Travel Chess
Travel Chess shows low returns (1.1%), but a small market ($105K/yr) keeps it on the watch list.
Flapen Score
Is Travel Chess profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Travel Chess is a £105K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 55/100.
Travel Chess: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +21.9% over the last 90 days and 7.7% of searches end in a purchase.
£105K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 22 products
Top Travel Chess products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Peradix Chess Board Set Game -Travel Magnetic Chess Piece Set with Chess Folding/Portable Storage Board-Traditional Strategy Game for Kids/Children/Adults
- Price
- £10.63
- Rating
- 4.6/5
- Reviews
- 11,150
- Age
- 7y ago
Ajuny 7 Inch Magnetic Wooden Chess Set Folding Travel Board with Storage
- Price
- £16.36
- Rating
- 4.0/5
- Reviews
- 493
- Age
- 5y ago
Mini Magnetic Chess Set - Portable Folding Chess Board for Adults - Travel Chess Set with Storage Case
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 8mo ago
Snocyo Chess Set Magnetic Folding Travel Chess Board with Pieces for Kids and Adults Educational Board Games Gifts (Black/White)
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 820
- Age
- 5y ago
Jaques of London Magnetic Travel Chess Set | Folding Chess Board with Storage | Portable Chess Set with Magnetic Pieces | Since 1795
- Price
- £10.17
- Rating
- 4.7/5
- Reviews
- 585
- Age
- 5y ago
Trending
90-day click momentum
Magnetic Chess Set Portable Mini Travel Chess Board Set 17 * 17cm
- Price
- £6.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Mini Magnetic Chess Set Folding Portable Travel Chess Board- Traditional Strategy Chess Board Game for Kids/Children/Adults (17.8 x 17.2 cm)
- Price
- £6.38
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
17.5x17.5cm Travel Chess Set Magnetic Portable Chess Board for Adults Mini Chess Set for Compact Storage Foldable Magnetic Chess Board for Gifts Travel and Outings
- Price
- £6.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Travel Magnetic Chess Board Set - Portable Folding Chess Set for Ages 6 and Up - Durable ABS Plastic Magnetic Pieces Ideal for Kids and Adults for Travel and Family Fun
- Price
- £5.77
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago
Mini Magnetic Chess Set - Portable Folding Chess Board for Adults - Travel Chess Set with Storage Case
- Price
- £6.31
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 8mo ago
Newest
by launch dateMini Magnetic Chess Set Folding Portable Travel Chess Board- Traditional Strategy Chess Board Game for Kids/Children/Adults (17.8 x 17.2 cm)
- Price
- £6.38
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Magnetic Chess Set Portable Mini Travel Chess Board Set 17 * 17cm
- Price
- £6.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
17.5x17.5cm Travel Chess Set Magnetic Portable Chess Board for Adults Mini Chess Set for Compact Storage Foldable Magnetic Chess Board for Gifts Travel and Outings
- Price
- £6.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Reochps Chess Game Set 13 cm Magnetic Foldable Chess Board Portable Set Travel Travel Mini Chess Magnetic Folding Chess for Children Adults Travel
- Price
- £4.54
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
Mini Magnetic Chess Set Folding Magnetic Chess Board |17.8x17.2cm
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 rising
Sellers
24
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
32%
- Peradix22%
- Ajuny16%
- Jaques of London11%
- ZALAOR7%
- Snocyo7%
- GCNWW5%
Travel Chess demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.3×
Top Travel Chess search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- travel chess set51K/yr
- travel chess31K/yr
- travel chess set magnetic14K/yr
- mini chess set12K/yr
- magnetic travel chess set6K/yr
- portable chess set7K/yr
- mini chess4K/yr
- travel chess sets4K/yr
- pocket chess set5K/yr
- small chess set3K/yr
What reviews say buyers love and hate about Travel Chess
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“excellent set well made”
“Good price”
“the magnetic components work very well”
“Perfect size for travel”
“Exactly as described”
What buyers complain about
73% of reviews“Small”
“Not Very Strong Magnets”
“Not the best”
“Very hard to close”
“Felt like it will break easily”
Travel Chess return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Travel Chess questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
