Toy Drill
FailShoppers spend only $37K a year here, so Toy Drill is a Fail.
- Flapen Score
- 43 / 100Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 4443
- Market size
- £37K/yr52K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 55%top-5 click share · 14 brands · 58 sellers
Flapen Score
Toy Drill against its category
The dotted line is the Toys & Games average. Past it, Toy Drill is stronger. Inside it, weaker.
Market
The Toy Drill market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toy Drill 52K times last year and spent an estimated £37K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £37Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- toy drill15K searches a year
02 · Price
A sale here is worth £14.08.
Listings sell for £14.08 on average, from £3.08 to £25.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.08 that is £0 to £1K a year per listing.
- Average price
- £14.08under the $15 to $100 sweet spot
- Price range
- £3.08–£25.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #85 within Building & Construction Toys. It carries 1,998 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #85in Building & Construction Toys
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,998per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Toy Drill products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Theo Klein 8567 Bosch Cordless Screwdriver I Battery-Powered Screwdriver with Rotating and Interchangeable bits I Light and Sound I Toys for Children Aged 3 and Over
- Price
- £10.22
- Rating
- 4.6/5
- Reviews
- 9,435
- Age
- 11y ago

SHAWE 3D Take Apart Toy for 3 4 5 6 Years Old Boys Girls Gifts Creative Construction Toys Kit Puzzles Assembly DIY Play Set with Storage Box
- Price
- £12.67
- Rating
- 4.6/5
- Reviews
- 1,964
- Age
- 8y ago

LOYO Kids Tool Set with Electric Drill for 3 4 5 Year Old Boys
- Price
- £18.51
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 7mo ago

KidBloom Kids Tool Set with Toy Drill Construction Tools with Tool Box and Vest Toys for 3 4 Year Old Boys Gifts
- Price
- £17.00
- Rating
- 4.7/5
- Reviews
- 1,129
- Age
- 1y ago

Learning Resources Design and Drill Bolt-It Bucket Ages 3+ STEM Toy
- Price
- £24.75
- Rating
- 4.6/5
- Reviews
- 3,252
- Age
- 6y ago
Trending
90-day click momentum
Toyzey Dinosaur Toys for 3 4 5 6 7 8 9 Year Old Boys Toys for Boys Age 3-9 with Storage Box Electric Drill DIY Construction Animal Educational Toy Gifts for 3-9 Year Old Boy Girls Easter
- Price
- £13.87
- Rating
- 4.6/5
- Reviews
- 2,084
- Age
- 5y ago

Lehoo Castle Wooden Montessori Screwdriver Board Set Ages 3-5
- Price
- £15.64
- Rating
- 4.4/5
- Reviews
- 198
- Age
- 6mo ago

LOYO Kids Tool Set with Electric Drill for 3 4 5 Year Old Boys
- Price
- £18.51
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 7mo ago

KidBloom 50 Pcs Kids Tool Set Role Play Toys for 3 4 5 Year Old Boys
- Price
- £19.13
- Rating
- 4.7/5
- Reviews
- 730
- Age
- 10mo ago

Theo Klein 8630 Bosch Car Tuning Set I Dismountable car incl. tuning accessories I With battery-powered cordless screwdriver I Toy for children aged 3 years and up
- Price
- £5.97
- Rating
- 4.6/5
- Reviews
- 1,573
- Age
- 9y ago
Newest
by launch date
Lehoo Castle Wooden Montessori Screwdriver Board Set Ages 3-5
- Price
- £15.64
- Rating
- 4.4/5
- Reviews
- 198
- Age
- 6mo ago

LOYO Kids Tool Set with Electric Drill for 3 4 5 Year Old Boys
- Price
- £18.51
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 7mo ago

KidBloom 50 Pcs Kids Tool Set Role Play Toys for 3 4 5 Year Old Boys
- Price
- £19.13
- Rating
- 4.7/5
- Reviews
- 730
- Age
- 10mo ago

Vanplay Montessori Toys for 3 4 5 Year Olds Montessori Screwdriver Board Set with Lock and Key - Kids Tool Set for Toddlers Travel Fine Motor Skills Wooden Toys
- Price
- £15.60
- Rating
- 4.7/5
- Reviews
- 530
- Age
- 1y ago

Vanplay Kids Toys Kids Tool Set Electric Drill with Tool Bag & Vest 43 Pcs Pretend Play Tools Toys for 3 4 5 Year Old Boys Girls
- Price
- £15.91
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
58
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
22%
- Theo Klein28%
- SHAWE14%
- KidBloom12%
- LOYO10%
- Toy Choi's8%
- Educational Insights7%
Demand
Toy Drill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Toy Drill search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toy drill15K/yr
- kids drill10K/yr
- kids drill set6K/yr
- drill toy8K/yr
- kids screwdriver set5K/yr
- kids drill and screw set7K/yr
Reviews and returns
What reviews say buyers love and hate about Toy Drill
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
poor quality control
POOR QUALITY
Quality of the item is low
The belt could be a little larger
some of the dinosaur legs dont fit together
again its too small
what if had been breakable
Plastic screwdriver broke within 10 minutes of son playing with it
keeps falling off ever so often
Load of rubbish doesnt fit together very good
Dont work
sometimes not working at all
Some items not working
The drill is broken apon opening
Parts missing head
Love
Fun toy
Fantastic Toy
Brilliant fun
Excellent product
Good quality toolkit
The tools are good quality
Not expensive
Excellent value for money
Value for money
Purchased as a gift
a good gift
Brilliant gift
It is a wonderful toy to develop motor skills, concentration and hand/eye co-ordination,
Its been great for his fine motor skills
helps develop fine motor skills
Return
1.3% Return rate 22% Fixable by listing
Some items not working
The drill is broken apon opening
Parts missing head
The belt could be a little larger
some of the dinosaur legs dont fit together
again its too small
Load of rubbish doesnt fit together very good
Dont work
sometimes not working at all
poor quality control
POOR QUALITY
Quality of the item is low
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toy Drill questions
Answered from the same tracked data.









