Tractor
MaybeThe top 5 brands take only 38% of clicks. But buyers convert on only 3.0% of searches, so Tractor is a Maybe.
- Flapen Score
- 63 / 100Top 5% of 1,773 Toys & Games niches · +19 vs the category median of 4463
- Market size
- £203K/yr484K searches / yr
- 90-day growth
- +15.8%search demand this quarter
- Competition
- 33%top-5 click share · 33 brands · 114 sellers
Flapen Score
Tractor against its category
The dotted line is the Toys & Games average. Past it, Tractor is stronger. Inside it, weaker.
Market
The Tractor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tractor 484K times last year and spent an estimated £203K. The top 5 brands take 38% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.
- Searches, last 12 months
- 484K
- Growth, 90 days vs prior 90
- +15.8%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £203Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- tractor127K searches a year
02 · Price
A sale here is worth £14.00.
Listings sell for £14.00 on average, from £3.06 to £33.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £14.00 that is £1K to £4K a year per listing.
- Average price
- £14.00under the $15 to $100 sweet spot
- Price range
- £3.06–£33.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #111 within Play Figures. It carries 1,215 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #111in Play Figures
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,215per listing
- Listings tracked
- 47
04 · Newcomers
4 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Tractor products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Magic Toy Shop 3 Piece Farm Tractor & Trailer Toy Set - Durable Plastic Vehicle Playset for Kids Imaginative Farming Play - Great for Indoor & Outdoor Farmyard Fun for Boys & Girls
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 3y ago

SIKU 1:87 SCALE CLAAS AXION 950 TRACTOR
- Price
- £3.25
- Rating
- 4.4/5
- Reviews
- 1,169
- Age
- 10y ago

John Deere Build A Johnny Tractor 16 Piece Building Farm Toy Car Tractor Toy With Motorised Drill For 18 Months 2 3 and 4 Years Old Boys and Girls
- Price
- £16.64
- Rating
- 4.8/5
- Reviews
- 12,116
- Age
- 9y ago

Orchard Toys Tractor Tractor First Matching Game for Toddlers 2+ Bright Farmyard Cards with Ducks Cows Pigs and Sheep Encourages Colour Recognition Matching Skills and Turn-Taking
- Price
- £7.28
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 6mo ago

VYKOBLO 5 Pack Diecast Farm Tractor Toys - Mini Farm Vehicle Set with Harvester and Trucks - Alloy with Plastic Parts Tractors - Christmas Birthday Gifts & Party Favors (Light Green)
- Price
- £10.87
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Gralal Toddler Farm Tractor Toy for 1 2 3 Year Old Musical Push and Go Animal Vehicle Little Farm Friends Animal Toys Educational Baby Car Toy Early Learning Baby Gifts
- Price
- £20.33
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 6mo ago

Little Hand Boys Tractor Pyjamas Cotton Pjs Set Toddler Kids Clothes Sleepwear Nightwear Long Sleeve Outfit 2-3 Years
- Price
- £10.08
- Rating
- 4.7/5
- Reviews
- 558
- Age
- 2y ago

VYKOBLO 5 Pack Diecast Farm Tractor Toys - Mini Farm Vehicle Set with Harvester and Trucks - Alloy with Plastic Parts Tractors - Christmas Birthday Gifts & Party Favors (Light Green)
- Price
- £10.87
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 5mo ago

Orchard Toys Tractor Tractor First Matching Game for Toddlers 2+ Bright Farmyard Cards with Ducks Cows Pigs and Sheep Encourages Colour Recognition Matching Skills and Turn-Taking
- Price
- £7.28
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 6mo ago

Farm Tractor Toys Diecast with Plastic Parts Truck Car for Kids Boy Age 3+
- Price
- £11.90
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 6mo ago
Newest
by launch date
VYKOBLO 5 Pack Diecast Farm Tractor Toys - Mini Farm Vehicle Set with Harvester and Trucks - Alloy with Plastic Parts Tractors - Christmas Birthday Gifts & Party Favors (Light Green)
- Price
- £10.87
- Rating
- 3.0/5
- Reviews
- 5
- Age
- 5mo ago

Gralal Toddler Farm Tractor Toy for 1 2 3 Year Old Musical Push and Go Animal Vehicle Little Farm Friends Animal Toys Educational Baby Car Toy Early Learning Baby Gifts
- Price
- £20.33
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 6mo ago

Orchard Toys Tractor Tractor First Matching Game for Toddlers 2+ Bright Farmyard Cards with Ducks Cows Pigs and Sheep Encourages Colour Recognition Matching Skills and Turn-Taking
- Price
- £7.28
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 6mo ago

Farm Tractor Toys Diecast with Plastic Parts Truck Car for Kids Boy Age 3+
- Price
- £11.90
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 6mo ago

LEGO City Tractor Toy - Farm Vehicle Model Building Kit with a Farmer Minifigure - Birthday Gift Idea for 6+ Year Old Boys and Engineering Fans - 60498
- Price
- £13.03
- Rating
- 4.7/5
- Reviews
- 515
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
33 rising
Sellers
114
Est. top-5 brand share
38%
Top 20: 86%
Est. top-5 click share
33%
Top 20: 75%
Open market
58%
- SIKU12%
- The Magic Toy Shop10%
- BUILD-A-BUDDY6%
- Tcvents5%
- Orchard Toys5%
- VYKOBLO5%
Demand
Tractor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Tractor search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tractor127K/yr
- tractor toy132K/yr
- toy tractor52K/yr
- tractors29K/yr
- tractor toys29K/yr
- tractor toys for 2+ year olds22K/yr
- tractor ted toys16K/yr
- toy tractors for 2 year olds11K/yr
- toy tractors14K/yr
- tractor toys for 2 year olds9K/yr
Reviews and returns
What reviews say buyers love and hate about Tractor
We read the reviews and the return reasons for every product selling here.
“especially the removable figure which are just too big to be munched upon”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tractor questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









