Tic Tac Toe
MaybeAn estimated 0.7% of orders come back. But prices span $3.19–$16.02, mostly outside the sweet spot, so Tic Tac Toe is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 1,773 Toys & Games niches · +6 vs the category median of 4450
- Market size
- £49K/yr137K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 44%top-5 click share · 27 brands · 42 sellers
Flapen Score
Tic Tac Toe against its category
The dotted line is the Toys & Games average. Past it, Tic Tac Toe is stronger. Inside it, weaker.
Market
The Tic Tac Toe market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tic Tac Toe 137K times last year and spent an estimated £49K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £49Ka year
- Peak month
- December7.7× the quietest month
- Top search term
- tic tac toe26K searches a year
02 · Price
A sale here is worth £8.05.
Listings sell for £8.05 on average, from £3.19 to £16.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.05 that is £2K to £4K a year per listing.
- Average price
- £8.05under the $15 to $100 sweet spot
- Price range
- £3.19–£16.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #634 within Electronic Toys. It carries 435 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 97%
- Out of stock, average day
- 8.1%
- Average rank
- #634in Electronic Toys
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 435per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Tic Tac Toe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
3-in-1 Electronic Tic Tac Toe Toy Family Travel Game for Kids and Adults Handheld Game Gift with Silent Mode
- Price
- £10.79
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 11mo ago

Anoawens Rechargeable Tic Tac Toe Game Box with 5 Fun Games Yellow
- Price
- £16.02
- Rating
- 4.6/5
- Reviews
- 81
- Age
- 1y ago

Bigjigs Toys Mini Noughts & Crosses Game for Kids Wooden Tic Tac Toe
- Price
- £4.09
- Rating
- 4.3/5
- Reviews
- 786
- Age
- 11y ago

Tic Tac Toe Game 4-in-1 Noughts and Crosses Game Electronic Tic Tac Toe Games Portable Travel Games Fidgets Toy Handheld Puzzle for Family Kids Adults
- Price
- £8.73
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 8mo ago

3-in-1 Electronic Tic Tac Toe Toy Family Travel Game for Kids and Adults Handheld Game Gift with Silent Mode
- Price
- £11.10
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 11mo ago
Trending
estimated 90-day click momentum
3-in-1 Electronic Tic Tac Toe Toy Noughts and Crosses Game Family Portable Travel Game with Silent Mode Handheld Puzzle Gift with Silent Mode for Kids and Adults
- Price
- £8.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

Wooden Tic Tac Toe Game Classic Noughts and Crosses Board Game
- Price
- £3.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Tic Tac Toe Electronic Game 5-in-1 Portable Electronic Noughts and Crosses Game Rechargeable Travel & Sensory Toys for Kids and Adults Puzzle Games Console Family Party Toys for Age 3+
- Price
- £4.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

2 Packs Wooden Classic Board Games Set - Ludo Snakes and Ladders Tic Tac Toe (Noughts and Crosses) | Portable Travel Size Indoor Family Fun Night Gift Idea
- Price
- £3.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Wooden Noughts and Crosses Game 2 PCS Tic Tac Toe Board Strategy Game for Adults Family Interactive Entertainment Travel Toy 10×10cm
- Price
- £4.62
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 6mo ago
Newest
by launch date
Wooden Tic Tac Toe Game Classic Noughts and Crosses Board Game
- Price
- £3.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

3-in-1 Electronic Tic Tac Toe Toy Noughts and Crosses Game Family Portable Travel Game with Silent Mode Handheld Puzzle Gift with Silent Mode for Kids and Adults
- Price
- £8.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago

2 Pcs Noughts and Crosses Game Funny Wooden Tic Tac Toe Game Portable Travel Size Classic XO Chess Board Game for Kids Adults Indoor Game(Orange and White Blue and White)
- Price
- £3.96
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 5mo ago

2 Pcs Wooden Board Games Set: Tic Tac Toe & Noughts and Crosses Family Fun Classic Wooden Games for Kids & Adults Portable Tic Tac Toe Game
- Price
- £4.68
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Wooden Noughts and Crosses Game 2 PCS Tic Tac Toe Board Strategy Game for Adults Family Interactive Entertainment Travel Toy 10×10cm
- Price
- £4.62
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 rising
Sellers
42
Est. top-5 brand share
60%
Top 20: 92%
Est. top-5 click share
44%
Top 20: 85%
Open market
35%
- MASSRT30%
- Anoawens9%
- Quixion9%
- Bigjigs Toys6%
- magimagi6%
- yimeizhiguang5%
Demand
Tic Tac Toe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Tic Tac Toe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tic tac toe26K/yr
- tic tac toe game55K/yr
- noughts and crosses game25K/yr
- tic tac toe electronic game10K/yr
- electronic tic tac toe game9K/yr
- electronic noughts and crosses game4K/yr
- electric tic tac toe game2K/yr
- electronic tic tac toe2K/yr
- tic tac toe bolt2K/yr
- naughts and crosses electronic3K/yr
Reviews and returns
What reviews say buyers love and hate about Tic Tac Toe
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tic Tac Toe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









