Transformers One
FailThe top 5 brands take 100% of clicks, so Transformers One is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £7K/yr102K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 48%top-5 click share · 4 brands · 145 sellers
Flapen Score
Transformers One against its category
The dotted line is the Toys & Games average. Past it, Transformers One is stronger. Inside it, weaker.
Market
The Transformers One market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Transformers One 102K times last year and spent an estimated £7K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £7Ka year
- Peak month
- December6.2× the quietest month
- Top search term
- transformers one87K searches a year
02 · Price
A sale here is worth £16.91.
Listings sell for £16.91 on average, from £5.51 to £39.12. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £16.91 that is £0 to £2K a year per listing.
- Average price
- £16.91inside the $15 to $100 sweet spot
- Price range
- £5.51–£39.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,191 within Play Figures. It carries 393 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 86%
- Out of stock, average day
- 4.9%
- Average rank
- #1,191in Play Figures
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 393per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Transformers One products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Transformers Studio Series Deluxe Class One Elita-1 Action Figure
- Price
- £18.98
- Rating
- 4.3/5
- Reviews
- 248
- Age
- 1y ago

Transformers One Studio Series Deluxe Class Airachnid Action Figure
- Price
- £19.18
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 10mo ago

Transformers One Prime Changer Optimus Prime (Orion Pax) 12.7-cm Converting Action Figure Collectible Robot Car Toy for 6+ Year Old Boys and Girls
- Price
- £12.64
- Rating
- 4.1/5
- Reviews
- 431
- Age
- 2y ago

Transformers Studio Series Deluxe Class One Starscream Action Figure
- Price
- £18.05
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 1y ago

Transformers Studio Series Voyager Class One Sentinel Prime Action Figure
- Price
- £27.28
- Rating
- 4.8/5
- Reviews
- 544
- Age
- 1y ago
Trending
90-day click momentum
Transformers Studio Series ONE Thundercracker Deluxe Class 13-cm Converting Action Figure Robot Toys for Ages 8+
- Price
- £22.09
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 3mo ago

Transformers Optimus Prime Mens Multicoloured X-Large Onesie
- Price
- £20.03
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Transformers Optimus Prime Mens Multicoloured Small Onesie
- Price
- £15.71
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Transformers Optimus Prime Mens Multicoloured XX-Large Onesie
- Price
- £19.67
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Transformers Sweatshirt And Jogger | Boys Sweatshirt And Joggers | Optimus Prime Co Ord | Boys Joggers Co Ords | Blue 5-6 Years
- Price
- £14.83
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago
Newest
by launch date
Transformers Studio Series ONE Thundercracker Deluxe Class 13-cm Converting Action Figure Robot Toys for Ages 8+
- Price
- £22.09
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 3mo ago

BLOKEES Transformers Classic Class 20 Megatronus
- Price
- £23.15
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 8mo ago

Transformers One Studio Series Deluxe Class Airachnid Action Figure
- Price
- £19.18
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 10mo ago

Transformers One Studio Series Voyager Class Alpha Trion Action Figure
- Price
- £27.08
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 10mo ago

Transformers CYBERWORLD Cyber Changers Elita-1 Action Figure
- Price
- £5.61
- Rating
- 4.2/5
- Reviews
- 1,094
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
145
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
0%
- Transformers89%
- Hasbro7%
- YOLOPARK2%
- BLOKEES2%
- Open — no brand owns it (0%)
Demand
Transformers One search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Transformers One search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- transformers one87K/yr
- transformers one toys12K/yr
- transformers 12K/yr
- transformer one1K/yr
Reviews and returns
What reviews say buyers love and hate about Transformers One
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
These transformers are a lot smaller than I thought they would be and look quite cheap and plastic
Expected it to be bigger
Not worth the money
Price wise, I think they are asking too much
however she doesn't hold together great
Looks flimsy,
Feels slightly fragile
Not the best quality
Absolute rubbish
for me the colour looks different than the picture shown
Love
Great toy
which I found fun
This is a really fun toy
its good quality
They are still in one piece so far so quality is good
Very good very well made
Cool design
Fantastic engineering packed in a deluxe sized figure
Fun and unique design
Present
Present for grandson
Easy to transform
grandson thrilled with it managed the transition very easily
not too complicated to transform
Return
1.9% Return rate 51% Fixable by listing
Very small
These transformers are a lot smaller than I thought they would be and look quite cheap and plastic
Expected it to be bigger
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Transformers One questions
Answered from the same tracked data.









