Toy Dog
MaybeThe top 5 brands take only 45% of clicks. But demand is soft, at -18.2% this quarter, so Toy Dog is a Maybe.
- Flapen Score
- 57 / 100Top 12% of 1,773 Toys & Games niches · +13 vs the category median of 4457
- Market size
- £119K/yr274K searches / yr
- 90-day growth
- -18.2%search demand this quarter
- Competition
- 35%top-5 click share · 39 brands · 83 sellers
Flapen Score
Toy Dog against its category
The dotted line is the Toys & Games average. Past it, Toy Dog is stronger. Inside it, weaker.
Market
The Toy Dog market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toy Dog 274K times last year and spent an estimated £119K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.
- Searches, last 12 months
- 274K
- Growth, 90 days vs prior 90
- -18.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £119Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- toy dog51K searches a year
02 · Price
A sale here is worth £19.61.
Listings sell for £19.61 on average, from £4.21 to £130.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £19.61 that is £0 to £2K a year per listing.
- Average price
- £19.61inside the $15 to $100 sweet spot
- Price range
- £4.21–£130.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #235 within Electronic Toys. It carries 1,089 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 8.4%
- Average rank
- #235in Electronic Toys
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,089per listing
- Listings tracked
- 51
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Toy Dog products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Toy Dogs for 1-6 Year Old Boys Girls Walking Dog Toys for Kid Age 2 3 4 5 Electronic Interactive Walking Barking Dog Toys Gifts for 1-3 Year Old Boys Girls Birthday Gift Present 2 3 4 Years Old
- Price
- £10.98
- Rating
- 3.8/5
- Reviews
- 344
- Age
- 2y ago

AYESY Walking Dog Toys for Kids Electronic Interactive Plush Toys Dog Gift for Boys and Girls Age Plush Puppy Toy -Walking Barking Tail Wagging Stretching Dog for Kids
- Price
- £8.30
- Rating
- 3.9/5
- Reviews
- 130
- Age
- 1y ago

furReal Wag-A-Lots Golden Retriever Interactive Toy Pet for Kids Walking Plush with Sounds & Leash Battery Powered Ages 4 and by Just Play
- Price
- £19.24
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 1y ago

Marsjoy Husky Walking and Barking Puppy Dog Toy with Control Leash Realistic Wagging Tail Robot Interactive Musical Dancing Animated Plush Stuffed Animal Electronic Pet for Kids Toddlers
- Price
- £24.05
- Rating
- 4.4/5
- Reviews
- 271
- Age
- 3y ago

Fegalop Electric Interactive Dog Plush Golden Retriever Toy Puppy Plush Pet Dog-Walking Barking Tail Wagging Interactive Companion Animal Toys School Prize Birthday for Kids Toddler Boys Girls
- Price
- £13.53
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 4y ago
Trending
90-day click momentum
JoyCat Interactive Puppy Toy for Kids Talking Plush Dog That Walks Barks Wags Tail Repeats Speech and Records Messages Birthday Gift for 3 4 5 6 Year Old Boys Girls
- Price
- £20.99
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 7mo ago

VEEVIFUN Robot Toy for Kids Interactive Dog Girls Toys Age 6 Robot Dogs Toys for 3 4 5 6 Year Old Girls Robot Puppy for Kids with Walking Wagging Ideas Birthday Gifts for 3 4 5 6 Year Old Girls Boys
- Price
- £20.95
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 4mo ago

furReal Wag-A-Lots Golden Retriever Interactive Toy Pet for Kids Walking Plush with Sounds & Leash Battery Powered Ages 4 and by Just Play
- Price
- £19.24
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 1y ago

eJog Pup Interactive Plush Toy Dogs for Kids Electronic Voice Control Dog Walking Talking Barking Tail Wagging Realistic Robot Puppy Toy Stuffed Animal Pet Toys for Children Ages 3+
- Price
- £29.79
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

Little Live Pets My Really Real Puppy Minis- Buddy the Retriever| Interactive Puppy with 20+ Sounds & Reactions- Includes Basket for Display. Fun & Adorable Gift for Kids (11cm/4.3in tall)
- Price
- £11.50
- Rating
- 4.5/5
- Reviews
- 669
- Age
- 1y ago
Newest
by launch date
VEEVIFUN Robot Toy for Kids Interactive Dog Girls Toys Age 6 Robot Dogs Toys for 3 4 5 6 Year Old Girls Robot Puppy for Kids with Walking Wagging Ideas Birthday Gifts for 3 4 5 6 Year Old Girls Boys
- Price
- £20.95
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 4mo ago

eJog Pup Interactive Plush Toy Dogs for Kids Electronic Voice Control Dog Walking Talking Barking Tail Wagging Realistic Robot Puppy Toy Stuffed Animal Pet Toys for Children Ages 3+
- Price
- £29.79
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 6mo ago

JoyCat Interactive Puppy Toy for Kids Talking Plush Dog That Walks Barks Wags Tail Repeats Speech and Records Messages Birthday Gift for 3 4 5 6 Year Old Boys Girls
- Price
- £20.99
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 7mo ago

eJog Pup Interactive Plush Toy Dogs for Kids Electronic Voice Control Dog Walking Talking Barking Tail Wagging Realistic Robot Puppy Toy Stuffed Animal Pet Toys for Children Ages 3+
- Price
- £32.33
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 10mo ago

furReal Wag-A-Lots Golden Retriever Interactive Toy Pet for Kids Walking Plush with Sounds & Leash Battery Powered Ages 4 and by Just Play
- Price
- £19.24
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
39 rising
Sellers
83
Top-5 brand share
45%
Top 20: 83%
Top-5 click share
35%
Top 20: 73%
Open market
50%
- Marsjoy12%
- ZBATHTOY11%
- AYESY8%
- Tagitary7%
- FurReal7%
- eJog Pup5%
Demand
Toy Dog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Toy Dog search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toy dog51K/yr
- toy dogs for kids38K/yr
- walking dog toys for kids24K/yr
- walking dog toy19K/yr
- play dog11K/yr
- dog toys for kids12K/yr
- toy dogs13K/yr
- interactive dog17K/yr
- dog toy for kids10K/yr
- walking dog15K/yr
Reviews and returns
What reviews say buyers love and hate about Toy Dog
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit small
I mean really tiny
It's smaller than pictured
Cheap and nasty
cheap looking it was
Poor quality
Not worth the price in my opinion
Very expensive
So disappointing and the price is crazy for what it is
Broke very easy
Broke within seconds
It broke very quickly
Nothing like the picture
Looks different to picture
Doesnt quite look like the picture
Love
plays with it everyday
Fun toy
Endless fun
feels well made
The price point was very good for the quality
Amazing quality
Its a gift for a child
Good gift
Perfect as a birthday gift or just for everyday fun
well worth the money
Good value well made
Value for money
Soft and cute
The puppy is adorable, really soft and seems well made
Lovely soft cuddly dog
Return
2.1% Return rate 38% Fixable by listing
Bit small
I mean really tiny
It's smaller than pictured
Cheap and nasty
cheap looking it was
Poor quality
Nothing like the picture
Looks different to picture
Doesnt quite look like the picture
It does not move as much or as quickly as I had anticipated
Doesnt work
functionality is poor
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toy Dog questions
Answered from the same tracked data.









