Skip to content

Travel Scrabble

Fail

The top 5 products take 100% of clicks, so Travel Scrabble is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£128K/yr127K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 90 sellers

Flapen Score

Travel Scrabble against its category

The dotted line is the Toys & Games average. Past it, Travel Scrabble is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Scrabble market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Scrabble 127K times last year and spent an estimated £128K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
5.2%
Market size, estimated
£128Ka year
Peak month
December1.9× the quietest month
Top search term
travel scrabble79K searches a year

02 · Price

A sale here is worth £19.39.

Listings sell for £19.39 on average, from £8.03 to £35.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £19.39 that is £15K to £19K a year per listing.

Average price
£19.39inside the $15 to $100 sweet spot
Price range
£8.03–£35.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£19K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Games & Accessories. It carries 1,131 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#231in Games & Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,131per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Travel Scrabble products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£26K£51K£77K£102K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

90

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Juegos Mattel82%
  • suction11%
  • Winning Solutions7%

Demand

Travel Scrabble search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Travel Scrabble search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • travel scrabble79K/yr
  • travel scrabble board game uk20K/yr
  • travel scrabble game8K/yr
  • magnetic scrabble board game4K/yr
  • travel scrabble magnetic6K/yr
  • magnetic scrabble4K/yr
  • scrabble travel3K/yr
  • mini scrabble3K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Scrabble

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Fun/Entertainment Experience”
44%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Too small”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Travel Scrabble questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data