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Travel Backgammon

Travel Backgammon shows a sweet-spot price point ($20.91 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look
Market size 15Growth 75Conversion 62Competition 60Returns 80Price range 71Avg price 90Brand share 76Review moat 89Quality gap 50
This niche Category average

Is Travel Backgammon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Travel Backgammon is a £62K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 62/100.

Travel Backgammon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +60.1% over the last 90 days and 5.4% of searches end in a purchase.

£62K

revenue / yr

Units sold / yr3K
Search volume / yr+60.1%54K
Conversion rate5.4%
Avg price£20.91

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers20 · 28
Top-5 product click share49%
Open market41%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement79%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews224

Top Travel Backgammon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

28

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

35%

  • SGZIOO17%
  • Lingle14%
  • TourKing13%
  • Jaques of London9%
  • Yellow Mountain Imports7%
  • Pengrity6%

Travel Backgammon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume54KCVR5.4%Products28Brands20Top 5 Brands59%OOS Rate10.9%Rating4.5★Reviews224Avg BSR#292
2K1KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.1×

Top Travel Backgammon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • travel backgammon set23K/yr
  • backgammon travel set14K/yr
  • travel backgammon18K/yr

What reviews say buyers love and hate about Travel Backgammon

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall30%

Great quality, luxurious set

Portability13%

Nice set, practical and portable

Value For Money7%

Good value

Ease Of Use7%

comfortable to handle

Size-Overall5%

good sizes as well

What buyers complain about

39% of reviews
Quality-Overall7%

Its not tournament quality

Advertised Vs Actual Product6%

Claims it's leather but it is not!

Magnetic Strength/Adsorption4%

The magnets are not strong enough

Design-Overall3%

which obviously hasnt been designed of a piece with the rest of it

Size-Overall3%

Its larger

Travel Backgammon return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Quality-Overall
15%
3Defective Material/Parts
8%
4Color
4%
5Weight Heavy
4%

Common Travel Backgammon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Travel Backgammon 62/100 on Amazon United Kingdom — Worth a look. The niche generates £62K/yr across 28 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +60.1% over the last 90 days.
Search demand for Travel Backgammon on Amazon United Kingdom peaks in Jul–Aug–Dec, where the busiest month runs 2.1× the quietest.