Toy Cars
MaybeReturns run at only 0.9% of orders. But demand is soft, at -4.7% this quarter, so Toy Cars is a Maybe.
- Flapen Score
- 53 / 100Top 21% of 1,773 Toys & Games niches · +9 vs the category median of 4453
- Market size
- £243K/yr847K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 41%top-5 click share · 31 brands · 174 sellers
Flapen Score
Toy Cars against its category
The dotted line is the Toys & Games average. Past it, Toy Cars is stronger. Inside it, weaker.
Market
The Toy Cars market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toy Cars 847K times last year and spent an estimated £243K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 847K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £243K a year.
- Searches, last 12 months
- 847K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £243Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- toy cars254K searches a year
02 · Price
A sale here is worth £10.87.
Listings sell for £10.87 on average, from £1.39 to £26.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £10.87 that is £3K to £5K a year per listing.
- Average price
- £10.87under the $15 to $100 sweet spot
- Price range
- £1.39–£26.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #101 within Hobbies. It carries 3,732 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 95%
- Out of stock, average day
- 2.9%
- Average rank
- #101in Hobbies
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,732per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Toy Cars products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JOYIN 18 Piece Pull Back City Cars and Trucks Toy Cars Kids Vehicles Set Model Car Friction Powered Die-Cast Cars for Toddlers Early Educational Toys Gifts for 3 4 5 6 7 8 Year Old Boys Girls
- Price
- £12.05
- Rating
- 4.5/5
- Reviews
- 4,927
- Age
- 5y ago

Hot Wheels 10-Pack (Styles May Vary)
- Price
- £8.85
- Rating
- 4.8/5
- Reviews
- 51,654
- Age
- 24y ago

Hot Wheels 5-Pack of Toy Cars & Trucks (Styles May Vary)
- Price
- £5.57
- Rating
- 4.7/5
- Reviews
- 35,260
- Age
- 17y ago

Matchbox 5-Pack of Toy Cars & Trucks (Styles May Vary)
- Price
- £5.48
- Rating
- 4.6/5
- Reviews
- 1,638
- Age
- 18y ago

Winstico 2 Pack Monster Truck Light Up Toy Cars - Toys for 2 3 Year Old Boys Gifts - Pull Back Truck Cars for Toddler Boys Toys Age 2 3 4 5 - Birthday Gifts for 2-4 Year Old Boy
- Price
- £12.76
- Rating
- 4.6/5
- Reviews
- 515
- Age
- 1y ago
Trending
90-day click momentum
CMJ RC Cars TM Range Rover Sport Remote Control Car 1:24 scale with Working LED Lights Radio Controlled Supercar (Range Rover Sport Black)
- Price
- £9.30
- Rating
- 4.3/5
- Reviews
- 592
- Age
- 4y ago

Hot Wheels 1:64 Scale 5-Pack Formula 1 Die-Cast Toy Cars
- Price
- £6.70
- Rating
- 4.8/5
- Reviews
- 996
- Age
- 6mo ago

TOYABI Toy Cars for Kids 22Pcs Metal Race Car Set with 8 Roadblock Mini Pull Back Playset Christmas Birthday Party Gifts Micro Machines Vehicles Toys for 3 4 5 6 7 8 Year Old Boys & Girls
- Price
- £9.55
- Rating
- 4.2/5
- Reviews
- 246
- Age
- 2y ago

LPQKCcY Toy Car Storage Car Play Mat with 20 Cars Kids Storage Boxes with Handles 3-In-1 Foldable Toy Car Mat Toy Storage Box for Boys Girls Storaging for 200+ Cars
- Price
- £19.52
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 1y ago

TOYABI 22Pcs Toy Cars with 8 Roadblock Metal Shell Race Car Set for Kids Mini Pull Back Playset Micro Machines Vehicles Toys Christmas Birthday Party Gifts for 3 4 5 6 7 8 Year Old Boys & Girls
- Price
- £8.16
- Rating
- 4.4/5
- Reviews
- 811
- Age
- 2y ago
Newest
by launch date
Hot Wheels 1:64 Scale 5-Pack Formula 1 Die-Cast Toy Cars
- Price
- £6.70
- Rating
- 4.8/5
- Reviews
- 996
- Age
- 6mo ago

iFunLong 30 Pack Pull Back Cars for Kids Mini Vehicles Toy Bulk Party Favor Race Cars Toys Goodie Bag Stuffers Pinata Fillers for Boys Girls Toddlers
- Price
- £6.39
- Rating
- 4.5/5
- Reviews
- 421
- Age
- 1y ago

EUTOYZ Toys for 3 4 5 6 Year Olds Boy Toy Cars for Boys Toys Age 3-5 Birthday Easter Gift for 3-5 Year Olds Boys Car Race Track with 35 inch Race Track Toddler Toy Car
- Price
- £20.15
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 1y ago

Winstico 2 Pack Monster Truck Light Up Toy Cars - Toys for 2 3 Year Old Boys Gifts - Pull Back Truck Cars for Toddler Boys Toys Age 2 3 4 5 - Birthday Gifts for 2-4 Year Old Boy
- Price
- £12.76
- Rating
- 4.6/5
- Reviews
- 515
- Age
- 1y ago

LPQKCcY Toy Car Storage Car Play Mat with 20 Cars Kids Storage Boxes with Handles 3-In-1 Foldable Toy Car Mat Toy Storage Box for Boys Girls Storaging for 200+ Cars
- Price
- £19.52
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 falling
Sellers
174
Top-5 brand share
61%
Top 20: 91%
Top-5 click share
41%
Top 20: 78%
Open market
35%
- Hot Wheels24%
- JOYIN13%
- Matchbox13%
- TOYABI7%
- m zimoon4%
- Winstico4%
Demand
Toy Cars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Toy Cars search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toy cars254K/yr
- matchbox cars93K/yr
- toy cars for 2 year olds51K/yr
- kids play vehicles47K/yr
- truck45K/yr
- cars toys35K/yr
- cars for 2 year olds boys36K/yr
- car toys for 2 year olds31K/yr
- toy cars for 3 year olds28K/yr
- truck toy30K/yr
Reviews and returns
What reviews say buyers love and hate about Toy Cars
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
However the cars are very small
Very disappointed the truck is a lot smaller than whats in the photo
Too small
Break easily
Poor durability
Most fell apart
Not great quality
Good toy poor quality
Box looks cheap
Pictures not representative of what you receive
Not as described
False Advertising
Very brittle not very good quality at all one wheel broke off with in two weeks
Front wheels fell off the first day
Missing wheels
Love
Great deal
Fair price
Excellent value for money
Great little toy
Fun toy for kids
Great fun
Good quality as always with matchbox
Good variety
Excellent product
Birthday present
Great for gift giving
Amazing gift
As advertised
AS EXPECTED
Product as per ordered
Return
0.9% Return rate 35% Fixable by listing
However the cars are very small
Very disappointed the truck is a lot smaller than whats in the photo
Too small
Stops working
You cant even turn
Doesn't work
Not great quality
Good toy poor quality
Box looks cheap
Pictures not representative of what you receive
Not as described
False Advertising
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toy Cars questions
Answered from the same tracked data.









