trivial pursuit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£21.65avg listing price — sweet spot $15–$100
Price range
Great£13.56–£34.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£251K£251K/yr · 183K searches
Review moat
Okay2,699.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, trivial pursuit is a £251K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
trivial pursuit market data
- Units sold / yr
- 6K–8K
- avg 1,250–1,500/product
- Revenue / yr
- £130K–£173K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #1,134
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Hasbro51%
- Hasbro Gaming41%
- Winning Moves8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 18.8×
Top trivial pursuit search terms
- trivial pursuit99K/yr
- trivial pursuit 20266K/yr
- trival pursuit uk4K/yr
- trivial pursuit 202573K/yr
- trivial pursuit classic edition2K/yr
Top trivial pursuit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hasbro Gaming Trivial Pursuit Game Classic Edition Multicoloured C1940
Hasbro£18.234.5★8,103 rev
Hasbro Gaming Trivial Pursuit Family Edition Trivia Board Game for 2 Players or More Party Games for 8+ Year Old Boys and Girls
Hasbro Gaming£20.014.7★3,468 rev
Trivial Pursuit Board Game (2026) | Updated Features Co-Op and Team Options | Fun Trivia Party Games | 1 to 6 or More Players | 45 Mins. | Ages 13+ - English Version
Hasbro Gaming£24.800.0★0 rev
Winning Moves Party Trivial Pursuit Bitesize Card Game 600 questions Trivial game for ages 16 plus
Winning Moves£13.564.2★53 rev
Trivial Pursuit Master Edition Trivia Board Game for Adults and Teens Aged 16 and Up
Hasbro Gaming£34.214.6★3,144 rev
Newest
by launch dateTrivial Pursuit Board Game (2026) | Updated Features Co-Op and Team Options | Fun Trivia Party Games | 1 to 6 or More Players | 45 Mins. | Ages 13+ - English Version
Hasbro Gaming£24.800 rev
Winning Moves Party Trivial Pursuit Bitesize Card Game 600 questions Trivial game for ages 16 plus
Winning Moves£13.5653 rev
Trivial Pursuit mini packs multipack fun questions for adults and young people aged 16 and over contains 4 games spanning 4 decades language - English
Hasbro Gaming£19.101,431 rev
Hasbro Gaming Trivial Pursuit Family Edition Trivia Board Game for 2 Players or More Party Games for 8+ Year Old Boys and Girls
Hasbro Gaming£20.013,468 rev
Hasbro Gaming Trivial Pursuit Game Classic Edition Multicoloured C1940
Hasbro£18.238,103 rev
Trending
90-day click momentumTrivial Pursuit Board Game (2026) | Updated Features Co-Op and Team Options | Fun Trivia Party Games | 1 to 6 or More Players | 45 Mins. | Ages 13+ - English Version
Hasbro Gaming£24.800.0★
Hasbro Gaming Trivial Pursuit Game Classic Edition Multicoloured C1940
Hasbro£18.234.5★
Hasbro Gaming Trivial Pursuit Family Edition Trivia Board Game for 2 Players or More Party Games for 8+ Year Old Boys and Girls
Hasbro Gaming£20.014.7★
Winning Moves Party Trivial Pursuit Bitesize Card Game 600 questions Trivial game for ages 16 plus
Winning Moves£13.564.2★
Trivial Pursuit mini packs multipack fun questions for adults and young people aged 16 and over contains 4 games spanning 4 decades language - English
Hasbro Gaming£19.104.1★
What buyers say about trivial pursuit
What buyers praise and complain about, mined from review topics.What buyers love
“Great game for all the family to enjoy”
“Cheaper than new one”
“Exactly as described”
“Educational”
“Decent quality”
“Brilliant if from the USA”
“We really enjoy Trivial Pursuit Family Edition because its great for all ages to play together”
“The mix of easier”
What buyers complain about
“We had to give up it was really boring and frustrating and impossible for us to answer most questions”
“poor form”
“This was not stated in the product details”
“US heavy, don't buy outside that market”
“Definitely not worth the price”
Top return reasons
Common questions
- Is trivial pursuit profitable to sell on Amazon United Kingdom?
- The niche generates £251K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the trivial pursuit niche?
- 3 brands and 88 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in trivial pursuit?
- Top complaints mined from reviews: Fun/Entertainment Experience, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- When does demand for trivial pursuit peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 18.8× the quietest.
- What does it cost to enter the trivial pursuit niche?
- Listings span £13.56–£34.21; the average listing price is £21.65 (sweet spot $15–$100). The average incumbent carries 2,700 reviews — the moat a new listing must climb.