Toy Cars for 1+ Year Olds
MaybeThe top 5 brands take only 41% of clicks. But shoppers spend only $65K a year here, so Toy Cars for 1+ Year Olds is a Maybe.
- Flapen Score
- 54 / 100Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 4454
- Market size
- £65K/yr155K searches / yr
- 90-day growth
- +15.1%search demand this quarter
- Competition
- 38%top-5 click share · 31 brands · 88 sellers
Flapen Score
Toy Cars for 1+ Year Olds against its category
The dotted line is the Toys & Games average. Past it, Toy Cars for 1+ Year Olds is stronger. Inside it, weaker.
Market
The Toy Cars for 1+ Year Olds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toy Cars for 1+ Year Olds 155K times last year and spent an estimated £65K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- +15.1%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £65Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- toy cars for 1+ year olds19K searches a year
02 · Price
A sale here is worth £12.26.
Listings sell for £12.26 on average, from £5.97 to £24.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.26 that is £0 to £1K a year per listing.
- Average price
- £12.26under the $15 to $100 sweet spot
- Price range
- £5.97–£24.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #84 within Baby & Toddler Toys. It carries 1,971 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 9.0%
- Average rank
- #84in Baby & Toddler Toys
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,971per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Toy Cars for 1+ Year Olds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BelleStyle Toddler Toy Cars 4Pcs Press and Go Baby Toy Cars for 1 2 3 Year Old Boys Car Toys Set Early Educational Toys Gifts for 12 18 Months Kids Boys Girls
- Price
- £8.12
- Rating
- 4.6/5
- Reviews
- 420
- Age
- 2y ago
lerrbo 6PCS Toddler Truck Toy Set with Crane Tractor
- Price
- £13.66
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 2y ago
6 Pcs Toddler Toy Cars for 1 2 Year Old Boys Dinosaur Pull back toy cars
- Price
- £6.96
- Rating
- 4.4/5
- Reviews
- 153
- Age
- 2y ago
JOYIN 18 Piece Pull Back City Cars and Trucks Toy Cars Kids Vehicles Set Model Car Friction Powered Die-Cast Cars for Toddlers Early Educational Toys Gifts for 3 4 5 6 7 8 Year Old Boys Girls
- Price
- £12.05
- Rating
- 4.5/5
- Reviews
- 4,927
- Age
- 5y ago
Dr.Rapeti Double-sided Car Seat Toy Rear Facing Car Seat Toy Travel Toy
- Price
- £13.81
- Rating
- 4.5/5
- Reviews
- 671
- Age
- 2y ago
Trending
90-day click momentum
Toyzey Wooden Toys Cars Ramp Toys for 1 2 3 Year Old Boy Girl Gift for 1 2 Boys Age 1 2 Montessori Toy for 1 Year Old Birthday Gifts for Boy Toddler Toy Baby Race Tracks Car
- Price
- £16.53
- Rating
- 4.4/5
- Reviews
- 267
- Age
- 7mo ago
TGXLAK Baby Toy Cars 4Pcs Cartoon Wind Up Car for 1 2 3 Year Toddler Educational Toy Cars for Boys and Girls Birthday Gifts for 1-3 Years Gifts for 12-18 Months Kids & 1 Year Old Boys
- Price
- £8.60
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 6mo ago
Joyfuture Press and Go Car Toys for 1-2-3 Year Old Boys - 4 Pack Vehicle Set Racing Easy Push Down Action ABS - Learning Cause Effect Toddler Toy Gifts for 1+ Year Old Baby Boy Girl
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 8mo ago
Taf Toys Savannah Play and Kick Car Toy with Sensory Toys. Rear Facing Baby Car Travel Activity Centre. Baby-safe Mirror Hanging Rattling Toy and Lion Teether. Suitable for Boys & Girls from Birth
- Price
- £24.53
- Rating
- 4.3/5
- Reviews
- 475
- Age
- 5y ago
TUBAWD 6PCS Toot-Toot Cars Car Car Pull Back Vehicle Set with Smooth Rolling Action for Playtime
- Price
- £8.06
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 10mo ago
Newest
by launch dateTGXLAK Baby Toy Cars 4Pcs Cartoon Wind Up Car for 1 2 3 Year Toddler Educational Toy Cars for Boys and Girls Birthday Gifts for 1-3 Years Gifts for 12-18 Months Kids & 1 Year Old Boys
- Price
- £8.60
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 6mo ago
Toyzey Wooden Toys Cars Ramp Toys for 1 2 3 Year Old Boy Girl Gift for 1 2 Boys Age 1 2 Montessori Toy for 1 Year Old Birthday Gifts for Boy Toddler Toy Baby Race Tracks Car
- Price
- £16.53
- Rating
- 4.4/5
- Reviews
- 267
- Age
- 7mo ago
Joyfuture Press and Go Car Toys for 1-2-3 Year Old Boys - 4 Pack Vehicle Set Racing Easy Push Down Action ABS - Learning Cause Effect Toddler Toy Gifts for 1+ Year Old Baby Boy Girl
- Price
- £8.05
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 8mo ago
TUBAWD 6PCS Toot-Toot Cars Car Car Pull Back Vehicle Set with Smooth Rolling Action for Playtime
- Price
- £8.06
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 10mo ago
Vanplay Wooden Car Ramp Montessori Toys for 1 2 Year Old Boys- 4 Mini Cars a Toy Garage Baby Gifts Toys for 1-2 Year Old No Assembly Required
- Price
- £13.59
- Rating
- 4.7/5
- Reviews
- 607
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
88
Top-5 brand share
41%
Top 20: 88%
Top-5 click share
38%
Top 20: 80%
Open market
54%
- BelleStyle15%
- JOYIN8%
- lerrbo7%
- Deepton6%
- Dr.Rapeti6%
- HOLA5%
Demand
Toy Cars for 1+ Year Olds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Toy Cars for 1+ Year Olds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toy cars for 1+ year olds19K/yr
- baby car toys16K/yr
- toddler cars17K/yr
- cars for 1 year old12K/yr
- baby car toy11K/yr
- cars for 1+ year old17K/yr
- toy cars for 1 year olds10K/yr
- car toys for 1+ year old10K/yr
- toddler car toys11K/yr
- cars for toddlers6K/yr
Reviews and returns
What reviews say buyers love and hate about Toy Cars for 1+ Year Olds
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
These cars were smaller than expected
Not a good fit
Very small
Quite expensive
Too expensive for what it is
Waste of money
the battery died in 24 hours
Poor battery
poor battery life
Not working
This product never worked
It's comes undone and the unit hits him in the face and lands on him
Poor design, the cogs need to be made of better materials
Cheap material
Plastic
Love
Endless fun
Fun toy
keeps the baby entertained
Theyre really well made
The bath toys are good quality
Brilliant quality
Excellent price
Excellent value
reasonable price
Gift for grandson
Best gift
Looks lovely, a prefect for gift too
Brightly coloured
Colourful
the colours are nice
Return
1.1% Return rate 35% Fixable by listing
These cars were smaller than expected
Not a good fit
Very small
Not working
This product never worked
It's comes undone and the unit hits him in the face and lands on him
Cheap gift
as it is a present doesnt look very nice
The unfortunate thing about the gift that it is not advertised at the correct age group
This is very cheap looking
Not great at all the item is not appropriately made for its purpose
It's not a good quality product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toy Cars for 1+ Year Olds questions
Answered from the same tracked data.