Toothless Plush
a small market ($13K/yr) — Toothless Plush doesn't clear our bar today.
Flapen Score
Is Toothless Plush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toothless Plush is a £13K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 35/100.
Toothless Plush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -30.7% over the last 90 days and 1.5% of searches end in a purchase.
£13K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 23 products
Top Toothless Plush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Play by Play 760025571 Soft Toy Toothless 30 cm
- Price
- £20.28
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago
How To Train Your Dragon Movie 10 (25cm) Toothless Dragon Soft Plush Toy
- Price
- £14.81
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 1y ago
How To Train Your Dragon 7 / 18cm Toothless Dragon Cute Tongue Smile Expression Soft Plush Toy
- Price
- £13.21
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago
How To Train Your Dragon 7 / 18cm Toothless Dragon Cute Smiley Expression Soft Plush Toy
- Price
- £13.28
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago
How To Train Your Dragon Movie 18 (46cm) Extra-Large Lying Toothless Dragon Soft Plush Toy
- Price
- £23.72
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago
Trending
90-day click momentum
How To Train Your Dragon Night Fury Mens Black Short Sleeved T-Shirt | Graphic Tee with Character Print | Casual Wear for Movie Fans Merch - Medium
- Price
- £15.67
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
How To Train Your Dragon Boys Pyjamas Toothless Pjs For Boys Dragon Kids Pjs For Summer Blue 10-11 Years
- Price
- £11.34
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 1y ago
How To Train Your Dragon Boys Pyjamas Toothless Pjs For Boys Dragon Kids Pjs For Summer Black 11-12 Years
- Price
- £13.32
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 1y ago
How To Train Your Dragon Pyjamas Toothless Girls Pyjamas Dragon Kids Pjs Girls Pyjama Sets Purple 7-8 Years
- Price
- £12.66
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 10mo ago
Spin Master Universal Pictures How to Train Your Dragon Mini Plushies Toothless & Deadly Nadder 2-Pack 3 Dragon Stuffed Animals Kids Toys for Boys Ages 4 & Up
- Price
- £10.76
- Rating
- 4.5/5
- Reviews
- 474
- Age
- 1y ago
Newest
by launch dateHow To Train Your Dragon Pyjamas Toothless Girls Pyjamas Dragon Kids Pjs Girls Pyjama Sets Purple 7-8 Years
- Price
- £12.66
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 10mo ago
How To Train Your Dragon Night Fury Mens Black Short Sleeved T-Shirt | Graphic Tee with Character Print | Casual Wear for Movie Fans Merch - Medium
- Price
- £15.67
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Play by Play 760025571 Soft Toy Toothless 30 cm
- Price
- £20.28
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago
How To Train Your Dragon Boys Hoodie Toothless Kids Hoodie Dragon Hooded Sweatshirt Black 9-10 Years
- Price
- £19.89
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 1y ago
How To Train Your Dragon Boys Hoodie Toothless Kids Hoodie Dragon Hooded Sweatshirt Black 7-8 Years
- Price
- £19.66
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
42
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
50%
Top 20: 97%
Open market
0%
- Posh Paws41%
- Play by Play27%
- How To Train Your Dragon20%
- Dreamworks Dragons10%
- TUBBZ1%
- DreamWorks Animation SKG1%
Toothless Plush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Toothless Plush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toothless plush47K/yr
- toothless teddy9K/yr
- how to train your dragon teddy5K/yr
- night fury3K/yr
What reviews say buyers love and hate about Toothless Plush
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Good quality”
“As described”
“definitely good value for money”
“Good size”
“the kids loved be able to play with their dragon”
What buyers complain about
80% of reviews“Small”
“bit too expensive”
“The quality is poor”
“Every time it is placed in the water”
Toothless Plush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toothless Plush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
