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Top Loaders

Fail

The top 5 products take 78% of clicks, so Top Loaders is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£537K/yr441K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
78%top-5 click share · 8 brands · 43 sellers

Flapen Score

Top Loaders against its category

The dotted line is the Toys & Games average. Past it, Top Loaders is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Top Loaders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Top Loaders 441K times last year and spent an estimated £537K. The top 5 brands take 92% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £537K a year.

Searches, last 12 months
441K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
12.1%
Market size, estimated
£537Ka year
Peak month
April2.0× the quietest month
Top search term
top loaders171K searches a year

02 · Price

A sale here is worth £10.05.

Listings sell for £10.05 on average, from £4.33 to £19.88. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £10.05 that is £40K to £50K a year per listing.

Average price
£10.05under the $15 to $100 sweet spot
Price range
£4.33–£19.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£40K–£50K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Collectible Toys. It carries 1,478 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Collectible Toys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,478per listing
Listings tracked
12

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Top Loaders products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£81K£161K£242K£322K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

43

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

5%

  • MintKeeper52%
  • Ultra Pro18%
  • Mlikero10%
  • Wcakby8%
  • WAIZHIUA4%
  • khlerox3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Top Loaders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Top Loaders search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • top loaders171K/yr
  • toploaders85K/yr
  • toploader28K/yr
  • top loader30K/yr
  • top loaders for pokemon cards20K/yr
  • pokemon top loaders19K/yr
  • card sleeves and top loaders12K/yr
  • card top loaders17K/yr
  • penny sleeves and top loaders7K/yr
  • pokemon card top loader8K/yr

Reviews and returns

What reviews say buyers love and hate about Top Loaders

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Color”
0.2%of orders come back
“not having the typical blue tint to them”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Top Loaders questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data