Transformers Legacy
FailThe top 5 brands take 100% of clicks, so Transformers Legacy is a Fail.
- Flapen Score
- 38 / 100Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 4438
- Market size
- £11K/yr128K searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 39%top-5 click share · 2 brands · 152 sellers
Flapen Score
Transformers Legacy against its category
The dotted line is the Toys & Games average. Past it, Transformers Legacy is stronger. Inside it, weaker.
Market
The Transformers Legacy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Transformers Legacy 128K times last year and spent an estimated £11K. All 2 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £11Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- transformers legacy89K searches a year
02 · Price
A sale here is worth £26.87.
Listings sell for £26.87 on average, from £4.95 to £141.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £26.87 that is £0 to £3K a year per listing.
- Average price
- £26.87inside the $15 to $100 sweet spot
- Price range
- £4.95–£141.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,758 within Play Figures. It carries 466 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 94%
- Out of stock, average day
- 2.9%
- Average rank
- #1,758in Play Figures
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 466per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Transformers Legacy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Transformers Toys Legacy Evolution Commander Armada Universe Optimus Prime Toy 19 cm Action Figure For Boys And Girls Aged 8 And Up
- Price
- £79.07
- Rating
- 4.7/5
- Reviews
- 735
- Age
- 4mo ago

Transformers Legacy Evolution Leader Armada Universe Galvatron 7 Action Figure
- Price
- £30.11
- Rating
- 4.7/5
- Reviews
- 184
- Age
- 2y ago

Transformers Legacy Deluxe Class Armada Universe Wheeljack Action Figure
- Price
- £14.09
- Rating
- 4.7/5
- Reviews
- 289
- Age
- 1y ago

Transformers Legacy United Voyager Comic Universe Tarn 7 Action Figure
- Price
- £18.03
- Rating
- 4.7/5
- Reviews
- 470
- Age
- 1y ago

Transformers Legacy United Voyager Class Cybertron Universe Starscream Action Figure
- Price
- £20.86
- Rating
- 4.6/5
- Reviews
- 2,029
- Age
- 2y ago
Trending
estimated 90-day click momentum
Transformers Toys Legacy Evolution Commander Armada Universe Optimus Prime Toy 19 cm Action Figure For Boys And Girls Aged 8 And Up
- Price
- £79.07
- Rating
- 4.7/5
- Reviews
- 735
- Age
- 4mo ago

Transformers Age of the Primes Leader Class Maximal Big Convoy Action Figure
- Price
- £43.25
- Rating
- 4.7/5
- Reviews
- 119
- Age
- 9mo ago

TRANSFORMERS Legacy Evolution Deluxe Breakdown 5.5 Action Figure F7187 8+years
- Price
- £20.18
- Rating
- 4.6/5
- Reviews
- 474
- Age
- 7mo ago

Transformers Age of the Primes Sideways Voyager Class 14.5-cm Converting Action Figure with 2 Mini-Con Figures Robot Toys for Ages 8+
- Price
- £29.18
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 7mo ago

Transformers Age of the Primes Voyager Class Autobot Red Alert Action Figure
- Price
- £22.19
- Rating
- 4.7/5
- Reviews
- 154
- Age
- 1y ago
Newest
by launch date
Transformers Toys Legacy Evolution Commander Armada Universe Optimus Prime Toy 19 cm Action Figure For Boys And Girls Aged 8 And Up
- Price
- £79.07
- Rating
- 4.7/5
- Reviews
- 735
- Age
- 4mo ago

TRANSFORMERS Legacy Evolution Deluxe Breakdown 5.5 Action Figure F7187 8+years
- Price
- £20.18
- Rating
- 4.6/5
- Reviews
- 474
- Age
- 7mo ago

Transformers Age of the Primes Sideways Voyager Class 14.5-cm Converting Action Figure with 2 Mini-Con Figures Robot Toys for Ages 8+
- Price
- £29.18
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 7mo ago

Transformers Age of the Primes Leader Class Maximal Big Convoy Action Figure
- Price
- £43.25
- Rating
- 4.7/5
- Reviews
- 119
- Age
- 9mo ago

Transformers Legacy Evolution Leader Class Nova Prime 7 Action Figure For Boys And Girls Ages 8 And Up
- Price
- £40.61
- Rating
- 4.8/5
- Reviews
- 725
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
2 falling
Sellers
152
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
39%
Top 20: 83%
Open market
0%
- Transformers93%
- Hasbro7%
- Open — no brand owns it (0%)
Demand
Transformers Legacy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Transformers Legacy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- transformers legacy89K/yr
- transformers generations15K/yr
- transformers armada7K/yr
- transformers legacy united10K/yr
- transformers legacy evolution7K/yr
Reviews and returns
What reviews say buyers love and hate about Transformers Legacy
We read the reviews and the return reasons for every product selling here.
“accessory barely fits”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Transformers Legacy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









