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Top Gun Costume

Fail

Returns run at 6.5% of orders, so Top Gun Costume is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£105K/yr232K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
58%top-5 click share · 10 brands · 39 sellers

Flapen Score

Top Gun Costume against its category

The dotted line is the Toys & Games average. Past it, Top Gun Costume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Top Gun Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Top Gun Costume 232K times last year and spent an estimated £105K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
1.9%
Market size, estimated
£105Ka year
Peak month
October12.8× the quietest month
Top search term
top gun costume men99K searches a year

02 · Price

A sale here is worth £23.45.

Listings sell for £23.45 on average, from £13.07 to £30.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £23.45 that is £2K to £6K a year per listing.

Average price
£23.45inside the $15 to $100 sweet spot
Price range
£13.07–£30.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
6.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,015 within Fancy Dress. It carries 352 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
5.1%
Average rank
#1,015in Fancy Dress
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
352per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Top Gun Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

39

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

9%

  • Smiffys53%
  • FIESTAS GUIRCA10%
  • Morph9%
  • EraSpooky9%
  • Orizizhic6%
  • SoWest5%
  • Open — no brand owns it (4 brands, 9%)

Demand

Top Gun Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 12.8×

Search terms

Top Top Gun Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • top gun costume men99K/yr
  • maverick fancy dress41K/yr
  • top gun costume28K/yr
  • topgun costume men7K/yr
  • flight suit8K/yr
  • top gun fancy dress7K/yr
  • top gun outfit8K/yr
  • fighter pilot costume5K/yr
  • top gun maverick costume9K/yr
  • maverick outfit7K/yr

Reviews and returns

What reviews say buyers love and hate about Top Gun Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%+3.64

as the ones provided with the costume were of poor quality

Quality is also very poor

Quality as expected, not great

Size-Overall21%−0.45

Poor size guide

Didn't fit, not their fault

Comes up tiny

Durability8%−0.17

It did rip though

Value For Money8%−0.16

Not really worth £35

Love

Quality-Overall52%+3.64

are well made

Glasses, wings badge and Dog tags all included and of good quality

fantastic quality - looks amazing

Value For Money19%−0.16

Good value

Brilliant for the price of £10

Portability7%−0.04

passable for a party

Stretchability/Expandability/Elasticity5%+0.42

has stretch to it which is great

Material Quality5%+0.42

Suit was made of decent material with multiple badges

Return

6.5% Return rate 89% Fixable by listing

Size-Overall86%▆██▇▇█

Poor size guide

Didn't fit, not their fault

Comes up tiny

Quality-Overall5%█▁▄▅▇▃

as the ones provided with the costume were of poor quality

Quality is also very poor

Quality as expected, not great

Material Quality3%▁▅▂█▄▁
Advertised Vs Actual Product1%▁▁▁▆▃█
Stitch/Finish/Polish1%█▄▁▁▁▇

FAQ

Common Top Gun Costume questions

Answered from the same tracked data.