toad costume
Skip itSoft demand (-40.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great118.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.38avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.91–£36.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£40K£40K/yr · 52K searches
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, toad costume is a £40K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 39/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
toad costume market data
- Units sold / yr
- 1K–1K
- avg 100–250/product
- Revenue / yr
- £21K–£27K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #5,722
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 10%
- Out of stock
- 23.1%
- Avg brand age
- 33 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
30
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
6%
- HENBRANDT33%
- AYYOHON22%
- Bvxmsel14%
- Disguise14%
- MJPARTY7%
- FIESTAS GUIRCA5%
- Open — no brand owns it (2 brands, 6%)
Demand
Weekly Amazon search volume, last 34 weeks — -40.5% search growth over the last 90 days.Top toad costume search terms
- toad costume34K/yr
- toad mario costume5K/yr
- toad costume mario5K/yr
- toad costume kids4K/yr
- toad costume adult4K/yr
Top toad costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HENBRANDT Adult Mens Videogame Mushroom Man Fancy Dress Costume Retro 1980s Novelty Toad Moustache Brothers Dress Up Outfit One Size Mens Fancy Dress Costume
HENBRANDT£17.444.2★580 rev
AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit M
AYYOHON£31.714.3★9 rev
Bvxmsel Mens Toad Costume Adults Waistcoat Vest Pants Halloween Cosplay Outfit Fancy Dress Up M Blue
Bvxmsel£26.964.5★14 rev
Disguise Official Deluxe Nintendo Super Mario Toad Costume Kids includes Toad Mario Hat Mario Mushroom Costume Fancy Dress Up Outfit for Children World Book Day Costumes for Boys Medium
Disguise£18.794.3★508 rev
MJPARTY Adult Super Plumber Bros Mushroom Costume Toad Fancy Dress Costume Video Game Shirt Included Male 40/44 (Chest)
MJPARTY£18.944.4★17 rev
Newest
by launch dateBvxmsel Mens Toad Costume Adults Waistcoat Vest Pants Halloween Cosplay Outfit Fancy Dress Up M Blue
Bvxmsel£26.9614 rev
RUIRUIMING Toad Hat Red 1-Piece Set Colorful Toad Mushroom Hat
RUIRUIMING£7.719 rev
Aislor Mens Halloween Toad Costume Open Front Shiny Trim Waistcoat Cartoon Captain Cosplay Outfits Royal Blue S
Aislor£3.912 rev
AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit M
AYYOHON£31.719 rev
AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit XS
AYYOHON£36.039 rev
Trending
90-day click momentumAYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit XL
AYYOHON£34.994.3★
Bvxmsel Mens Toad Costume Adults Waistcoat Vest Pants Halloween Cosplay Outfit Fancy Dress Up M Blue
Bvxmsel£26.964.5★
AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit XS
AYYOHON£36.034.3★
AYYOHON Toadette Costume Toadstool Pink Dress with Waistcoat for Women Halloween Cosplay Toad Mushroom Vest Dress Outfit M
AYYOHON£31.714.3★
FIESTAS GUIRCA Mushroom Fancy Dress Men or Women - Red Spotted Mushroom Costume Fancy Dress Men & Women Size L 42-44
FIESTAS GUIRCA£17.304.0★
What buyers say about toad costume
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“a lot better than what I was expecting tbh”
“good quality”
What buyers complain about
“Terrible quality”
“however hat was a bit big so had to pin a bit to wear”
Top return reasons
Common questions
- Is toad costume profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 10 tracked products. 90-day search growth is -40.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the toad costume niche?
- 8 brands and 30 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in toad costume?
- Top complaints mined from reviews: Quality-Overall, Size-Overall. The return rate is 1.8%.
- What does it cost to enter the toad costume niche?
- Listings span £3.91–£36.03; the average listing price is £21.38 (sweet spot $15–$100). The average incumbent carries 118 reviews — the moat a new listing must climb.