Toy Soldiers

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months

302K

Growth, 90 days vs prior 90

-8.9%

Conversion, latest week

3.5%

Market size, estimated

£114Ka year

Peak month

December3.9× the quietest month

Top search term

toy soldiers84K searches a year

Listings sell for £10.83 on average, from £4.23 to £24.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.83 that is £3K to £5K a year per listing.

Average price

£10.83under the $15 to $100 sweet spot

Price range

£4.23–£24.32

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #829 within Play Figures. It carries 703 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

90%

Out of stock, average day

11.0%

Average rank

#829in Play Figures

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

703per listing

Listings tracked

30

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months