Fancy Dress for Christmas Xmas Thanksgiving Party Christmas Xmas Party Novelty Hat Turkey Dress Up Hats
- Price
- £5.60
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 1y ago

Henbrandt Christmas Turkey Soft 3D Hat Cooked Turkey Hat - Adult Size
- Price
- £4.75
- Rating
- 4.2/5
- Reviews
- 1,375
- Age
- 12y ago

ADULT TURKEY HAT SECRET SANTA FANCY DRESS CHRISTMAS XMAS THANKSGIVING PARTY
- Price
- £5.14
- Rating
- 4.4/5
- Reviews
- 1,718
- Age
- 11y ago

HENBRANDT Single Adult Full-Face Cooked Turkey Hat 40cm Plush Stuffed Turkey Hat with Face Hole Novelty Hat for Thanksgiving and Christmas Headwear Fancy Dress Costume Accessory for Men and Women
- Price
- £6.48
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 1y ago

Support Turkey Flag Hat Turks Caps for Men Women I Stand with Turkey Baseball Cap Trucker Hats Black
- Price
- £4.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Trending
90-day click momentum
Support Turkey Flag Hat Turks Caps for Men Women I Stand with Turkey Baseball Cap Trucker Hats Black
- Price
- £4.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

HENBRANDT 2 x Adult Turkey in Pilgrim Christmas Hat Funny Animal Novelty Plush Hats Silly Secret Santa Gift Thanksgiving Costume Accessory for Men and Women
- Price
- £7.25
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago

The Fancy Dress Men Women Christmas Deluxe Novelty Hat - Unisex Santa Little Helper Secret Xams Party Headwear Fancy Dress Accessory(Turkey Hat)
- Price
- £5.73
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago

XINQIAO Mens Viking w/Fake Beard Beanie Handmade Knit Funny Hats Pillager Horned Caps (Coffee Beard)
- Price
- £14.07
- Rating
- 4.1/5
- Reviews
- 312
- Age
- 7y ago

Xinqiao Mens Handmade Beanie Knit Funny Hat Cosplay Roman Knight Costume Caps (Coffee)
- Price
- £14.17
- Rating
- 4.1/5
- Reviews
- 100
- Age
- 7y ago
Newest
by launch date
Support Turkey Flag Hat Turks Caps for Men Women I Stand with Turkey Baseball Cap Trucker Hats Black
- Price
- £4.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

FASHION MY LOVE Adult Turkey Hat Fancy Dress for Christmas Xmas Thanksgiving Party Christmas Xmas Party Novelty Hat Turkey Dress Up Hats
- Price
- £5.60
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 1y ago

HENBRANDT Single Adult Full-Face Cooked Turkey Hat 40cm Plush Stuffed Turkey Hat with Face Hole Novelty Hat for Thanksgiving and Christmas Headwear Fancy Dress Costume Accessory for Men and Women
- Price
- £6.48
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 1y ago

HENBRANDT 2 x Adult Turkey in Pilgrim Christmas Hat Funny Animal Novelty Plush Hats Silly Secret Santa Gift Thanksgiving Costume Accessory for Men and Women
- Price
- £7.25
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago

The Fancy Dress Men Women Christmas Deluxe Novelty Hat - Unisex Santa Little Helper Secret Xams Party Headwear Fancy Dress Accessory(Turkey Hat)
- Price
- £5.73
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
39
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
10%
- HENBRANDT42%
- FASHION MY LOVE15%
- Generic10%
- REDSTAR9%
- XINQIAO8%
- The Fancy Dress6%
- Open — no brand owns it (2 brands, 10%)
Demand
Turkey Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 66.0×
Reviews and returns
What reviews say buyers love and hate about Turkey Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Fit not great
Looks great, however on the small size for a adult head
Very tight fit for an adult unless you have a little head
Terrible Quality
The quality was so bad I actually felt ashamed to gift it
It is a bit flimsy
Love
Fun hat
Great fun
Great fun hat
it is well priced
its still in tact
sewn together really well
Very good quality
It's made really well
Return
1.2% Return rate 64% Fixable by listing
Fit not great
Looks great, however on the small size for a adult head
Very tight fit for an adult unless you have a little head
Terrible Quality
The quality was so bad I actually felt ashamed to gift it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Turkey Hat questions
Answered from the same tracked data.









