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Transformers Legacy

Fail

The top 5 brands take 100% of clicks, so Transformers Legacy is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£11K/yr128K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
39%top-5 click share · 2 brands · 152 sellers

Flapen Score

Transformers Legacy against its category

The dotted line is the Toys & Games average. Past it, Transformers Legacy is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Transformers Legacy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Transformers Legacy 128K times last year and spent an estimated £11K. All 2 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
0.3%
Market size, estimated
£11Ka year
Peak month
January2.0× the quietest month
Top search term
transformers legacy89K searches a year

02 · Price

A sale here is worth £26.87.

Listings sell for £26.87 on average, from £4.95 to £141.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £26.87 that is £0 to £3K a year per listing.

Average price
£26.87inside the $15 to $100 sweet spot
Price range
£4.95–£141.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,758 within Play Figures. It carries 466 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
94%
Out of stock, average day
2.9%
Average rank
#1,758in Play Figures
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
466per listing
Listings tracked
35

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Transformers Legacy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£440£881£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

152

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 83%

Open market

0%

  • Transformers93%
  • Hasbro7%
  • Open — no brand owns it (0%)

Demand

Transformers Legacy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Transformers Legacy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • transformers legacy89K/yr
  • transformers generations15K/yr
  • transformers armada7K/yr
  • transformers legacy united10K/yr
  • transformers legacy evolution7K/yr

Reviews and returns

What reviews say buyers love and hate about Transformers Legacy

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.1%of orders come back
“accessory barely fits”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Transformers Legacy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data