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Transformers Legacy

Fail

The top 5 brands take 100% of clicks, so Transformers Legacy is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£11K/yr128K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
39%top-5 click share · 2 brands · 152 sellers

Flapen Score

Transformers Legacy against its category

The dotted line is the Toys & Games average. Past it, Transformers Legacy is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Transformers Legacy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Transformers Legacy 128K times last year and spent an estimated £11K. All 2 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
0.3%
Market size, estimated
£11Ka year
Peak month
January2.0× the quietest month
Top search term
transformers legacy89K searches a year

02 · Price

A sale here is worth £26.87.

Listings sell for £26.87 on average, from £4.95 to £141.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £26.87 that is £0 to £3K a year per listing.

Average price
£26.87inside the $15 to $100 sweet spot
Price range
£4.95–£141.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,758 within Play Figures. It carries 466 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
94%
Out of stock, average day
2.9%
Average rank
#1,758in Play Figures
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
466per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Transformers Legacy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£440£881£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

152

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 83%

Open market

0%

  • Transformers93%
  • Hasbro7%
  • Open — no brand owns it (0%)

Demand

Transformers Legacy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Transformers Legacy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • transformers legacy89K/yr
  • transformers generations15K/yr
  • transformers armada7K/yr
  • transformers legacy united10K/yr
  • transformers legacy evolution7K/yr

Reviews and returns

What reviews say buyers love and hate about Transformers Legacy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.07

accessory barely fits

a little loose

for me it is a little to tight in places I fear it might end up breaking

Ease Of Use17%+0.52

it's not super-easy

He can be tricky

Grip6%−0.04

hands keep falling off

Quality-Overall6%−0.02

The quality of plastic is bad

honestly the quality is 1 -1 with poundshop quality

Strength6%−0.04

feels flimsy like a toy that meant to be £12

Love

Quality-Overall24%−0.02

Well made and solid

Bot good

Excellent quality

Value For Money19%+1.72

Amazing value for money

So money well spent

Great price very happy

Collectibles9%+0.69

his collection just keeps growing

Definitely recommend for you collection

Great for transformers collector

Design-Overall7%−0.03

Easy transformation into a sleek jet mode

Its well built

Lots of nice molded detail

Advertised Vs Actual Product7%+0.54

Much nicer than I was expecting

came as described

Return

1.1% Return rate 16% Fixable by listing

Defective Material/Parts22%█▅▁▂▄▁
Quality-Overall19%▁▁▆▆▄█

The quality of plastic is bad

honestly the quality is 1 -1 with poundshop quality

Size-Overall11%▁▁▁█▁▁

accessory barely fits

a little loose

for me it is a little to tight in places I fear it might end up breaking

Functionality-Overall9%▁▁█▁▁▁

jet mode looks stupid

Value For Money7%▁█▁▃▁▁

It may seem a bit pricey for the size

FAQ

Common Transformers Legacy questions

Answered from the same tracked data.