Transformers Rise of the Beasts
FailThe top 5 brands take 100% of clicks, so Transformers Rise of the Beasts is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £12K/yr42K searches / yr
- 90-day growth
- -22.7%search demand this quarter
- Competition
- 33%top-5 click share · 5 brands · 168 sellers
Flapen Score
Transformers Rise of the Beasts against its category
The dotted line is the Toys & Games average. Past it, Transformers Rise of the Beasts is stronger. Inside it, weaker.
Market
The Transformers Rise of the Beasts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Transformers Rise of the Beasts 42K times last year and spent an estimated £12K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -22.7%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £12Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- transformers rise of the beasts11K searches a year
02 · Price
A sale here is worth £24.32.
Listings sell for £24.32 on average, from £6.02 to £214.90. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £24.32 that is £0 to £2K a year per listing.
- Average price
- £24.32inside the $15 to $100 sweet spot
- Price range
- £6.02–£214.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #2,315 within Play Figures. It carries 716 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 86%
- Out of stock, average day
- 5.0%
- Average rank
- #2,315in Play Figures
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 716per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Transformers Rise of the Beasts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Transformers Studio Series Leader Rise of the Beasts 106 Optimus Primal 8.5 Action Figure
- Price
- £31.56
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 3y ago
YOLOPARK Scourge Transformer Toys Transformers Rise of The Beasts Action Figure Highly Articulated 8.66 Inch No Converting Model Kit Great Collection Birthday Gifts for Men Women (Scourge)
- Price
- £32.10
- Rating
- 4.4/5
- Reviews
- 1,676
- Age
- 2y ago
Transformers Studio Series Deluxe 97 Transformers: Rise of the Beasts Airazor 11 CM Action Figure
- Price
- £19.12
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 3y ago
Transformers Studio Series Leader Class Rise of the Beasts 118 Apelinq Action Figure
- Price
- £24.40
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 1y ago
Transformers Smash Changers Optimus Primal Action Figure Changes from Robot Toy to Gorilla Toy Ages 6+
- Price
- £22.18
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 8mo ago
Trending
90-day click momentum
Transformers Studio Series MTMTE Collection: The Movie 7 Inch Action Figure Voyager Class - Scourge
- Price
- £31.87
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
Transformers Smash Changers Optimus Primal Action Figure Changes from Robot Toy to Gorilla Toy Ages 6+
- Price
- £22.18
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 8mo ago
Transformers CYBERWORLD Optimus Primal Cyber Changers 10-cm Action Figure Quick Change to Truck Mode Robot Toys for Boys and Girls Aged 6 and Up
- Price
- £8.18
- Rating
- 5.0/5
- Reviews
- 25
- Age
- 6mo ago
Transformers Toys Studio Series Voyager Class Rise of the Beasts 102 Optimus Prime 6.5-inch Converting Action Figure 8+
- Price
- £59.00
- Rating
- 4.7/5
- Reviews
- 578
- Age
- 1y ago
TRANSFORMERS: Rise of the Beasts Film Beast Alliance Beast Weaponizers 2-Pack Optimus Primal Toy 6 and Up 12.5 cm
- Price
- £9.37
- Rating
- 4.2/5
- Reviews
- 3,639
- Age
- 3y ago
Newest
by launch dateTransformers CYBERWORLD Optimus Primal Cyber Changers 10-cm Action Figure Quick Change to Truck Mode Robot Toys for Boys and Girls Aged 6 and Up
- Price
- £8.18
- Rating
- 5.0/5
- Reviews
- 25
- Age
- 6mo ago
Transformers Studio Series MTMTE Collection: The Movie 7 Inch Action Figure Voyager Class - Scourge
- Price
- £31.87
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
Transformers Smash Changers Optimus Primal Action Figure Changes from Robot Toy to Gorilla Toy Ages 6+
- Price
- £22.18
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 8mo ago
YOLOPARK Mirage Transformer Figures AMK PRO Series Transformers:Rise of The Beasts Action Figure Highly Articulated 6.3 Inch Model Kit for Ages 15 and Up No Converting
- Price
- £57.05
- Rating
- 4.7/5
- Reviews
- 137
- Age
- 1y ago
Transformers Studio Series Leader Class Rise of the Beasts 118 Apelinq Action Figure
- Price
- £24.40
- Rating
- 4.8/5
- Reviews
- 37
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
5 falling
Sellers
168
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
33%
Top 20: 78%
Open market
0%
- Transformers79%
- YOLOPARK10%
- BLOKEES6%
- Hasbro3%
- threezero store1%
- Open — no brand owns it (0%)
Demand
Transformers Rise of the Beasts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Transformers Rise of the Beasts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- transformers rise of the beasts11K/yr
- transformers rise of the beasts toys7K/yr
- optimus primal4K/yr
- transformers scourge3K/yr
- transformers mirage4K/yr
- mirage transformer toy3K/yr
- transformers toys rise of the beasts3K/yr
- scourge transformers1K/yr
- transformers optimus primal2K/yr
- rise of the beasts2K/yr
Reviews and returns
What reviews say buyers love and hate about Transformers Rise of the Beasts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Tiny not worth the money just go to B&M
Quite small and I was underwhelmed
Instructions poor
thats the design
Very poorly made
Love
it's really good quality for targeted demographic children will definitely enjoy this figure
Good quality
Quality toy
Ideal gift
Great gift
Birthday gift
thought it great value for money
Good value
I suppose ok for the price
Well constructed toy
its also a good size for a studio series figure
Return
1.7% Return rate 37% Fixable by listing
Very small
Tiny not worth the money just go to B&M
Quite small and I was underwhelmed
Very poorly made
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Transformers Rise of the Beasts questions
Answered from the same tracked data.