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Toothless Plush

Fail

Shoppers spend only $13K a year here, so Toothless Plush is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£13K/yr63K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
50%top-5 click share · 6 brands · 42 sellers

Flapen Score

Toothless Plush against its category

The dotted line is the Toys & Games average. Past it, Toothless Plush is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothless Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toothless Plush 63K times last year and spent an estimated £13K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
1.5%
Market size, estimated
£13Ka year
Peak month
December3.8× the quietest month
Top search term
toothless plush47K searches a year

02 · Price

A sale here is worth £14.63.

Listings sell for £14.63 on average, from £5.99 to £23.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.63 that is £0 to £1K a year per listing.

Average price
£14.63under the $15 to $100 sweet spot
Price range
£5.99–£23.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #2,074 within Soft Toys. It carries 317 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
87%
Out of stock, average day
2.4%
Average rank
#2,074in Soft Toys
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
317per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Toothless Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£673£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

42

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

0%

  • Posh Paws41%
  • Play by Play27%
  • How To Train Your Dragon20%
  • Dreamworks Dragons10%
  • TUBBZ1%
  • DreamWorks Animation SKG1%

Demand

Toothless Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Toothless Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothless plush47K/yr
  • toothless teddy9K/yr
  • how to train your dragon teddy5K/yr
  • night fury3K/yr

Reviews and returns

What reviews say buyers love and hate about Toothless Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.18

Small

its just a little too small for my liking

Value For Money20%+0.57

bit too expensive

i feel like the price is too high

Quite expensive

Quality-Overall10%+2.12

The quality is poor

Water Resistance10%−0.04

Every time it is placed in the water

Love

Quality-Overall40%+2.12

Good quality

it is a good quality plushie

Good quality plushy with nice details

Advertised Vs Actual Product17%+1.31

As described

Exactly how it looks on picture

Looks how the pictures show

Value For Money9%+0.57

definitely good value for money

Worth the money

Reasonable price worth it

Size-Overall9%−0.18

Good size

Its okay, reasonable size

Size is as indicated

Fun/Entertainment Experience9%−0.03

the kids loved be able to play with their dragon

Brilliant toys

A good toy for a 4 year old boy

Return

0.9% Return rate 60% Fixable by listing

Size-Overall63%▁▆▅▅██

Small

its just a little too small for my liking

Gifting Purpose11%▁█▃▃▁▁
Gap/Hole9%▁▁█▁▁▁
Add-Ons/Attachments7%▁▁█▁▁▁
Quality-Overall7%█▁▁▂▁▁

The quality is poor

FAQ

Common Toothless Plush questions

Answered from the same tracked data.