Skip to content

Toploader Binder

Fail

The products selling today already average 4.7★, so Toploader Binder is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£163K/yr284K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
57%top-5 click share · 16 brands · 25 sellers

Flapen Score

Toploader Binder against its category

The dotted line is the Toys & Games average. Past it, Toploader Binder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toploader Binder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toploader Binder 284K times last year and spent an estimated £163K. The top 5 brands take 80% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
3.4%
Market size, estimated
£163Ka year
Peak month
April2.0× the quietest month
Top search term
top loader binder134K searches a year

02 · Price

A sale here is worth £17.05.

Listings sell for £17.05 on average, from £10.08 to £30.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £17.05 that is £2K to £4K a year per listing.

Average price
£17.05inside the $15 to $100 sweet spot
Price range
£10.08–£30.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #87 within Collectible Toys. It carries 379 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#87in Collectible Toys
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
379per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
22 months

Products

Top Toploader Binder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

25

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

17%

  • khlerox30%
  • ProCase21%
  • Card Guardian18%
  • MewVeer7%
  • WITHYU4%
  • FunGuys3%
  • Open — no brand owns it (10 brands, 17%)

Demand

Toploader Binder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Toploader Binder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • top loader binder134K/yr
  • toploader binder106K/yr
  • pokemon top loader binder11K/yr
  • top loader binder 9 pocket8K/yr
  • toploader binder 9 pocket6K/yr
  • pokemon toploader binder9K/yr
  • top loaders binder4K/yr
  • pokemon card top loader binder4K/yr
  • mintkeeper toploader binder3K/yr

Reviews and returns

What reviews say buyers love and hate about Toploader Binder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use13%−0.05

its harder to close

Not even usable

It takes a bit of care and patience,

Size-Overall10%+0.59

Big

HUGE,

Woah didn't realise it would be this big

Functionality-Overall8%−0.04

falls open when you unzip the binder

Quality-Overall8%+0.57

I would say that the pocket themselves are not the best quality

not the best

Color8%+0.27

Great binder fits the top loaders well lots of pages to fit your cards in the only thing I would say is I wish they did more colours for the top loader ones

Love

Quality-Overall35%+0.57

Amazing quality

The cover feels high quality

Build quality feels solid

Collectibles16%+1.54

store your collection

Happy to keep my treasured cards in it

Great product for collectors

Value For Money9%−0.01

Good value

Amazing value for money

Well worth the money

Size-Overall6%+0.59

It fits

As described and fits cards well

Perfect size and fits the toploaders perfectly

Storage Capacity5%+0.47

Great storage option

Good storage

good storage capacity

Return

0.7% Return rate 72% Fixable by listing

Size-Overall63%▆▆▇█▇▇

Big

HUGE,

Woah didn't realise it would be this big

Quality-Overall9%▁█▃▆▇▃

I would say that the pocket themselves are not the best quality

not the best

Advertised Vs Actual Product3%█▁▁▃▂▂
Strength3%█▁▃▁▁▁
Value For Money3%▁▁█▁▁▃

FAQ

Common Toploader Binder questions

Answered from the same tracked data.