toothless plush
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great317.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.63avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.99–£23.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 63K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, toothless plush is a £13K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 35/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
toothless plush market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £22K–£29K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #2,074
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 30%
- Out of stock
- 2.4%
- Avg brand age
- 37 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
42
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
0%
- Posh Paws41%
- Play by Play27%
- How To Train Your Dragon20%
- Dreamworks Dragons10%
- TUBBZ1%
- DreamWorks Animation SKG1%
Demand
Weekly Amazon search volume, last 49 weeks — -30.7% search growth over the last 90 days.Top toothless plush search terms
- toothless plush47K/yr
- toothless teddy9K/yr
- how to train your dragon teddy5K/yr
- night fury3K/yr
Top toothless plush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Play by Play 760025571 Soft Toy Toothless 30 cm
Play by Play£20.284.6★168 rev
How To Train Your Dragon Movie 10 (25cm) Toothless Dragon Soft Plush Toy
Posh Paws£14.814.6★38 rev
How To Train Your Dragon 7 / 18cm Toothless Dragon Cute Tongue Smile Expression Soft Plush Toy
Posh Paws£13.214.5★31 rev
How To Train Your Dragon 7 / 18cm Toothless Dragon Cute Smiley Expression Soft Plush Toy
Posh Paws£13.284.5★31 rev
How To Train Your Dragon Movie 18 (46cm) Extra-Large Lying Toothless Dragon Soft Plush Toy
Posh Paws£23.724.8★9 rev
Newest
by launch date
How To Train Your Dragon Pyjamas Toothless Girls Pyjamas Dragon Kids Pjs Girls Pyjama Sets Purple 7-8 Years
How To Train Your Dragon£12.66128 rev
How To Train Your Dragon Night Fury Mens Black Short Sleeved T-Shirt | Graphic Tee with Character Print | Casual Wear for Movie Fans Merch - Medium
How To Train Your Dragon£15.671 rev
Play by Play 760025571 Soft Toy Toothless 30 cm
Play by Play£20.28168 rev
How To Train Your Dragon Boys Hoodie Toothless Kids Hoodie Dragon Hooded Sweatshirt Black 9-10 Years
How To Train Your Dragon£19.89238 rev
How To Train Your Dragon Boys Hoodie Toothless Kids Hoodie Dragon Hooded Sweatshirt Black 7-8 Years
How To Train Your Dragon£19.66238 rev
Trending
90-day click momentumHow To Train Your Dragon Night Fury Mens Black Short Sleeved T-Shirt | Graphic Tee with Character Print | Casual Wear for Movie Fans Merch - Medium
How To Train Your Dragon£15.675.0★
How To Train Your Dragon Boys Pyjamas Toothless Pjs For Boys Dragon Kids Pjs For Summer Blue 10-11 Years
How To Train Your Dragon£11.344.6★
How To Train Your Dragon Boys Pyjamas Toothless Pjs For Boys Dragon Kids Pjs For Summer Black 11-12 Years
How To Train Your Dragon£13.324.8★
How To Train Your Dragon Pyjamas Toothless Girls Pyjamas Dragon Kids Pjs Girls Pyjama Sets Purple 7-8 Years
How To Train Your Dragon£12.664.5★
Spin Master Universal Pictures How to Train Your Dragon Mini Plushies Toothless & Deadly Nadder 2-Pack 3 Dragon Stuffed Animals Kids Toys for Boys Ages 4 & Up
Dreamworks Dragons£10.764.5★
What buyers say about toothless plush
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“As described”
“definitely good value for money”
“Good size”
“the kids loved be able to play with their dragon”
“was a present”
“Soft and comfortable”
“part of body allowing great imagination while playing”
“comfortable”
What buyers complain about
“Small”
“bit too expensive”
“The quality is poor”
“Every time it is placed in the water”
Top return reasons
Common questions
- Is toothless plush profitable to sell on Amazon United Kingdom?
- The niche generates £13K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the toothless plush niche?
- 6 brands and 42 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in toothless plush?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.9%.
- What does it cost to enter the toothless plush niche?
- Listings span £5.99–£23.72; the average listing price is £14.63 (sweet spot $15–$100). The average incumbent carries 317 reviews — the moat a new listing must climb.