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Trivial Pursuit

brand-locked demand (top 5 brands take 100% of clicks) — Trivial Pursuit doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 47Growth 15Conversion 69Competition 5Returns 95Price range 89Avg price 92Brand share 0Review moat 38Quality gap 55
This niche Category average

Is Trivial Pursuit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Trivial Pursuit is a £251K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Trivial Pursuit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.8% over the last 90 days and 6.3% of searches end in a purchase.

£251K

revenue / yr

Units sold / yr8K
Search volume / yr-19.8%183K
Conversion rate6.3%
Avg price£21.65

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 88
Top-5 product click share94%
Open market0%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement33%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews2,700

Top Trivial Pursuit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

£0£38K£75K£113K£151K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Hasbro51%
  • Hasbro Gaming41%
  • Winning Moves8%

Trivial Pursuit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume183KCVR6.3%Products6Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews2,700Avg BSR#1,134
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 18.8×

Top Trivial Pursuit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • trivial pursuit99K/yr
  • trivial pursuit 20266K/yr
  • trival pursuit uk4K/yr
  • trivial pursuit 202573K/yr
  • trivial pursuit classic edition2K/yr

What reviews say buyers love and hate about Trivial Pursuit

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Fun/Entertainment Experience53%

Great game for all the family to enjoy

Value For Money12%

Cheaper than new one

Advertised Vs Actual Product12%

Exactly as described

Educational-Overall8%

Educational

Quality-Overall8%

Decent quality

What buyers complain about

100% of reviews
Fun/Entertainment Experience30%

We had to give up it was really boring and frustrating and impossible for us to answer most questions

Quality-Overall20%

poor form

Advertised Vs Actual Product20%

This was not stated in the product details

Weight Heavy20%

US heavy, don't buy outside that market

Value For Money10%

Definitely not worth the price

Trivial Pursuit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
50%
2Product Condition
10%
3Compatibility-Overall
8%
4Defective Material/Parts
6%
5Water Resistance
4%

Common Trivial Pursuit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Trivial Pursuit 43/100 on Amazon United Kingdom — Skip it. The niche generates £251K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -19.8% over the last 90 days.
Search demand for Trivial Pursuit on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 18.8× the quietest.