Tonies Box Pink
FailThe top 5 brands take 100% of clicks, so Tonies Box Pink is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £37K/yr42K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 45%top-5 click share · 5 brands · 61 sellers
Flapen Score
Tonies Box Pink against its category
The dotted line is the Toys & Games average. Past it, Tonies Box Pink is stronger. Inside it, weaker.
Market
The Tonies Box Pink market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tonies Box Pink 42K times last year and spent an estimated £37K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £37Ka year
- Peak month
- November6.3× the quietest month
- Top search term
- tonies box starter set9K searches a year
02 · Price
A sale here is worth £81.61.
Listings sell for £81.61 on average, from £16.98 to £127.97. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £81.61 that is £0 to £8K a year per listing.
- Average price
- £81.61inside the $15 to $100 sweet spot
- Price range
- £16.98–£127.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #2,270 within Electronic Toys. It carries 509 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 97%
- Out of stock, average day
- 5.2%
- Average rank
- #2,270in Electronic Toys
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 509per listing
- Listings tracked
- 33
04 · Newcomers
22 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 26
- Successful launches
- 22Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Tonies Box Pink products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
tonies Toniebox 1 Wireless Musical Storybox Starter Set including 1 Creative Grey
- Price
- £52.53
- Rating
- 4.7/5
- Reviews
- 3,708
- Age
- 7y ago

tonies Toniebox 1 Wireless Musical Storybox Starter Set including 1 Creative Purple
- Price
- £52.58
- Rating
- 4.7/5
- Reviews
- 3,708
- Age
- 7y ago

Toniebox 2 Starter Set Speech Boosting Educational Toy for Toddlers Certified 1+ Screen-Free Audio Player with Creative Tonie Rubie Pink
- Price
- £81.53
- Rating
- 4.3/5
- Reviews
- 174
- Age
- 11mo ago

Toniebox 2 Audio Player Disney Princess Bundle for Kids 3+ with Cinderella and Encanto - Cloud Pink
- Price
- £91.15
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 11mo ago

Toniebox 2 Audio Player Disney Princess Bundle for Kids 3+ with Anna Elsa (Frozen) Moana Tinker Bell Cinderella Tangled and Belle - Cloud Pink
- Price
- £127.97
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Jaffzora Carry Case Compatible with Toniebox 1 & 2 Portable Storage Bag for Tonies Figures Headphones and Accessories Pink
- Price
- £25.16
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Toniebox 2 Classic Sets (Pink - Rachel)
- Price
- £97.62
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Jaffzora Carrying Backpack Compatible with Toniebox Starter Set Travel Storage Bag Fits for Tonies Figures Characters Tonies Headphones & Accessories Blue (Bag Only)
- Price
- £22.71
- Rating
- 4.8/5
- Reviews
- 68
- Age
- 11mo ago

Toniebox 2 Starter Set Speech Boosting Educational Toy for Toddlers Certified 1+ Screen-Free Audio Player with Creative Tonie Rubie Grey
- Price
- £81.08
- Rating
- 4.3/5
- Reviews
- 174
- Age
- 11mo ago

Toniebox 2 Audio Player Julia Donaldson Bundle for Kids 3+ with Stick Man Snail and Whale Smartest Giant in Town Gruffalo Zog Highway Rat and Gruffalos Child - Tropical Teal
- Price
- £121.52
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 11mo ago
Newest
by launch date
Toniebox 2 Classic Sets (Pink - Rachel)
- Price
- £97.62
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Jaffzora Carry Case Compatible with Toniebox 1 & 2 Portable Storage Bag for Tonies Figures Headphones and Accessories Pink
- Price
- £25.16
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Toniebox 2 Starter Set Speech Boosting Educational Toy for Toddlers Certified 1+ Screen-Free Audio Player with Creative Tonie Rubie Pink
- Price
- £81.53
- Rating
- 4.3/5
- Reviews
- 174
- Age
- 11mo ago

Toniebox 2 Audio Player Disney Princess Bundle for Kids 3+ with Cinderella and Encanto - Cloud Pink
- Price
- £91.15
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 11mo ago

Toniebox 2 Audio Player Disney Princess Bundle for Kids 3+ with Anna Elsa (Frozen) Moana Tinker Bell Cinderella Tangled and Belle - Cloud Pink
- Price
- £127.97
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
61
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 84%
Open market
0%
- tonies88%
- Jaffzora6%
- YOTO3%
- Clementoni1%
- little tikes1%
- Open — no brand owns it (0%)
Demand
Tonies Box Pink search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3×
Search terms
Top Tonies Box Pink search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tonies box starter set9K/yr
- story box6K/yr
- story telling box3K/yr
- storytelling box for children6K/yr
- tonies box pink4K/yr
- tomy box5K/yr
- tonight box2K/yr
- tonies box blue2K/yr
- tonie box pink2K/yr
- tonies pink2K/yr
Reviews and returns
What reviews say buyers love and hate about Tonies Box Pink
We read the reviews and the return reasons for every product selling here.
“will not charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tonies Box Pink questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









