Toy Boat
MaybeReturns run at only 0.7% of orders. But shoppers spend only $48K a year here, so Toy Boat is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 1,773 Toys & Games niches · +16 vs the category median of 4460
- Market size
- £48K/yr109K searches / yr
- 90-day growth
- +64.3%search demand this quarter
- Competition
- 45%top-5 click share · 23 brands · 54 sellers
Flapen Score
Toy Boat against its category
The dotted line is the Toys & Games average. Past it, Toy Boat is stronger. Inside it, weaker.
Market
The Toy Boat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toy Boat 109K times last year and spent an estimated £48K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +64.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- +64.3%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £48Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- toy boat27K searches a year
02 · Price
A sale here is worth £11.60.
Listings sell for £11.60 on average, from £3.87 to £23.28. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.60 that is £0 to £1K a year per listing.
- Average price
- £11.60under the $15 to $100 sweet spot
- Price range
- £3.87–£23.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #316 within Baby & Toddler Toys. It carries 1,583 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 97%
- Out of stock, average day
- 1.8%
- Average rank
- #316in Baby & Toddler Toys
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,583per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Toy Boat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Munchkin 5 Pack Fleet of Boats Baby Bath Toy | Water Play
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 5,873
- Age
- 1y ago

Baker Ross AW520 Make Your Own Boat Kit - Pack of 5 Assorted Colours Foam Craft Set Boat Models Assembly Activity
- Price
- £4.18
- Rating
- 4.1/5
- Reviews
- 409
- Age
- 7y ago

Toyland Pack of 4 Colourful Toy Boats - Water Toys - Pool & Bathtime Toy
- Price
- £14.87
- Rating
- 4.3/5
- Reviews
- 181
- Age
- 1y ago

Robo Alive ZURU Robo Boats White Shark & Dino Shark Boat 2er-Pack by ZURU Water Activated Boat Toy Boys Bath Pool (Amazon Exclusive)
- Price
- £11.30
- Rating
- 3.9/5
- Reviews
- 518
- Age
- 2y ago

Toyland 39cm (15)Colourful Ferry Boat Kids Water Toy- Pool & Bathtime Toy
- Price
- £16.81
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 2y ago
Trending
90-day click momentum
5x Kids Childrens Baby Stackable Bathtime Boats Floating Water Tub Toys Fun Play
- Price
- £3.87
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Sixstore New Kids Childrens Baby Bathtime Boats Floating Water Tub Toys Fun Play Shopmonk - 5 Pack
- Price
- £5.85
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 4y ago

10pcs Stackable Boats Bath Toy Bath Toys Plastic Floating Boats Shower Toy Boats Bathtub Toys for Kids Preschool Boys Girls Gift
- Price
- £9.73
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 2y ago

ifundom 3PCS Mini Sailing Boat Toys for Kids Bath Play Set Floating Water Sailboats for Toddlers Educational Plastic Kids Bath Toys for Bathtime Fun
- Price
- £11.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Munchkin 5 Pack Fleet of Boats Baby Bath Toy | Water Play
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 5,873
- Age
- 1y ago
Newest
by launch date
5x Kids Childrens Baby Stackable Bathtime Boats Floating Water Tub Toys Fun Play
- Price
- £3.87
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

SZJJX RC Boat for Kids 100+ Mins Play Time Remote Control Boats 2.4 GHz High Speed Mini RC Racing Boats for Lake/Pool/Pond with 1800mAh Battery Water Play Toy Gift for Boys&Girls-Blue
- Price
- £14.35
- Rating
- 4.0/5
- Reviews
- 133
- Age
- 10mo ago

3pcs Wind Up Boat Bath Toys Boat Inflatable Clockwork Toys Bath Toy Play Water Toys Bathtub Floating Toy Inflatable Paddle Boat Wind Up Toys Gifts(Not suitable for children under 12 years old)
- Price
- £9.68
- Rating
- 2.5/5
- Reviews
- 8
- Age
- 1y ago

Munchkin 5 Pack Fleet of Boats Baby Bath Toy | Water Play
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 5,873
- Age
- 1y ago

ifundom 3PCS Mini Sailing Boat Toys for Kids Bath Play Set Floating Water Sailboats for Toddlers Educational Plastic Kids Bath Toys for Bathtime Fun
- Price
- £11.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
54
Top-5 brand share
59%
Top 20: 97%
Top-5 click share
45%
Top 20: 86%
Open market
35%
- Toyland21%
- Munchkin16%
- Baker Ross9%
- Generic7%
- Robo Alive7%
- JAYSRIS6%
Demand
Toy Boat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Toy Boat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toy boat27K/yr
- toy boats16K/yr
- toy boats for water play8K/yr
- boat toy17K/yr
- boats for water play5K/yr
- bath boats9K/yr
- boat toys6K/yr
- bath boats for kids10K/yr
- plastic boat3K/yr
- toy boats for kids6K/yr
Reviews and returns
What reviews say buyers love and hate about Toy Boat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Break to easy
Keep falling apart
Stopped working after the one use
A little on the expensive side
I think its overpriced for what it is
Not worth the cost
Poor quality
Slow and cheap quality
much smaller than anticipated
They are also very small - much smaller than they appear
smaller than anticipated
Awful - not waterproof
its not water tight
Might be a non waterproof boat
Love
Quite fun and easy to get going
Nice toy
Good fun
Worth the money
Excellent value for money
Fab price
Just as described
Same as picture
exactly as described
Good battery life, easy to recharge, very fast
Battery also seems to last very well in a charge
Great little boat,good range on battery and great value
Good size
Great size great grandson loves them
Good size with vehicles to put inside
Return
0.7% Return rate 19% Fixable by listing
The button that locks/unlocks the propeller mechanism doesnt work properly either
just did not work
DID NOT WORK AT ALL
much smaller than anticipated
They are also very small - much smaller than they appear
smaller than anticipated
Break to easy
Keep falling apart
Stopped working after the one use
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toy Boat questions
Answered from the same tracked data.








