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Toy Lawnmower

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $43K a year here, so Toy Lawnmower is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 44
Market size
£43K/yr43K searches / yr
90-day growth
+48.4%search demand this quarter
Competition
69%top-5 click share · 12 brands · 50 sellers

Flapen Score

Toy Lawnmower against its category

The dotted line is the Toys & Games average. Past it, Toy Lawnmower is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Lawnmower market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toy Lawnmower 43K times last year and spent an estimated £43K. The top 5 brands take 83% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+48.4%
Conversion, latest week
5.2%
Market size, estimated
£43Ka year
Peak month
May8.4× the quietest month
Top search term
toy lawnmower17K searches a year

02 · Price

A sale here is worth £19.48.

Listings sell for £19.48 on average, from £8.20 to £36.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £19.48 that is £2K to £5K a year per listing.

Average price
£19.48inside the $15 to $100 sweet spot
Price range
£8.20–£36.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Household Toys. It carries 1,273 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#97in Household Toys
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,273per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Toy Lawnmower products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

50

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

13%

  • little tikes32%
  • CT SPORTS17%
  • Theo Klein15%
  • John Deere10%
  • RAM ONLINE9%
  • Hunter Price International4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Toy Lawnmower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun · busiest ÷ quietest = 8.4×

Search terms

Top Toy Lawnmower search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy lawnmower17K/yr
  • kids lawnmower15K/yr
  • kids lawn mower toy6K/yr
  • kids lawn mower4K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Lawnmower

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money8%+0.29

Overpriced

It's quite expensive

Its a bit pricey

Functionality-Overall7%−0.12

The bubble mechanism just doesnt work

Wont turn on

Didn't work

Quality-Overall6%

Poor quality and bubbles did not fly

Cheap and shoddy

the quality feels quite poor

Strength6%+0.15

Very flimsy

as not robust enough

not very strong

Noise Level5%

It's horrible noisy

incredibly noisy

Oh, and the wheels make an awful clicking noise as it's pushed along

Love

Fun/Entertainment Experience28%+2.52

providing lots of entertainment

Fun for toddler

Fun and engaging

Quality-Overall9%

Excellent toy and quality

Excellent product

This is a good quality kids tool set

Value For Money8%+0.29

Good value for money

Reasonable price

Great product, great price

Strength6%+0.15

The toy feels sturdy too

Strong and sturdy

The plastic feels strong

Weight Light4%+0.36

It's really lightweight

The pieces are lightweight

The plastic body feels lightweight

Return

0.4% Return rate 9% Fixable by listing

Functionality-Overall21%▁█▁▆▆▆

The bubble mechanism just doesnt work

Wont turn on

Didn't work

Defective Material/Parts13%▁▁▇▆▇█
Battery Inclusion12%▁█▁▄▄▃
Size-Overall8%▁▁█▄▄▂

too tight

it's quite small

the included refill bottle is tiny

Quality-Overall8%▁▁█▂▃▇

Poor quality and bubbles did not fly

Cheap and shoddy

the quality feels quite poor

FAQ

Common Toy Lawnmower questions

Answered from the same tracked data.