Travel Chess
MaybeReturns run at only 1.1% of orders. But shoppers spend only $105K a year here, so Travel Chess is a Maybe.
- Flapen Score
- 55 / 100Top 16% of 1,773 Toys & Games niches · +11 vs the category median of 4455
- Market size
- £105K/yr138K searches / yr
- 90-day growth
- +21.9%search demand this quarter
- Competition
- 57%top-5 click share · 18 brands · 24 sellers
Flapen Score
Travel Chess against its category
The dotted line is the Toys & Games average. Past it, Travel Chess is stronger. Inside it, weaker.
Market
The Travel Chess market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Chess 138K times last year and spent an estimated £105K. The top 5 brands take 63% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- +21.9%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £105Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- travel chess set51K searches a year
02 · Price
A sale here is worth £9.87.
Listings sell for £9.87 on average, from £4.54 to £22.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.87 that is £2K to £5K a year per listing.
- Average price
- £9.87under the $15 to $100 sweet spot
- Price range
- £4.54–£22.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #211 within Games & Accessories. It carries 875 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #211in Games & Accessories
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 875per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Travel Chess products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Peradix Chess Board Set Game -Travel Magnetic Chess Piece Set with Chess Folding/Portable Storage Board-Traditional Strategy Game for Kids/Children/Adults
- Price
- £10.63
- Rating
- 4.6/5
- Reviews
- 11,150
- Age
- 7y ago

Ajuny 7 Inch Magnetic Wooden Chess Set Folding Travel Board with Storage
- Price
- £16.36
- Rating
- 4.0/5
- Reviews
- 493
- Age
- 5y ago

Mini Magnetic Chess Set - Portable Folding Chess Board for Adults - Travel Chess Set with Storage Case
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 8mo ago

Snocyo Chess Set Magnetic Folding Travel Chess Board with Pieces for Kids and Adults Educational Board Games Gifts (Black/White)
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 820
- Age
- 5y ago

Jaques of London Magnetic Travel Chess Set | Folding Chess Board with Storage | Portable Chess Set with Magnetic Pieces | Since 1795
- Price
- £10.17
- Rating
- 4.7/5
- Reviews
- 585
- Age
- 5y ago
Trending
90-day click momentum
Magnetic Chess Set Portable Mini Travel Chess Board Set 17 * 17cm
- Price
- £6.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Mini Magnetic Chess Set Folding Portable Travel Chess Board- Traditional Strategy Chess Board Game for Kids/Children/Adults (17.8 x 17.2 cm)
- Price
- £6.38
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

17.5x17.5cm Travel Chess Set Magnetic Portable Chess Board for Adults Mini Chess Set for Compact Storage Foldable Magnetic Chess Board for Gifts Travel and Outings
- Price
- £6.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Travel Magnetic Chess Board Set - Portable Folding Chess Set for Ages 6 and Up - Durable ABS Plastic Magnetic Pieces Ideal for Kids and Adults for Travel and Family Fun
- Price
- £5.77
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago

Mini Magnetic Chess Set - Portable Folding Chess Board for Adults - Travel Chess Set with Storage Case
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 8mo ago
Newest
by launch date
Mini Magnetic Chess Set Folding Portable Travel Chess Board- Traditional Strategy Chess Board Game for Kids/Children/Adults (17.8 x 17.2 cm)
- Price
- £6.38
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Magnetic Chess Set Portable Mini Travel Chess Board Set 17 * 17cm
- Price
- £6.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

17.5x17.5cm Travel Chess Set Magnetic Portable Chess Board for Adults Mini Chess Set for Compact Storage Foldable Magnetic Chess Board for Gifts Travel and Outings
- Price
- £6.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Reochps Chess Game Set 13 cm Magnetic Foldable Chess Board Portable Set Travel Travel Mini Chess Magnetic Folding Chess for Children Adults Travel
- Price
- £4.54
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago

Mini Magnetic Chess Set Folding Magnetic Chess Board |17.8x17.2cm
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
24
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
32%
- Peradix22%
- Ajuny16%
- Jaques of London11%
- ZALAOR7%
- Snocyo7%
- GCNWW5%
Demand
Travel Chess search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Travel Chess search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel chess set51K/yr
- travel chess31K/yr
- travel chess set magnetic14K/yr
- mini chess set12K/yr
- magnetic travel chess set6K/yr
- portable chess set7K/yr
- mini chess4K/yr
- travel chess sets4K/yr
- pocket chess set5K/yr
- small chess set3K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Chess
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
The board is small
The figures are tiny
Not Very Strong Magnets
Really weak magnetised pieces
Magnets are weak
Not the best
just poor quality for the price
There are better similar products available
Very hard to close
not practical
Felt like it will break easily
within 3 months the hinge has broken so it is now in two pieces
Love
excellent set well made
Excellent product
Very very good quality set
Good price
Great value
Good value for money
the magnetic components work very well
Good magnet
Magnetic
Perfect size for travel
Its a perfect size
not too small
Exactly as described
Just what I wanted
As advertised
Return
1.1% Return rate 59% Fixable by listing
Small
The board is small
The figures are tiny
Not Very Strong Magnets
Really weak magnetised pieces
Magnets are weak
Not the best
just poor quality for the price
There are better similar products available
poor contrast
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Chess questions
Answered from the same tracked data.









