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Travel Scrabble

Fail

The top 5 products take 100% of clicks, so Travel Scrabble is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£128K/yr127K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 90 sellers

Flapen Score

Travel Scrabble against its category

The dotted line is the Toys & Games average. Past it, Travel Scrabble is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Scrabble market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Scrabble 127K times last year and spent an estimated £128K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
5.2%
Market size, estimated
£128Ka year
Peak month
December1.9× the quietest month
Top search term
travel scrabble79K searches a year

02 · Price

A sale here is worth £19.39.

Listings sell for £19.39 on average, from £8.03 to £35.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £19.39 that is £15K to £19K a year per listing.

Average price
£19.39inside the $15 to $100 sweet spot
Price range
£8.03–£35.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£19K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #231 within Games & Accessories. It carries 1,131 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#231in Games & Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,131per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Travel Scrabble products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£26K£51K£77K£102K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

90

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Juegos Mattel82%
  • suction11%
  • Winning Solutions7%

Demand

Travel Scrabble search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Travel Scrabble search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel scrabble79K/yr
  • travel scrabble board game uk20K/yr
  • travel scrabble game8K/yr
  • magnetic scrabble board game4K/yr
  • travel scrabble magnetic6K/yr
  • magnetic scrabble4K/yr
  • scrabble travel3K/yr
  • mini scrabble3K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Scrabble

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall44%−0.30

Too small

Small for travel

Awful and tiny

Portability9%−0.07

No way could you use this whilst travelling

Cant use for travel

Not fit for travel

Quality-Overall9%+0.20

Scrabble board was very cheap and substandard

Overall quality is very poor

I was mildly concerned from what a few reviews had mentioned about quality

Material Quality6%−0.03

The tile bag is cheap plastic

Magnetic Strength/Adsorption3%−0.02

Not magnetic, tiny pieces, sent it back

Love

Fun/Entertainment Experience31%+2.28

Good fun

Great family fun game

Good family game

Value For Money16%+1.00

so it felt like excellent value for money

Good value

Well worth the money

Quality-Overall11%+0.20

Good quality

the bag is of decent quality

good quality board and pieces

Trivia Games8%+0.14

An excellent alternative to scrabble

Great economical Scrabble Game

Scrabble ++ Fabulous loved this what a bargain

Reading/Writing Skills5%+0.31

Always a great game to help with spellings

A delightful letters to words game

brings on the kids vocabulary loads

Return

0.8% Return rate 63% Fixable by listing

Size-Overall55%▁▅▅▆█▆

Too small

Small for travel

Awful and tiny

Defective Material/Parts9%█▄▁▂▅▂

Pieces do not fit into the squares making it difficult to use

Gifting Purpose5%▁▁█▆▁▃
Quality-Overall4%█▂▂▁▂▁

Scrabble board was very cheap and substandard

Overall quality is very poor

I was mildly concerned from what a few reviews had mentioned about quality

Product Condition3%▁█▁▁▁▅

FAQ

Common Travel Scrabble questions

Answered from the same tracked data.