Toy Cars for 1+ Year Olds

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

+15.1%

Conversion, latest week

3.4%

Market size, estimated

£65Ka year

Peak month

December3.2× the quietest month

Top search term

toy cars for 1+ year olds19K searches a year

Listings sell for £12.26 on average, from £5.97 to £24.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.26 that is £0 to £1K a year per listing.

Average price

£12.26under the $15 to $100 sweet spot

Price range

£5.97–£24.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.1%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #84 within Baby & Toddler Toys. It carries 1,971 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

9.0%

Average rank

#84in Baby & Toddler Toys

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,971per listing

Listings tracked

38

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months