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Toothless Plush

Fail

Shoppers spend an estimated $13K a year here, so Toothless Plush is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£13K/yr63K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
50%top-5 click share · 6 brands · 42 sellers

Flapen Score

Toothless Plush against its category

The dotted line is the Toys & Games average. Past it, Toothless Plush is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothless Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toothless Plush 63K times last year and spent an estimated £13K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
1.5%
Market size, estimated
£13Ka year
Peak month
December3.8× the quietest month
Top search term
toothless plush47K searches a year

02 · Price

A sale here is worth £14.63.

Listings sell for £14.63 on average, from £5.99 to £23.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.63 that is £0 to £1K a year per listing.

Average price
£14.63under the $15 to $100 sweet spot
Price range
£5.99–£23.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #2,074 within Soft Toys. It carries 317 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
87%
Out of stock, average day
2.4%
Average rank
#2,074in Soft Toys
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
317per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Toothless Plush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£673£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

42

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 97%

Open market

0%

  • Posh Paws41%
  • Play by Play27%
  • How To Train Your Dragon20%
  • Dreamworks Dragons10%
  • TUBBZ1%
  • DreamWorks Animation SKG1%

Demand

Toothless Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Toothless Plush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toothless plush47K/yr
  • toothless teddy9K/yr
  • how to train your dragon teddy5K/yr
  • night fury3K/yr

Reviews and returns

What reviews say buyers love and hate about Toothless Plush

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Small”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Toothless Plush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data