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Times Tables

Fail

Demand is soft, at -41.0% this quarter, so Times Tables is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£40K/yr41K searches / yr
90-day growth
-41.0%search demand this quarter
Competition
76%top-5 click share · 14 brands · 22 sellers

Flapen Score

Times Tables against its category

The dotted line is the Toys & Games average. Past it, Times Tables is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Times Tables market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Times Tables 41K times last year and spent an estimated £40K. The top 5 brands take 78% of clicks. Demand peaks in Feb–Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-41.0%
Conversion, latest week
14.3%
Market size, estimated
£40Ka year
Peak month
October4.4× the quietest month
Top search term
times tables flash cards30K searches a year

02 · Price

A sale here is worth £6.80.

Listings sell for £6.80 on average, from £2.59 to £22.34. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £6.80 that is £2K to £3K a year per listing.

Average price
£6.80under the $15 to $100 sweet spot
Price range
£2.59–£22.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #139 within Games & Accessories. It carries 114 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#139in Games & Accessories
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
114per listing
Listings tracked
15

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Times Tables products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

22

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

18%

  • Kippson30%
  • Prasacco29%
  • Yoosso7%
  • Galt6%
  • HaoHanEup5%
  • Hanqing4%

Demand

Times Tables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Sep, Oct, Nov · busiest ÷ quietest = 4.4×

Search terms

Top Times Tables search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • times tables flash cards30K/yr
  • times table flash cards6K/yr
  • multiplication flash cards5K/yr

Reviews and returns

What reviews say buyers love and hate about Times Tables

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Thickness”
0.3%of orders come back
“The cards themselves are a thick card”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Times Tables questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data