Toad Costume
FailDemand is soft, at -40.5% this quarter, so Toad Costume is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £40K/yr52K searches / yr
- 90-day growth
- -40.5%search demand this quarter
- Competition
- 82%top-5 click share · 8 brands · 30 sellers
Flapen Score
Toad Costume against its category
The dotted line is the Toys & Games average. Past it, Toad Costume is stronger. Inside it, weaker.
Market
The Toad Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toad Costume 52K times last year and spent an estimated £40K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -40.5%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £40Ka year
- Top search term
- toad costume34K searches a year
02 · Price
A sale here is worth £21.38.
Listings sell for £21.38 on average, from £3.91 to £36.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £21.38 that is £2K to £5K a year per listing.
- Average price
- £21.38inside the $15 to $100 sweet spot
- Price range
- £3.91–£36.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
10% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #5,722 within Dress-Up Accessories. It carries 118 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 50%
- Out of stock, average day
- 23.1%
- Average rank
- #5,722in Dress-Up Accessories
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 118per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Toad Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HENBRANDT Adult Mens Videogame Mushroom Man Fancy Dress Costume Retro 1980s Novelty Toad Moustache Brothers Dress Up Outfit One Size Mens Fancy Dress Costume
- Price
- £17.44
- Rating
- 4.2/5
- Reviews
- 580
- Age
- 13y ago

AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit M
- Price
- £31.71
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 2y ago

Bvxmsel Mens Toad Costume Adults Waistcoat Vest Pants Halloween Cosplay Outfit Fancy Dress Up M Blue
- Price
- £26.96
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago

Disguise Official Deluxe Nintendo Super Mario Toad Costume Kids includes Toad Mario Hat Mario Mushroom Costume Fancy Dress Up Outfit for Children World Book Day Costumes for Boys Medium
- Price
- £18.79
- Rating
- 4.3/5
- Reviews
- 508
- Age
- 11y ago

MJPARTY Adult Super Plumber Bros Mushroom Costume Toad Fancy Dress Costume Video Game Shirt Included Male 40/44 (Chest)
- Price
- £18.94
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 2y ago
Trending
90-day click momentum
AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit XL
- Price
- £34.99
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 2y ago

Bvxmsel Mens Toad Costume Adults Waistcoat Vest Pants Halloween Cosplay Outfit Fancy Dress Up M Blue
- Price
- £26.96
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago

AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit XS
- Price
- £36.03
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 2y ago

AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit M
- Price
- £31.71
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 2y ago

FIESTAS GUIRCA Mushroom Fancy Dress Men or Women - Red Spotted Mushroom Costume Fancy Dress Men & Women Size L 42-44
- Price
- £17.30
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 3y ago
Newest
by launch date
Bvxmsel Mens Toad Costume Adults Waistcoat Vest Pants Halloween Cosplay Outfit Fancy Dress Up M Blue
- Price
- £26.96
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 1y ago

RUIRUIMING Toad Hat Red 1-Piece Set Colorful Toad Mushroom Hat
- Price
- £7.71
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 1y ago

Aislor Mens Halloween Toad Costume Open Front Shiny Trim Waistcoat Cartoon Captain Cosplay Outfits Royal Blue S
- Price
- £3.91
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit M
- Price
- £31.71
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 2y ago

AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit XS
- Price
- £36.03
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
30
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
6%
- HENBRANDT33%
- AYYOHON22%
- Bvxmsel14%
- Disguise14%
- MJPARTY7%
- FIESTAS GUIRCA5%
- Open — no brand owns it (2 brands, 6%)
Demand
Toad Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 3.6× · 8 of 12 months tracked
Search terms
Top Toad Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toad costume34K/yr
- toad mario costume5K/yr
- toad costume mario5K/yr
- toad costume kids4K/yr
- toad costume adult4K/yr
Reviews and returns
What reviews say buyers love and hate about Toad Costume
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible quality
however hat was a bit big so had to pin a bit to wear
Love
Great value
Went down well looks fab worth every penny
a lot better than what I was expecting tbh
Did the job
good quality
Return
1.8% Return rate 72% Fixable by listing
however hat was a bit big so had to pin a bit to wear
Terrible quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toad Costume questions
Answered from the same tracked data.









