transformers legacy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£26.87avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great465.71avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Price range
Good£4.95–£141.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£11K£11K/yr · 128K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, transformers legacy is a £11K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
transformers legacy market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £13K–£20K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,758
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 23%
- Out of stock
- 2.9%
- Avg brand age
- 22 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
2 falling
Sellers
152
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
39%
Top 20: 83%
Open market
0%
- Transformers93%
- Hasbro7%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -20.1% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×
Top transformers legacy search terms
- transformers legacy89K/yr
- transformers generations15K/yr
- transformers armada7K/yr
- transformers legacy united10K/yr
- transformers legacy evolution7K/yr
Top transformers legacy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Transformers Toys Legacy Evolution Commander Armada Universe Optimus Prime Toy 19 cm Action Figure For Boys And Girls Aged 8 And Up
Transformers£79.074.7★735 rev
Transformers Legacy Evolution Leader Armada Universe Galvatron 7 Action Figure
Transformers£30.114.7★184 rev
Transformers Legacy Deluxe Class Armada Universe Wheeljack Action Figure
Transformers£14.094.7★289 rev
Transformers Legacy United Voyager Comic Universe Tarn 7 Action Figure
Transformers£18.034.7★470 rev
Transformers Legacy United Voyager Class Cybertron Universe Starscream Action Figure
Transformers£20.864.6★2,029 rev
Newest
by launch dateTransformers Toys Legacy Evolution Commander Armada Universe Optimus Prime Toy 19 cm Action Figure For Boys And Girls Aged 8 And Up
Transformers£79.07735 rev
TRANSFORMERS Legacy Evolution Deluxe Breakdown 5.5 Action Figure F7187 8+years
Transformers£20.18474 rev
Transformers Age of the Primes Sideways Voyager Class 14.5-cm Converting Action Figure with 2 Mini-Con Figures Robot Toys for Ages 8+
Transformers£29.1853 rev
Transformers Age of the Primes Leader Class Maximal Big Convoy Action Figure
Transformers£43.25119 rev
Transformers Legacy Evolution Leader Class Nova Prime 7 Action Figure For Boys And Girls Ages 8 And Up
Transformers£40.61725 rev
Trending
90-day click momentumTransformers Toys Legacy Evolution Commander Armada Universe Optimus Prime Toy 19 cm Action Figure For Boys And Girls Aged 8 And Up
Transformers£79.074.7★
Transformers Age of the Primes Leader Class Maximal Big Convoy Action Figure
Transformers£43.254.7★
TRANSFORMERS Legacy Evolution Deluxe Breakdown 5.5 Action Figure F7187 8+years
Transformers£20.184.6★
Transformers Age of the Primes Sideways Voyager Class 14.5-cm Converting Action Figure with 2 Mini-Con Figures Robot Toys for Ages 8+
Transformers£29.184.5★
Transformers Age of the Primes Voyager Class Autobot Red Alert Action Figure
Transformers£22.194.7★
What buyers say about transformers legacy
What buyers praise and complain about, mined from review topics.What buyers love
“Well made and solid”
“Amazing value for money”
“his collection just keeps growing”
“Easy transformation into a sleek jet mode”
“Much nicer than I was expecting”
“Grandson's gift”
“that's part of the fun for my 10-year old son”
“Amazing figure and great movement”
“I'm also very glad the arms aren't done in transparent plastic which iykyk”
“its extremely easy to pose into a fight stance or anything really”
What buyers complain about
“accessory barely fits”
“it's not super-easy”
“hands keep falling off”
“The quality of plastic is bad”
“feels flimsy like a toy that meant to be £12”
“for me it is a little to tight in places I fear it might end up breaking”
“the visible odd coloured head in view”
“jet mode looks stupid”
“jet mode looks stupid”
“It may seem a bit pricey for the size”
Top return reasons
Common questions
- Is transformers legacy profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 35 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (38/100).
- How competitive is the transformers legacy niche?
- 2 brands and 152 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in transformers legacy?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Grip. The return rate is 1.1%.
- When does demand for transformers legacy peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the transformers legacy niche?
- Listings span £4.95–£141.31; the average listing price is £26.87 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.