Toys for 4 Year Old Boy

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £310K a year.

Searches, last 12 months

628K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

3.8%

Market size, estimated

£310Ka year

Peak month

December6.0× the quietest month

Top search term

gifts for 4 year old boys121K searches a year

Listings sell for £12.91 on average, from £3.56 to £24.80. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £12.91 that is £3K to £6K a year per listing.

Average price

£12.91under the $15 to $100 sweet spot

Price range

£3.56–£24.80

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #15 within Electronic Toys. It carries 3,880 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#15in Electronic Toys

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,880per listing

Listings tracked

51

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

37 months