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Trivial Pursuit

Fail

The top 5 brands take 100% of clicks, so Trivial Pursuit is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£251K/yr183K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
94%top-5 click share · 3 brands · 88 sellers

Flapen Score

Trivial Pursuit against its category

The dotted line is the Toys & Games average. Past it, Trivial Pursuit is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trivial Pursuit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Trivial Pursuit 183K times last year and spent an estimated £251K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £251K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
6.3%
Market size, estimated
£251Ka year
Peak month
December18.8× the quietest month
Top search term
trivial pursuit99K searches a year

02 · Price

A sale here is worth £21.65.

Listings sell for £21.65 on average, from £13.56 to £34.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At £21.65 that is £27K to £32K a year per listing.

Average price
£21.65inside the $15 to $100 sweet spot
Price range
£13.56–£34.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,250–1,500
Revenue per listing a year
£27K–£32K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,134 within Games & Accessories. It carries 2,700 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#1,134in Games & Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,700per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Trivial Pursuit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£38K£75K£113K£151K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Hasbro51%
  • Hasbro Gaming41%
  • Winning Moves8%

Demand

Trivial Pursuit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 18.8×

Search terms

Top Trivial Pursuit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trivial pursuit99K/yr
  • trivial pursuit 20266K/yr
  • trival pursuit uk4K/yr
  • trivial pursuit 202573K/yr
  • trivial pursuit classic edition2K/yr

Reviews and returns

What reviews say buyers love and hate about Trivial Pursuit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Fun/Entertainment Experience30%−0.04

We had to give up it was really boring and frustrating and impossible for us to answer most questions

Not much fun for UK players

Quality-Overall20%−0.10

poor form

Advertised Vs Actual Product20%−0.04

This was not stated in the product details

Weight Heavy20%−0.10

US heavy, don't buy outside that market

Value For Money10%+1.99

Definitely not worth the price

Love

Fun/Entertainment Experience53%−0.04

Great game for all the family to enjoy

Fun family game

Fun for all

Value For Money12%+1.99

Cheaper than new one

Purchased on a spring deal, great price

Advertised Vs Actual Product12%−0.04

Exactly as described

is exactly what it's sold as

Educational-Overall8%+1.78

Educational

Quality-Overall8%−0.10

Decent quality

Good, trustworthy seller

Return

0.9% Return rate 51% Fixable by listing

Advertised Vs Actual Product50%▄█▁▆▆▆

This was not stated in the product details

Product Condition10%▁▇▁▁█▁
Compatibility-Overall8%▁▁█▁▃▁
Defective Material/Parts6%▁▄▁█▁▁
Water Resistance4%▁▁▁▁▁█

FAQ

Common Trivial Pursuit questions

Answered from the same tracked data.