Top Hat
soft demand (-27.1% this quarter) — Top Hat doesn't clear our bar today.
Flapen Score
Is Top Hat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Top Hat is a £145K/yr Amazon United Kingdom market (263K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.
Top Hat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.1% over the last 90 days and 4.9% of searches end in a purchase.
£145K
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 14 products
Top Top Hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
HENBRANDT Black Velour Top Hat - Adult Fancy Dress Costume
- Price
- £5.73
- Rating
- 4.3/5
- Reviews
- 1,964
- Age
- 16y ago
GrassVillage Victorian Style Adults/Kids Fancy Dress Set Top Hat & Cane - PARTY WORLD BOOK WEEK/HALLOWEEN KIT
- Price
- £8.32
- Rating
- 4.3/5
- Reviews
- 1,041
- Age
- 6y ago
Black Top Hat Adult Velour Steampunk Fancy Dress Hat | Victorian Mad Hatter Costume Top Hat for Men Magician Ringmaster Cabaret Burlesque Halloween & Greatest Showman Outfit | One Size 58cm
- Price
- £9.14
- Rating
- 3.8/5
- Reviews
- 43
- Age
- 1y ago
BLACK 100% WOOL HAND MADE TOP FELT EVENT HAT BY VIZ-UK WEAR(Size: XL)
- Price
- £32.20
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 15y ago
Ram Adult Black Velour Top Hat Victorian Magician Hat Ringmaster Fancy Dress Halloween Cabaret Cosplay Hat
- Price
- £4.18
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5mo ago
Trending
90-day click momentum
ARG Hand Made Wool Top Hat Satin Lined Riding Equestrian Ascot Event Dressage Topper with Removable Feather Small to XL (as8 Alpha s Black)
- Price
- £13.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3y ago
![Xposed Menâs Traditional Black 100% Wool Felt Top Hat Handmade Stiff Shell with Feather [TH301-BLACK-M]](https://m.media-amazon.com/images/I/517cYC6goeL.jpg)
Xposed Menâs Traditional Black 100% Wool Felt Top Hat Handmade Stiff Shell with Feather [TH301-BLACK-M]
- Price
- £34.91
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago
Ram Adult Black Velour Top Hat Victorian Magician Hat Ringmaster Fancy Dress Halloween Cabaret Cosplay Hat
- Price
- £4.18
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5mo ago
BLACK 100% WOOL HAND MADE TOP FELT EVENT HAT BY VIZ-UK WEAR(Size: XL)
- Price
- £32.20
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 15y ago
Pork-Pie-Fedora-Hat Wide Brim Felt Flat-Top-Boater Hat for Men Women(Size:M) Black with Band M
- Price
- £11.55
- Rating
- 4.2/5
- Reviews
- 160
- Age
- 2y ago
Newest
by launch dateRam Adult Black Velour Top Hat Victorian Magician Hat Ringmaster Fancy Dress Halloween Cabaret Cosplay Hat
- Price
- £4.18
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5mo ago
Makii Victorian Style Top Hat and Cane Set For Adults Black Top Hat Fancy Dress 1970s Gangster Pimp Staff For World Book Day Week (Top Hat with Cane)
- Price
- £9.37
- Rating
- 3.1/5
- Reviews
- 7
- Age
- 6mo ago
GrassVillage Victorian Black Top Hat Classic Fancy Dress Hat for Adults & Kids | Rich Gentleman Costume Accessory for Parties Halloween Theatre & Role Play
- Price
- £6.64
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 1y ago
Black Top Hat Adult Velour Steampunk Fancy Dress Hat | Victorian Mad Hatter Costume Top Hat for Men Magician Ringmaster Cabaret Burlesque Halloween & Greatest Showman Outfit | One Size 58cm
- Price
- £9.14
- Rating
- 3.8/5
- Reviews
- 43
- Age
- 1y ago
Pork-Pie-Fedora-Hat Wide Brim Felt Flat-Top-Boater Hat for Men Women(Size:M) Black with Band M
- Price
- £11.55
- Rating
- 4.2/5
- Reviews
- 160
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
12 falling
Sellers
50
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
19%
- HENBRANDT29%
- GrassVillage17%
- ZANGOC13%
- viz-uk wear10%
- RAM ONLINE7%
- XuoAz5%
Top Hat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 5.3×
Top Top Hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- top hat131K/yr
- top hat fancy dress24K/yr
- kids top hat16K/yr
- black top hat18K/yr
- top hats11K/yr
- top hats for men12K/yr
- top hat kids8K/yr
- magician hat12K/yr
- tophat7K/yr
- top hat and cane5K/yr
What reviews say buyers love and hate about Top Hat
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Okay for price”
“Nice quality for fancy dress”
“The size is good”
“It was what it said on the box”
“Sturdy and a decent fit”
What buyers complain about
78% of reviews“The measurements provided are not very helpful at all for trying to get the correct size”
“Not Worth it”
“Quality is not very good at all”
“Cane is plastic rubbish”
“Please put better measurements on the listing”
Top Hat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
81%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Top Hat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
