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Toad Costume

Fail

Demand is soft, at -40.5% this quarter, so Toad Costume is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£40K/yr52K searches / yr
90-day growth
-40.5%search demand this quarter
Competition
82%top-5 click share · 8 brands · 30 sellers

Flapen Score

Toad Costume against its category

The dotted line is the Toys & Games average. Past it, Toad Costume is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toad Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toad Costume 52K times last year and spent an estimated £40K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-40.5%
Conversion, latest week
3.6%
Market size, estimated
£40Ka year
Top search term
toad costume34K searches a year

02 · Price

A sale here is worth £21.38.

Listings sell for £21.38 on average, from £3.91 to £36.03. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £21.38 that is £2K to £5K a year per listing.

Average price
£21.38inside the $15 to $100 sweet spot
Price range
£3.91–£36.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #5,722 within Dress-Up Accessories. It carries 118 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
50%
Out of stock, average day
23.1%
Average rank
#5,722in Dress-Up Accessories
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
118per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Toad Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

30

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

6%

  • HENBRANDT33%
  • AYYOHON22%
  • Bvxmsel14%
  • Disguise14%
  • MJPARTY7%
  • FIESTAS GUIRCA5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Toad Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Mar, Apr · busiest ÷ quietest = 3.6× · 8 of 12 months tracked

Search terms

Top Toad Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toad costume34K/yr
  • toad mario costume5K/yr
  • toad costume mario5K/yr
  • toad costume kids4K/yr
  • toad costume adult4K/yr

Reviews and returns

What reviews say buyers love and hate about Toad Costume

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Value For Money”
50%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Terrible quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Toad Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data