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Top Loaders

Fail

The top 5 products take 78% of clicks, so Top Loaders is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£537K/yr441K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
78%top-5 click share · 8 brands · 43 sellers

Flapen Score

Top Loaders against its category

The dotted line is the Toys & Games average. Past it, Top Loaders is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Top Loaders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Top Loaders 441K times last year and spent an estimated £537K. The top 5 brands take 92% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £537K a year.

Searches, last 12 months
441K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
12.1%
Market size, estimated
£537Ka year
Peak month
April2.0× the quietest month
Top search term
top loaders171K searches a year

02 · Price

A sale here is worth £10.05.

Listings sell for £10.05 on average, from £4.33 to £19.88. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £10.05 that is £40K to £50K a year per listing.

Average price
£10.05under the $15 to $100 sweet spot
Price range
£4.33–£19.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£40K–£50K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Collectible Toys. It carries 1,478 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Collectible Toys
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,478per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Top Loaders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£81K£161K£242K£322K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

43

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • MintKeeper52%
  • Ultra Pro18%
  • Mlikero10%
  • Wcakby8%
  • WAIZHIUA4%
  • khlerox3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Top Loaders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Top Loaders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • top loaders171K/yr
  • toploaders85K/yr
  • toploader28K/yr
  • top loader30K/yr
  • top loaders for pokemon cards20K/yr
  • pokemon top loaders19K/yr
  • card sleeves and top loaders12K/yr
  • card top loaders17K/yr
  • penny sleeves and top loaders7K/yr
  • pokemon card top loader8K/yr

Reviews and returns

What reviews say buyers love and hate about Top Loaders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color16%−0.07

not having the typical blue tint to them

There blue

not blue like other sleeves

Advertised Vs Actual Product9%−0.02

advertised abit weird

Not an accurate description

misleading

Quality-Overall9%+3.05

Awful toploaders

Bad quality

Poor toploaders

Strength7%−0.04

they don't feel anywhere near as sturdy as other top loaders

Flimsy

Value For Money7%+0.83

could be cheaper

better bargains to be had

Pricing, I know is a little higher than your random vendor, But For the ease of use, sturdiness, and size, They're the best

Love

Quality-Overall41%+3.05

Nice product with great condition

Good quality

Good quality and very clear

Value For Money14%+0.83

Worth it

Priced right

Great Value

Advertised Vs Actual Product10%−0.02

exactly as pictured and described

Exactly as stated

As described

Drop/Impact Protection8%+0.60

Protects cards very well

Great for protection

Great quality item for perfect protection

Ease Of Use5%−0.03

easy to use

I find these ones easy to get the top open

makes them easier to handle

Return

0.2% Return rate 49% Fixable by listing

Size-Overall23%█▅▃▅▃▄

Inconsistent sizes. how do they get that wrong

They are not perfect fit size

Quality-Overall11%█▃▇▂█▃

Awful toploaders

Bad quality

Poor toploaders

Scratch Resistance9%▁▅▆█▇▅
Value For Money8%▁▆█▂▃▆

could be cheaper

better bargains to be had

Pricing, I know is a little higher than your random vendor, But For the ease of use, sturdiness, and size, They're the best

Color8%▁▁▁█▇█

not having the typical blue tint to them

There blue

not blue like other sleeves

FAQ

Common Top Loaders questions

Answered from the same tracked data.