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Toad Costume

soft demand (-40.5% this quarter) — Toad Costume doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 10Growth 5Conversion 45Competition 15Returns 78Price range 65Avg price 91Brand share 26Review moat 94Quality gap 75
This niche Category average

Is Toad Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Toad Costume is a £40K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 39/100.

Toad Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.5% over the last 90 days and 3.6% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr1K
Search volume / yr-40.5%52K
Conversion rate3.6%
Avg price£21.38

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 30
Top-5 product click share82%
Open market11%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement10%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews118

Top Toad Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

30

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

6%

  • HENBRANDT33%
  • AYYOHON22%
  • Bvxmsel14%
  • Disguise14%
  • MJPARTY7%
  • FIESTAS GUIRCA5%
  • Open — no brand owns it (2 brands, 6%)

Toad Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR3.6%Products10Brands8Top 5 Brands89%OOS Rate23.1%Rating4.3★Reviews118Avg BSR#5,722
2K1KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top Toad Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • toad costume34K/yr
  • toad mario costume5K/yr
  • toad costume mario5K/yr
  • toad costume kids4K/yr
  • toad costume adult4K/yr

What reviews say buyers love and hate about Toad Costume

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Value For Money50%

Great value

Advertised Vs Actual Product25%

a lot better than what I was expecting tbh

Quality-Overall13%

good quality

What buyers complain about

75% of reviews
Quality-Overall50%

Terrible quality

Size-Overall25%

however hat was a bit big so had to pin a bit to wear

Toad Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
67%
2Quality-Overall
7%
3Functionality-Overall
7%
4Shape/Style
3%
5Weight Heavy
2%

Common Toad Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toad Costume 39/100 on Amazon United Kingdom — Skip it. The niche generates £40K/yr across 10 tracked products. Search demand moved -40.5% over the last 90 days.
Toad Costume buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 1.8%.