top gun costume
Skip itHigh returns (6.5%) — this niche doesn't clear our bar today.
Avg price
Incredible£23.45avg listing price — sweet spot $15–$100
Price range
Great£13.07–£30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great351.75avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£105K£105K/yr · 232K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad6.5%return rate — above 5% kills the launch gate
According to Flapen's Amazon United Kingdom niche tracking, top gun costume is a £105K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
top gun costume market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £70K–£94K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #1,015
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 63%
- Out of stock
- 5.1%
- Avg brand age
- 49 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
39
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
9%
- Smiffys53%
- FIESTAS GUIRCA10%
- Morph9%
- EraSpooky9%
- Orizizhic6%
- SoWest5%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 12.8×
Top top gun costume search terms
- top gun costume men99K/yr
- maverick fancy dress41K/yr
- top gun costume28K/yr
- topgun costume men7K/yr
- flight suit8K/yr
- top gun fancy dress7K/yr
- top gun outfit8K/yr
- fighter pilot costume5K/yr
- top gun maverick costume9K/yr
- maverick outfit7K/yr
Top top gun costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smiffys Top Gun Costume Adult Green Jumpsuit Name Tags & Glasses Official Top Gun License Outfit with Aviation Badges Pocket Zip Details & Waist Belt Official Top Gun Halloween Fancy Dress
Smiffys£26.514.0★1,334 rev
Smiffys Officially Licensed Top Gun Bomber Jacket
Smiffys£26.853.9★62 rev
FIESTAS GUIRCA Fighter Pilot Fancy Dress Costume Adult Man Size Large 52-54
FIESTAS GUIRCA£13.073.7★716 rev
EraSpooky Men Pilot Costume Aviator Fancy Dress Halloween Party Cosplay Outfit for Adult
EraSpooky£29.774.3★689 rev
SoWest Mens Flight Suit Costume 80s Navy Pilot Jumpsuit with Badge Detail | Military Fighter Pilot Fancy Dress Outfit for Adults Halloween & Cosplay Party - XL
SoWest£16.323.8★68 rev
Newest
by launch date
Orizizhic 4 Pcs Men Pilot Costume Aviator Fighter Pilot Flight Suit Costume Fancy Dress Set with Pilot Jumpsuit Necklace Sunglasses for Halloween Cosplay Costume Carnival World Book Day
Orizizhic£23.364 rev
Orizizhic 4 Pcs Men Pilot Costume Aviator Fighter Pilot Flight Suit Costume Fancy Dress Set with Pilot Jumpsuit Necklace Sunglasses for Halloween Cosplay Costume Carnival World Book Day
Orizizhic£22.454 rev
Orizizhic 4 Pcs Men Pilot Costume Aviator Fighter Pilot Flight Suit Costume Fancy Dress Set with Pilot Jumpsuit Necklace Sunglasses for Halloween Cosplay Costume Carnival World Book Day
Orizizhic£22.884 rev
Crittygo Pilot Costume Men Aviator Fancy Dress with Jumpsuit Necklace Glasses Pilot Outfit for Men Adult Halloween Cosplay Costume
Crittygo£22.102 rev
TOLOYE Pilot Costume Men Pilot Costume Aviator with Pilots Hat Aviator Sunglasses Accessories Fancy Dress for Adults Flight Suit for Halloween Cosplay Party M
TOLOYE£22.220 rev
Trending
90-day click momentum
Smiffys Top Gun Ladies A-Line Dress Costume Official Licensed Top Gun Movie Outfit Green Military Dress with Belt & Pilot Badges Womens Aviator Halloween Fancy Dress 80s Film Party Large
Smiffys£22.215.0★
Orizizhic 4 Pcs Men Pilot Costume Aviator Fighter Pilot Flight Suit Costume Fancy Dress Set with Pilot Jumpsuit Necklace Sunglasses for Halloween Cosplay Costume Carnival World Book Day
Orizizhic£22.884.5★
Orizizhic 4 Pcs Men Pilot Costume Aviator Fighter Pilot Flight Suit Costume Fancy Dress Set with Pilot Jumpsuit Necklace Sunglasses for Halloween Cosplay Costume Carnival World Book Day
Orizizhic£23.364.5★
Orizizhic 4 Pcs Men Pilot Costume Aviator Fighter Pilot Flight Suit Costume Fancy Dress Set with Pilot Jumpsuit Necklace Sunglasses for Halloween Cosplay Costume Carnival World Book Day
Orizizhic£22.454.5★
Smiffys Officially Licensed Top Gun Bomber Jacket
Smiffys£26.843.9★
What buyers say about top gun costume
What buyers praise and complain about, mined from review topics.What buyers love
“are well made”
“Good value”
“passable for a party”
“has stretch to it which is great”
“Suit was made of decent material with multiple badges”
“It's comfortable enough for a fancy dress costume”
What buyers complain about
“as the ones provided with the costume were of poor quality”
“Poor size guide”
“It did rip though”
“Not really worth £35”
Top return reasons
Common questions
- Is top gun costume profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 24 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the top gun costume niche?
- 10 brands and 39 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in top gun costume?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 6.5% — above our launch gate.
- When does demand for top gun costume peak?
- Demand peaks in Oct–Nov; the busiest month runs 12.8× the quietest.
- What does it cost to enter the top gun costume niche?
- Listings span £13.07–£30.54; the average listing price is £23.45 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.