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Toy Drill

Fail

Shoppers spend an estimated $37K a year here, so Toy Drill is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£37K/yr52K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
55%top-5 click share · 14 brands · 58 sellers

Flapen Score

Toy Drill against its category

The dotted line is the Toys & Games average. Past it, Toy Drill is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Drill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toy Drill 52K times last year and spent an estimated £37K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
5.1%
Market size, estimated
£37Ka year
Peak month
December3.2× the quietest month
Top search term
toy drill15K searches a year

02 · Price

A sale here is worth £14.08.

Listings sell for £14.08 on average, from £3.08 to £25.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.08 that is £0 to £1K a year per listing.

Average price
£14.08under the $15 to $100 sweet spot
Price range
£3.08–£25.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #85 within Building & Construction Toys. It carries 1,998 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#85in Building & Construction Toys
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,998per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Toy Drill products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

58

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 98%

Open market

22%

  • Theo Klein28%
  • SHAWE14%
  • KidBloom12%
  • LOYO10%
  • Toy Choi's8%
  • Educational Insights7%

Demand

Toy Drill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Toy Drill search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toy drill15K/yr
  • kids drill10K/yr
  • kids drill set6K/yr
  • drill toy8K/yr
  • kids screwdriver set5K/yr
  • kids drill and screw set7K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Drill

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“poor quality control”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toy Drill questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data