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Toploader Binder

Fail

The products selling today already average 4.7★, so Toploader Binder is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£163K/yr284K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
57%top-5 click share · 16 brands · 25 sellers

Flapen Score

Toploader Binder against its category

The dotted line is the Toys & Games average. Past it, Toploader Binder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toploader Binder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toploader Binder 284K times last year and spent an estimated £163K. The top 5 brands take 80% of clicks. Demand peaks in Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
284K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
3.4%
Market size, estimated
£163Ka year
Peak month
April2.0× the quietest month
Top search term
top loader binder134K searches a year

02 · Price

A sale here is worth £17.05.

Listings sell for £17.05 on average, from £10.08 to £30.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £17.05 that is £2K to £4K a year per listing.

Average price
£17.05inside the $15 to $100 sweet spot
Price range
£10.08–£30.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #87 within Collectible Toys. It carries 379 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#87in Collectible Toys
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
379per listing
Listings tracked
26

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
22 months

Products

Top Toploader Binder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

25

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 95%

Open market

17%

  • khlerox30%
  • ProCase21%
  • Card Guardian18%
  • MewVeer7%
  • WITHYU4%
  • FunGuys3%
  • Open — no brand owns it (10 brands, 17%)

Demand

Toploader Binder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Toploader Binder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • top loader binder134K/yr
  • toploader binder106K/yr
  • pokemon top loader binder11K/yr
  • top loader binder 9 pocket8K/yr
  • toploader binder 9 pocket6K/yr
  • pokemon toploader binder9K/yr
  • top loaders binder4K/yr
  • pokemon card top loader binder4K/yr
  • mintkeeper toploader binder3K/yr

Reviews and returns

What reviews say buyers love and hate about Toploader Binder

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Ease Of Use”
0.7%of orders come back
“its harder to close”
A buyer, on “Ease Of Use”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toploader Binder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data