Travel Scrabble
FailThe top 5 products take 100% of clicks, so Travel Scrabble is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £128K/yr127K searches / yr
- 90-day growth
- +12.2%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 90 sellers
Flapen Score
Travel Scrabble against its category
The dotted line is the Toys & Games average. Past it, Travel Scrabble is stronger. Inside it, weaker.
Market
The Travel Scrabble market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Scrabble 127K times last year and spent an estimated £128K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- +12.2%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £128Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- travel scrabble79K searches a year
02 · Price
A sale here is worth £19.39.
Listings sell for £19.39 on average, from £8.03 to £35.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £19.39 that is £15K to £19K a year per listing.
- Average price
- £19.39inside the $15 to $100 sweet spot
- Price range
- £8.03–£35.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Games & Accessories. It carries 1,131 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #231in Games & Accessories
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,131per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Travel Scrabble products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Games Travel Scrabble Game for 2-4 Players English Edition
- Price
- £12.58
- Rating
- 4.0/5
- Reviews
- 1,845
- Age
- 11y ago

suction Travel Scrabble Scrabble Board Game Uk Travel Scrabbles Board Game Uk Educational Word Games Family Board Games Learning Toy
- Price
- £8.03
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago

Mattel Games Scrabble Board Game for Ages 8+ 2-4 Players English Edition
- Price
- £9.35
- Rating
- 4.8/5
- Reviews
- 1,854
- Age
- 2y ago

Mattel Games Scrabble New Travel Scrabble Compact Edition 2-4 Players Age 10+
- Price
- £31.71
- Rating
- 4.0/5
- Reviews
- 182
- Age
- 16y ago

WS Game Company Scrabble Deluxe Travel Edition - Word Game Alphabet Theme 2-4 Players Ages 8+
- Price
- £35.27
- Rating
- 4.5/5
- Reviews
- 1,768
- Age
- 8y ago
Trending
90-day click momentum
Mattel Games Scrabble New Travel Scrabble Compact Edition 2-4 Players Age 10+
- Price
- £31.71
- Rating
- 4.0/5
- Reviews
- 182
- Age
- 16y ago

suction Travel Scrabble Scrabble Board Game Uk Travel Scrabbles Board Game Uk Educational Word Games Family Board Games Learning Toy
- Price
- £8.03
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago

Mattel Games Travel Scrabble Game for 2-4 Players English Edition
- Price
- £12.58
- Rating
- 4.0/5
- Reviews
- 1,845
- Age
- 11y ago

WS Game Company Scrabble Deluxe Travel Edition - Word Game Alphabet Theme 2-4 Players Ages 8+
- Price
- £35.27
- Rating
- 4.5/5
- Reviews
- 1,768
- Age
- 8y ago

Mattel Games Scrabble Board Game for Ages 8+ 2-4 Players English Edition
- Price
- £9.35
- Rating
- 4.8/5
- Reviews
- 1,854
- Age
- 2y ago
Newest
by launch date
suction Travel Scrabble Scrabble Board Game Uk Travel Scrabbles Board Game Uk Educational Word Games Family Board Games Learning Toy
- Price
- £8.03
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago

Mattel Games Scrabble Board Game for Ages 8+ 2-4 Players English Edition
- Price
- £9.35
- Rating
- 4.8/5
- Reviews
- 1,854
- Age
- 2y ago

WS Game Company Scrabble Deluxe Travel Edition - Word Game Alphabet Theme 2-4 Players Ages 8+
- Price
- £35.27
- Rating
- 4.5/5
- Reviews
- 1,768
- Age
- 8y ago

Mattel Games Travel Scrabble Game for 2-4 Players English Edition
- Price
- £12.58
- Rating
- 4.0/5
- Reviews
- 1,845
- Age
- 11y ago

Mattel Games Scrabble New Travel Scrabble Compact Edition 2-4 Players Age 10+
- Price
- £31.71
- Rating
- 4.0/5
- Reviews
- 182
- Age
- 16y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
90
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Juegos Mattel82%
- suction11%
- Winning Solutions7%
Demand
Travel Scrabble search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Travel Scrabble search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel scrabble79K/yr
- travel scrabble board game uk20K/yr
- travel scrabble game8K/yr
- magnetic scrabble board game4K/yr
- travel scrabble magnetic6K/yr
- magnetic scrabble4K/yr
- scrabble travel3K/yr
- mini scrabble3K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Scrabble
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Small for travel
Awful and tiny
No way could you use this whilst travelling
Cant use for travel
Not fit for travel
Scrabble board was very cheap and substandard
Overall quality is very poor
I was mildly concerned from what a few reviews had mentioned about quality
The tile bag is cheap plastic
Not magnetic, tiny pieces, sent it back
Love
Good fun
Great family fun game
Good family game
so it felt like excellent value for money
Good value
Well worth the money
Good quality
the bag is of decent quality
good quality board and pieces
An excellent alternative to scrabble
Great economical Scrabble Game
Scrabble ++ Fabulous loved this what a bargain
Always a great game to help with spellings
A delightful letters to words game
brings on the kids vocabulary loads
Return
0.8% Return rate 63% Fixable by listing
Too small
Small for travel
Awful and tiny
Pieces do not fit into the squares making it difficult to use
Scrabble board was very cheap and substandard
Overall quality is very poor
I was mildly concerned from what a few reviews had mentioned about quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Scrabble questions
Answered from the same tracked data.









