Transformers One
FailThe top 5 brands take 100% of clicks, so Transformers One is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £7K/yr102K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 48%top-5 click share · 4 brands · 145 sellers
Flapen Score
Transformers One against its category
The dotted line is the Toys & Games average. Past it, Transformers One is stronger. Inside it, weaker.
Market
The Transformers One market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Transformers One 102K times last year and spent an estimated £7K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £7Ka year
- Peak month
- December6.2× the quietest month
- Top search term
- transformers one87K searches a year
02 · Price
A sale here is worth £16.91.
Listings sell for £16.91 on average, from £5.51 to £39.12. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £16.91 that is £0 to £2K a year per listing.
- Average price
- £16.91inside the $15 to $100 sweet spot
- Price range
- £5.51–£39.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,191 within Play Figures. It carries 393 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 86%
- Out of stock, average day
- 4.9%
- Average rank
- #1,191in Play Figures
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 393per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Transformers One products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Transformers Studio Series Deluxe Class One Elita-1 Action Figure
- Price
- £18.98
- Rating
- 4.3/5
- Reviews
- 248
- Age
- 1y ago

Transformers One Studio Series Deluxe Class Airachnid Action Figure
- Price
- £19.18
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 10mo ago

Transformers One Prime Changer Optimus Prime (Orion Pax) 12.7-cm Converting Action Figure Collectible Robot Car Toy for 6+ Year Old Boys and Girls
- Price
- £12.64
- Rating
- 4.1/5
- Reviews
- 431
- Age
- 2y ago

Transformers Studio Series Deluxe Class One Starscream Action Figure
- Price
- £18.05
- Rating
- 4.5/5
- Reviews
- 368
- Age
- 1y ago

Transformers Studio Series Voyager Class One Sentinel Prime Action Figure
- Price
- £27.28
- Rating
- 4.8/5
- Reviews
- 544
- Age
- 1y ago
Trending
estimated 90-day click momentum
Transformers Studio Series ONE Thundercracker Deluxe Class 13-cm Converting Action Figure Robot Toys for Ages 8+
- Price
- £22.09
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 3mo ago

Transformers Optimus Prime Mens Multicoloured X-Large Onesie
- Price
- £20.03
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Transformers Optimus Prime Mens Multicoloured Small Onesie
- Price
- £15.71
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Transformers Optimus Prime Mens Multicoloured XX-Large Onesie
- Price
- £19.67
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Transformers Sweatshirt And Jogger | Boys Sweatshirt And Joggers | Optimus Prime Co Ord | Boys Joggers Co Ords | Blue 5-6 Years
- Price
- £14.83
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 1y ago
Newest
by launch date
Transformers Studio Series ONE Thundercracker Deluxe Class 13-cm Converting Action Figure Robot Toys for Ages 8+
- Price
- £22.09
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 3mo ago

BLOKEES Transformers Classic Class 20 Megatronus
- Price
- £23.15
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 8mo ago

Transformers One Studio Series Deluxe Class Airachnid Action Figure
- Price
- £19.18
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 10mo ago

Transformers One Studio Series Voyager Class Alpha Trion Action Figure
- Price
- £27.08
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 10mo ago

Transformers CYBERWORLD Cyber Changers Elita-1 Action Figure
- Price
- £5.61
- Rating
- 4.2/5
- Reviews
- 1,094
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
145
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 94%
Open market
0%
- Transformers89%
- Hasbro7%
- YOLOPARK2%
- BLOKEES2%
- Open — no brand owns it (0%)
Demand
Transformers One search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Transformers One search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- transformers one87K/yr
- transformers one toys12K/yr
- transformers 12K/yr
- transformer one1K/yr
Reviews and returns
What reviews say buyers love and hate about Transformers One
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Transformers One questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









