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Toy Drill

Fail

Shoppers spend only $37K a year here, so Toy Drill is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£37K/yr52K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
55%top-5 click share · 14 brands · 58 sellers

Flapen Score

Toy Drill against its category

The dotted line is the Toys & Games average. Past it, Toy Drill is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Drill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toy Drill 52K times last year and spent an estimated £37K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
5.1%
Market size, estimated
£37Ka year
Peak month
December3.2× the quietest month
Top search term
toy drill15K searches a year

02 · Price

A sale here is worth £14.08.

Listings sell for £14.08 on average, from £3.08 to £25.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.08 that is £0 to £1K a year per listing.

Average price
£14.08under the $15 to $100 sweet spot
Price range
£3.08–£25.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #85 within Building & Construction Toys. It carries 1,998 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#85in Building & Construction Toys
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,998per listing
Listings tracked
23

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Toy Drill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

58

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

22%

  • Theo Klein28%
  • SHAWE14%
  • KidBloom12%
  • LOYO10%
  • Toy Choi's8%
  • Educational Insights7%

Demand

Toy Drill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Toy Drill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy drill15K/yr
  • kids drill10K/yr
  • kids drill set6K/yr
  • drill toy8K/yr
  • kids screwdriver set5K/yr
  • kids drill and screw set7K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Drill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.08

poor quality control

POOR QUALITY

Quality of the item is low

Size-Overall12%−0.05

The belt could be a little larger

some of the dinosaur legs dont fit together

again its too small

Durability10%−0.06

what if had been breakable

Plastic screwdriver broke within 10 minutes of son playing with it

keeps falling off ever so often

Functionality-Overall9%−0.07

Load of rubbish doesnt fit together very good

Dont work

sometimes not working at all

Defective Material/Parts6%−0.05

Some items not working

The drill is broken apon opening

Parts missing head

Love

Fun/Entertainment Experience28%+2.23

Fun toy

Fantastic Toy

Brilliant fun

Quality-Overall17%−0.08

Excellent product

Good quality toolkit

The tools are good quality

Value For Money12%+0.57

Not expensive

Excellent value for money

Value for money

Gifting Purpose11%+0.81

Purchased as a gift

a good gift

Brilliant gift

Fine Motor Skill3%−0.01

It is a wonderful toy to develop motor skills, concentration and hand/eye co-ordination,

Its been great for his fine motor skills

helps develop fine motor skills

Return

1.3% Return rate 22% Fixable by listing

Defective Material/Parts25%▅▄▆██▆

Some items not working

The drill is broken apon opening

Parts missing head

Size-Overall16%█▇▅▅▃▆

The belt could be a little larger

some of the dinosaur legs dont fit together

again its too small

Functionality-Overall11%█▅▇█▄▅

Load of rubbish doesnt fit together very good

Dont work

sometimes not working at all

Quality-Overall11%▃▆▅▄█▃

poor quality control

POOR QUALITY

Quality of the item is low

Gifting Purpose6%▄▆▅▃▄█

FAQ

Common Toy Drill questions

Answered from the same tracked data.