Tonies Box Pink
FailThe top 5 brands take 100% of clicks, so Tonies Box Pink is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £37K/yr42K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 45%top-5 click share · 5 brands · 61 sellers
Flapen Score
Tonies Box Pink against its category
The dotted line is the Toys & Games average. Past it, Tonies Box Pink is stronger. Inside it, weaker.
Market
The Tonies Box Pink market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tonies Box Pink 42K times last year and spent an estimated £37K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £37Ka year
- Peak month
- November6.3× the quietest month
- Top search term
- tonies box starter set9K searches a year
02 · Price
A sale here is worth £81.61.
Listings sell for £81.61 on average, from £16.98 to £127.97. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £81.61 that is £0 to £8K a year per listing.
- Average price
- £81.61inside the $15 to $100 sweet spot
- Price range
- £16.98–£127.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #2,270 within Electronic Toys. It carries 509 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 97%
- Out of stock, average day
- 5.2%
- Average rank
- #2,270in Electronic Toys
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 509per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 22 of last year's 26 launches as successful.
26 products launched here in the last 12 months. Amazon counts 22 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 26
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Tonies Box Pink products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
tonies Toniebox 1 Wireless Musical Storybox Starter Set including 1 Creative Grey
- Price
- £52.53
- Rating
- 4.7/5
- Reviews
- 3,708
- Age
- 7y ago

tonies Toniebox 1 Wireless Musical Storybox Starter Set including 1 Creative Purple
- Price
- £52.58
- Rating
- 4.7/5
- Reviews
- 3,708
- Age
- 7y ago

Toniebox 2 Starter Set Speech Boosting Educational Toy for Toddlers Certified 1+ Screen-Free Audio Player with Creative Tonie Rubie Pink
- Price
- £81.53
- Rating
- 4.3/5
- Reviews
- 174
- Age
- 11mo ago

Toniebox 2 Audio Player Disney Princess Bundle for Kids 3+ with Cinderella and Encanto - Cloud Pink
- Price
- £91.15
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 11mo ago

Toniebox 2 Audio Player Disney Princess Bundle for Kids 3+ with Anna Elsa (Frozen) Moana Tinker Bell Cinderella Tangled and Belle - Cloud Pink
- Price
- £127.97
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 11mo ago
Trending
90-day click momentum
Jaffzora Carry Case Compatible with Toniebox 1 & 2 Portable Storage Bag for Tonies Figures Headphones and Accessories Pink
- Price
- £25.16
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Toniebox 2 Classic Sets (Pink - Rachel)
- Price
- £97.62
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Jaffzora Carrying Backpack Compatible with Toniebox Starter Set Travel Storage Bag Fits for Tonies Figures Characters Tonies Headphones & Accessories Blue (Bag Only)
- Price
- £22.71
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 11mo ago

Toniebox 2 Starter Set Speech Boosting Educational Toy for Toddlers Certified 1+ Screen-Free Audio Player with Creative Tonie Rubie Grey
- Price
- £81.08
- Rating
- 4.3/5
- Reviews
- 174
- Age
- 11mo ago

Toniebox 2 Audio Player Julia Donaldson Bundle for Kids 3+ with Stick Man Snail and Whale Smartest Giant in Town Gruffalo Zog Highway Rat and Gruffalos Child - Tropical Teal
- Price
- £121.52
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 11mo ago
Newest
by launch date
Toniebox 2 Classic Sets (Pink - Rachel)
- Price
- £97.62
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Jaffzora Carry Case Compatible with Toniebox 1 & 2 Portable Storage Bag for Tonies Figures Headphones and Accessories Pink
- Price
- £25.16
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Toniebox 2 Starter Set Speech Boosting Educational Toy for Toddlers Certified 1+ Screen-Free Audio Player with Creative Tonie Rubie Pink
- Price
- £81.53
- Rating
- 4.3/5
- Reviews
- 174
- Age
- 11mo ago

Toniebox 2 Audio Player Disney Princess Bundle for Kids 3+ with Cinderella and Encanto - Cloud Pink
- Price
- £91.15
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 11mo ago

Toniebox 2 Audio Player Disney Princess Bundle for Kids 3+ with Anna Elsa (Frozen) Moana Tinker Bell Cinderella Tangled and Belle - Cloud Pink
- Price
- £127.97
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
0%
- tonies88%
- Jaffzora6%
- YOTO3%
- Clementoni1%
- little tikes1%
- Open — no brand owns it (0%)
Demand
Tonies Box Pink search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Tonies Box Pink search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tonies box starter set9K/yr
- story box6K/yr
- story telling box3K/yr
- storytelling box for children6K/yr
- tonies box pink4K/yr
- tomy box5K/yr
- tonight box2K/yr
- tonies box blue2K/yr
- tonie box pink2K/yr
- tonies pink2K/yr
Reviews and returns
What reviews say buyers love and hate about Tonies Box Pink
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
will not charge
Does not charge/no charge indication
Just wish the charging cable was slightly longer
Didnt work
has already quit working
It has now stopped working
Terrible quality sound
Boring voices
no tone to the voices like its being read from a boring script
Ridiculously expensive, hence the dropped star
The figures can be a bit pricey
Expensive and complicated
Sadly, continued failings
Love
Great present
Brilliant idea for next gifts from family and friends too
perfect gift for your little ones
Most amazing kids toy
Good fun
Fun to listen to
Excellent product
Great quality etc
Fantastic product
sound quality is great
The sound quality is clean, and the padded design feels durable enough to cope with everyday knocks and drops
The sound quality is great, and the box feels sturdy enough to cope with being carried around and occasionally dropped
Easy to use
The Toniebox is really easy to use
Operation is also simple and easy
Return
2.5% Return rate 8% Fixable by listing
Didnt work
has already quit working
It has now stopped working
will not charge
Does not charge/no charge indication
Just wish the charging cable was slightly longer
Awful quality and awful connection system
Dont buy if you have a mesh network at home
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tonies Box Pink questions
Answered from the same tracked data.









