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Travel Backgammon

Maybe

Products sell for $20.91 on average, inside the sweet spot. But shoppers spend only $62K a year here, so Travel Backgammon is a Maybe.

Flapen Score
62
62 / 100
Top 6% of 1,773 Toys & Games niches · +18 vs the category median of 44
Market size
£62K/yr54K searches / yr
90-day growth
+60.1%search demand this quarter
Competition
49%top-5 click share · 20 brands · 28 sellers

Flapen Score

Travel Backgammon against its category

The dotted line is the Toys & Games average. Past it, Travel Backgammon is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Backgammon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Backgammon 54K times last year and spent an estimated £62K. The top 5 brands take 59% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+60.1%
Conversion, latest week
5.4%
Market size, estimated
£62Ka year
Peak month
August2.1× the quietest month
Top search term
travel backgammon set23K searches a year

02 · Price

A sale here is worth £20.91.

Listings sell for £20.91 on average, from £6.84 to £34.97. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £20.91 that is £0 to £2K a year per listing.

Average price
£20.91inside the $15 to $100 sweet spot
Price range
£6.84–£34.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #292 within Games & Accessories. It carries 224 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
10.9%
Average rank
#292in Games & Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
224per listing
Listings tracked
28

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Travel Backgammon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

28

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

35%

  • SGZIOO17%
  • Lingle14%
  • TourKing13%
  • Jaques of London9%
  • Yellow Mountain Imports7%
  • Pengrity6%

Demand

Travel Backgammon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Travel Backgammon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel backgammon set23K/yr
  • backgammon travel set14K/yr
  • travel backgammon18K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Backgammon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall7%+1.15

Its not tournament quality

Quality not good

Advertised Vs Actual Product6%−0.09

Claims it's leather but it is not!

Magnetic Strength/Adsorption4%−0.04

The magnets are not strong enough

Due to this being a fabric game board it isn't magnetic like some other travel sets

Design-Overall3%

which obviously hasnt been designed of a piece with the rest of it

Size-Overall3%+0.20

Its larger

rolls up small

Love

Quality-Overall30%+1.15

Great quality, luxurious set

It is of reasonable quality

Excellent quality

Portability13%−0.02

Nice set, practical and portable

Well made, portable, recommended

portability

Value For Money7%+0.35

Good value

Value: Great for multiple games in one compact set

Good value for money

Ease Of Use7%+0.74

comfortable to handle

Easy to use

easy to handle

Size-Overall5%+0.20

good sizes as well

Ideal travel set full size pieces

good travel size

Return

1.7% Return rate 57% Fixable by listing

Size-Overall43%█▆▅▆▆▆

Its larger

rolls up small

Quality-Overall15%▁▅▂▃█▅

Its not tournament quality

Quality not good

Defective Material/Parts8%▁▄▆█▄▆
Color4%▁▁█▁▁▃
Weight Heavy4%▁▆▁▆█▃

FAQ

Common Travel Backgammon questions

Answered from the same tracked data.