Toys for 6 Year Old
MaybeReturns run at only 0.9% of orders. But shoppers spend only $81K a year here, so Toys for 6 Year Old is a Maybe.
- Flapen Score
- 56 / 100Top 14% of 1,773 Toys & Games niches · +12 vs the category median of 4456
- Market size
- £81K/yr142K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 28%top-5 click share · 54 brands · 254 sellers
Flapen Score
Toys for 6 Year Old against its category
The dotted line is the Toys & Games average. Past it, Toys for 6 Year Old is stronger. Inside it, weaker.
Market
The Toys for 6 Year Old market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toys for 6 Year Old 142K times last year and spent an estimated £81K. The top 5 brands take 43% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £81Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- birthday gifts for 6 year old boys15K searches a year
02 · Price
A sale here is worth £12.63.
Listings sell for £12.63 on average, from £3.56 to £29.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £12.63 that is £0 to £1K a year per listing.
- Average price
- £12.63under the $15 to $100 sweet spot
- Price range
- £3.56–£29.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #41 within Building & Construction Toys. It carries 4,953 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 97%
- Out of stock, average day
- 1.8%
- Average rank
- #41in Building & Construction Toys
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,953per listing
- Listings tracked
- 78
04 · Newcomers
Amazon counts 4 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Toys for 6 Year Old products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KNEX | Fun Fast Vehicles Building Set 10 Model Beginner | Construction Toys for Sensory Play 96 Piece Stem Learning Kit Educational Toys Suitable for Girls and Boys Ages 5+ | Basic Fun 45510
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 2,706
- Age
- 8y ago
Science MAD! Night Vision Goggles For Kids - For Fun Night Missions - Lightweight Flip Out Scope 2x Magnification Twin LED Beams Blue Lenses 6+ Years 20 x 10 x 5.5 cm (SM55) Black
- Price
- £13.32
- Rating
- 4.2/5
- Reviews
- 1,239
- Age
- 5y ago
GALT Space Lab Kids Science Kit with 12 Fun Experiments Glow Stars & More
- Price
- £10.17
- Rating
- 4.5/5
- Reviews
- 3,311
- Age
- 7y ago
Bow Arrow Set for Kids LED Light Up Archery Set Toys with 8 Arrows Indoor Outdoor Shooting Games Hand-eye coordination Birthday Gifts for 6 7 8 9 10 11 12 13 14 Year Old Boys Girls
- Price
- £11.86
- Rating
- 4.1/5
- Reviews
- 132
- Age
- 2y ago
Toys for Age 3-12 Boys Toy Bow Arrow With Red & Blue LED Lights Quiver & Web Target Kids Toys Gifts for 3 4 5 6 7 8 10 Year Old Boys Kids Birthday Presents for 3 4 5 6 7 8 9 10 Year Olds Boys Girls
- Price
- £14.41
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 1y ago
Trending
90-day click momentum
SCIENCE DIARY STEM Toys for Kids - Robot Building Kit Engineering Experiments Crafts Set with Motor and Tools Learning Toys Activities for Researching Christmas Birthday Gifts for Boys and Girls
- Price
- £18.46
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 10mo ago
LEGO Creator 3in1 Wild Animals: Surprising Spider Toy - Transforms into a Scorpion Figure or a Snake - Building Set for Nature-Loving 7+ Year Old Boys & Girls - Creative Birthday Gift - 31159
- Price
- £7.27
- Rating
- 4.8/5
- Reviews
- 1,939
- Age
- 1y ago
LEGO Gear Bots (Klutz): Create 8 Machines
- Price
- £13.46
- Rating
- 4.6/5
- Reviews
- 12,128
- Age
- 6y ago
HappyGoLucky Kids Toys Age 3-12 Rockets Toys for 4-10 Year Old Boys 3-9 Year Old Boys Girls Gifts Rocket Toy Launcher Boys Age 5 6 7 Outdoor Garden Game Birthday Gifts for Kids
- Price
- £11.67
- Rating
- 4.5/5
- Reviews
- 1,018
- Age
- 3y ago
QPAU Inflatable Punching Bag 48 Inch Stable Inflatable Boxing Bag for 3-6 Kids Dinosaur Toy & Gifts for Boys and Girls Kids Boxing Set for Practicing Karate Taekwondo
- Price
- £23.48
- Rating
- 4.3/5
- Reviews
- 3,492
- Age
- 3y ago
Newest
by launch dateSCIENCE DIARY STEM Toys for Kids - Robot Building Kit Engineering Experiments Crafts Set with Motor and Tools Learning Toys Activities for Researching Christmas Birthday Gifts for Boys and Girls
- Price
- £18.46
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 10mo ago
Remote Control Transform Car w Eye & Underbody Lights 2.4GHz Web RC Car & Robot One-Button Deformation & 360Rotation Boys Toys Gifts Present for 3 4 5 6 7 8 9 Year Old Boys Kids Toys Age 3-12
- Price
- £17.32
- Rating
- 4.3/5
- Reviews
- 1,086
- Age
- 1y ago
Toys for Age 3-12 Boys Toy Bow Arrow With Red & Blue LED Lights Quiver & Web Target Kids Toys Gifts for 3 4 5 6 7 8 10 Year Old Boys Kids Birthday Presents for 3 4 5 6 7 8 9 10 Year Olds Boys Girls
- Price
- £14.41
- Rating
- 4.5/5
- Reviews
- 1,093
- Age
- 1y ago
COOLJOYA Magnetic Blocks-150 PCS Magnetic Building Blocks Easter Gifts for Kids Construction Toys for Montessori STEM Sensory Toys for Boys Girls Age 3 4 5 6 7 8 9 10 Stowable
- Price
- £24.13
- Rating
- 4.7/5
- Reviews
- 2,639
- Age
- 1y ago
Dromlag Football Gifts for Boys 9-12 Football Games for Boys Toys for 5-12 Year Old Boys Teenage Boy Gifts for 5 6 7 8 9 10 11 12 Year Old Boys Fortnite Christmas Xmas Gifts for Boys Toys Age 5-12
- Price
- £23.74
- Rating
- 4.6/5
- Reviews
- 738
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
54 falling
Sellers
254
Top-5 brand share
43%
Top 20: 79%
Top-5 click share
28%
Top 20: 62%
Open market
52%
- Galt14%
- LEGO9%
- K'NEX7%
- Mirthigig7%
- Science Mad6%
- Hollyhi5%
Demand
Toys for 6 Year Old search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Toys for 6 Year Old search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- birthday gifts for 6 year old boys15K/yr
- boys 5th birthday present12K/yr
- toys for 6 year old21K/yr
- birthday present for 6 year old boy10K/yr
- 6 year old toys16K/yr
- gifts for 6 year-old boys14K/yr
- 6 years old boy birthday gift8K/yr
- present 5 year old boy9K/yr
- gift for 6 + year old boy10K/yr
- gift 6 year old boy8K/yr
Reviews and returns
What reviews say buyers love and hate about Toys for 6 Year Old
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
Very small parts
Very small box
Breaks easily
broke within a week
Broke within a few days
The quality looked cheap; buy cheap, get cheap I suppose
Bad quality
Shocking quality
over price a little bit
Its expensive for what you get
Over priced,
Did not work
Half of the mat doesn't work
Does not work very well
Love
Fun game
Fun fidget
Engaging game
Best gift
It was a gift
Fun Gift
Excellent value
For the price
Great value
Amazing quality
Lego's quality shines through
Easy to build and high quality
Ease of use
easy to fix
Easy to control
Return
0.9% Return rate 30% Fixable by listing
Very small
Very small parts
Very small box
Did not work
Half of the mat doesn't work
Does not work very well
The quality looked cheap; buy cheap, get cheap I suppose
Bad quality
Shocking quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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£1.9M/yr+8.5%
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£245K/yr+82.2%
Sand Pit
£246K/yr+75.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toys for 6 Year Old questions
Answered from the same tracked data.