Toothless Plush
FailShoppers spend an estimated $13K a year here, so Toothless Plush is a Fail.
- Flapen Score
- 35 / 100Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 4435
- Market size
- £13K/yr63K searches / yr
- 90-day growth
- -30.7%search demand this quarter
- Competition
- 50%top-5 click share · 6 brands · 42 sellers
Flapen Score
Toothless Plush against its category
The dotted line is the Toys & Games average. Past it, Toothless Plush is stronger. Inside it, weaker.
Market
The Toothless Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toothless Plush 63K times last year and spent an estimated £13K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -30.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £13Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- toothless plush47K searches a year
02 · Price
A sale here is worth £14.63.
Listings sell for £14.63 on average, from £5.99 to £23.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £14.63 that is £0 to £1K a year per listing.
- Average price
- £14.63under the $15 to $100 sweet spot
- Price range
- £5.99–£23.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #2,074 within Soft Toys. It carries 317 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 87%
- Out of stock, average day
- 2.4%
- Average rank
- #2,074in Soft Toys
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 317per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Toothless Plush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Play by Play 760025571 Soft Toy Toothless 30 cm
- Price
- £20.28
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago

How To Train Your Dragon Movie 10 (25cm) Toothless Dragon Soft Plush Toy
- Price
- £14.81
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 1y ago

How To Train Your Dragon 7 / 18cm Toothless Dragon Cute Tongue Smile Expression Soft Plush Toy
- Price
- £13.21
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago

How To Train Your Dragon 7 / 18cm Toothless Dragon Cute Smiley Expression Soft Plush Toy
- Price
- £13.28
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago

How To Train Your Dragon Movie 18 (46cm) Extra-Large Lying Toothless Dragon Soft Plush Toy
- Price
- £23.72
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 1y ago
Trending
estimated 90-day click momentum
How To Train Your Dragon Night Fury Mens Black Short Sleeved T-Shirt | Graphic Tee with Character Print | Casual Wear for Movie Fans Merch - Medium
- Price
- £15.67
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

How To Train Your Dragon Boys Pyjamas Toothless Pjs For Boys Dragon Kids Pjs For Summer Blue 10-11 Years
- Price
- £11.34
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 1y ago

How To Train Your Dragon Boys Pyjamas Toothless Pjs For Boys Dragon Kids Pjs For Summer Black 11-12 Years
- Price
- £13.32
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 1y ago

How To Train Your Dragon Pyjamas Toothless Girls Pyjamas Dragon Kids Pjs Girls Pyjama Sets Purple 7-8 Years
- Price
- £12.66
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 10mo ago

Spin Master Universal Pictures How to Train Your Dragon Mini Plushies Toothless & Deadly Nadder 2-Pack 3 Dragon Stuffed Animals Kids Toys for Boys Ages 4 & Up
- Price
- £10.76
- Rating
- 4.5/5
- Reviews
- 474
- Age
- 1y ago
Newest
by launch date
How To Train Your Dragon Pyjamas Toothless Girls Pyjamas Dragon Kids Pjs Girls Pyjama Sets Purple 7-8 Years
- Price
- £12.66
- Rating
- 4.5/5
- Reviews
- 128
- Age
- 10mo ago

How To Train Your Dragon Night Fury Mens Black Short Sleeved T-Shirt | Graphic Tee with Character Print | Casual Wear for Movie Fans Merch - Medium
- Price
- £15.67
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Play by Play 760025571 Soft Toy Toothless 30 cm
- Price
- £20.28
- Rating
- 4.6/5
- Reviews
- 168
- Age
- 1y ago

How To Train Your Dragon Boys Hoodie Toothless Kids Hoodie Dragon Hooded Sweatshirt Black 9-10 Years
- Price
- £19.89
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 1y ago

How To Train Your Dragon Boys Hoodie Toothless Kids Hoodie Dragon Hooded Sweatshirt Black 7-8 Years
- Price
- £19.66
- Rating
- 4.7/5
- Reviews
- 238
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
42
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 97%
Open market
0%
- Posh Paws41%
- Play by Play27%
- How To Train Your Dragon20%
- Dreamworks Dragons10%
- TUBBZ1%
- DreamWorks Animation SKG1%
Demand
Toothless Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Toothless Plush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toothless plush47K/yr
- toothless teddy9K/yr
- how to train your dragon teddy5K/yr
- night fury3K/yr
Reviews and returns
What reviews say buyers love and hate about Toothless Plush
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toothless Plush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









