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Transformers Studio Series 86

Fail

The top 5 brands take 100% of clicks, so Transformers Studio Series 86 is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£69K/yr201K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
34%top-5 click share · 3 brands · 221 sellers

Flapen Score

Transformers Studio Series 86 against its category

The dotted line is the Toys & Games average. Past it, Transformers Studio Series 86 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Transformers Studio Series 86 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Transformers Studio Series 86 201K times last year and spent an estimated £69K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
1.0%
Market size, estimated
£69Ka year
Top search term
transformers studio series 86130K searches a year

02 · Price

A sale here is worth £34.40.

Listings sell for £34.40 on average, from £7.76 to £128.55. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £34.40 that is £0 to £3K a year per listing.

Average price
£34.40inside the $15 to $100 sweet spot
Price range
£7.76–£128.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #1,818 within Play Figures. It carries 385 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
82%
Out of stock, average day
7.3%
Average rank
#1,818in Play Figures
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
385per listing
Listings tracked
51

04 · Newcomers

Amazon counts 6 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
6Amazon's first-year sales bar
Average brand age
30 months

Products

Top Transformers Studio Series 86 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

221

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 77%

Open market

0%

  • Transformers92%
  • Hasbro6%
  • YOLOPARK2%

Demand

Transformers Studio Series 86 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Transformers Studio Series 86 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • transformers studio series 86130K/yr
  • studio series 8633K/yr
  • studio series17K/yr
  • transformers 867K/yr
  • transformers studio series megatron6K/yr
  • transformers one studio series4K/yr
  • transformers studio series 86 optimus prime4K/yr

Reviews and returns

What reviews say buyers love and hate about Transformers Studio Series 86

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.03

so he's definitely overpriced at full retail

these things are way too expensive

I felt it was woth the price

Size-Overall14%−0.04

Bigger than mech tech version and more detailed

Small in size

This is tiny definitely wouldn't of bought if would of known

Color10%−0.04

for me the colour looks different than the picture shown

It's not blue its purple

Strength8%−0.02

Some parts delicate

however she doesn't hold together great

Looks flimsy,

Assembly/Installation5%−0.05

Hasbro or amazon need to get their stuff together because this is unacceptable

Love

Quality-Overall24%+2.37

Quality product, arrived swiftly and the toys was in great condition

Good quality

He's well made

Value For Money15%−0.03

Good Value

Great Value

Worth it

Design-Overall9%+0.19

Cool design

Fun and unique design

Solid build

Fun/Entertainment Experience8%+0.72

which I found fun

Great toy

it's been his favourite toy since it arrived 3 weeks ago

Advertised Vs Actual Product6%

As described

And thats exactly what this set delivers

is exactly as described

Return

1.9% Return rate 25% Fixable by listing

Defective Material/Parts19%▁▅▅▄▅█

Some parts delicate

Size-Overall16%▁█▄▄█▃

Bigger than mech tech version and more detailed

Small in size

This is tiny definitely wouldn't of bought if would of known

Gifting Purpose14%█▄▃▃▁▆

not when my gift is spoiled in such a way

Quality-Overall12%▁▂█▂▇▅
Value For Money7%█▄▅▄▄▁

so he's definitely overpriced at full retail

these things are way too expensive

I felt it was woth the price

FAQ

Common Transformers Studio Series 86 questions

Answered from the same tracked data.