Skip to content

Tower Game

Fail

Shoppers spend only $1K a year here, so Tower Game is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£1K/yr2K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 34 sellers

Flapen Score

Tower Game against its category

The dotted line is the Toys & Games average. Past it, Tower Game is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tower Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tower Game 2K times last year and spent an estimated £1K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1K a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
7.7%
Market size, estimated
£1Ka year
Peak month
December52.2× the quietest month
Top search term
tower game2K searches a year

02 · Price

A sale here is worth £7.26.

Listings sell for £7.26 on average, from £4.12 to £9.53. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £7.26 that is £0 to £726 a year per listing.

Average price
£7.26under the $15 to $100 sweet spot
Price range
£4.12–£9.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£726
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #3 within Games & Accessories. It carries 1,457 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#3in Games & Accessories
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,457per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£168£336£504£6721001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • GOTHINK40%
  • Hasbro Gaming33%
  • SOL26%

Demand

Tower Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26NovDecJanFebMarMayJunAugOctNovDecJanJun

Peak months: Dec · busiest ÷ quietest = 52.2×

Reviews and returns

What reviews say buyers love and hate about Tower Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall67%−0.25

Too small

This is tiny

They are mini

Ease Of Use8%−0.03

Without it, it feels abit less practical

Strength8%−0.03

Given the flimsiness it would likely not have lasted long anyway

flimsy box

Love

Fun/Entertainment Experience46%+2.54

Lots of fun for kids and adults

Fun for all

Great fun

Quality-Overall16%+1.01

The blocks are well made u like some of the cheaper versions I purchased before

Great quality and value

Quality

Value For Money16%+1.01

Great value alternative to the well known brand

Great value

Good price

Durability8%

Nice and durable

Durable box

I can confirm it is durable

Size-Overall4%−0.25

Perfect size

Fits back in box

Return

0.6% Return rate 71% Fixable by listing

Size-Overall65%▁▇▄███

Too small

This is tiny

They are mini

Gifting Purpose7%▁▁█▁▁▄
Defective Material/Parts5%▁▁█▁▁▁
Product Condition5%▁▁█▄▁▄
Functionality-Overall5%▁▁█▄▁▄

FAQ

Common Tower Game questions

Answered from the same tracked data.