Top Hat

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months

263K

Growth, 90 days vs prior 90

-27.1%

Conversion, latest week

4.9%

Market size, estimated

£145Ka year

Peak month

October5.3× the quietest month

Top search term

top hat131K searches a year

Listings sell for £11.31 on average, from £3.88 to £34.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £11.31 that is £8K to £11K a year per listing.

Average price

£11.31under the $15 to $100 sweet spot

Price range

£3.88–£34.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

£8K–£11K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #156 within Dress-Up Accessories. It carries 313 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

57%

Out of stock, average day

3.4%

Average rank

#156in Dress-Up Accessories

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

313per listing

Listings tracked

14

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months