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Tower Game

Fail

Shoppers spend an estimated $1K a year here, so Tower Game is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£1K/yr2K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 34 sellers

Flapen Score

Tower Game against its category

The dotted line is the Toys & Games average. Past it, Tower Game is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tower Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tower Game 2K times last year and spent an estimated £1K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1K a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
7.7%
Market size, estimated
£1Ka year
Peak month
December52.2× the quietest month
Top search term
tower game2K searches a year

02 · Price

A sale here is worth £7.26.

Listings sell for £7.26 on average, from £4.12 to £9.53. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £7.26 that is £0 to £726 a year per listing.

Average price
£7.26under the $15 to $100 sweet spot
Price range
£4.12–£9.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£726
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #3 within Games & Accessories. It carries 1,457 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#3in Games & Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,457per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£168£336£504£6721001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

34

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • GOTHINK40%
  • Hasbro Gaming33%
  • SOL26%

Demand

Tower Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26NovDecJanFebMarMayJunAugOctNovDecJanJun

Peak months: Dec · busiest ÷ quietest = 52.2×

Reviews and returns

What reviews say buyers love and hate about Tower Game

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Fun/Entertainment Experience”
67%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Too small”
A buyer, on “Size-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tower Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data