Skip to content

Tic Tac Toe

Maybe

An estimated 0.7% of orders come back. But prices span $3.19–$16.02, mostly outside the sweet spot, so Tic Tac Toe is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 1,773 Toys & Games niches · +6 vs the category median of 44
Market size
£49K/yr137K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
44%top-5 click share · 27 brands · 42 sellers

Flapen Score

Tic Tac Toe against its category

The dotted line is the Toys & Games average. Past it, Tic Tac Toe is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tic Tac Toe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tic Tac Toe 137K times last year and spent an estimated £49K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
4.5%
Market size, estimated
£49Ka year
Peak month
December7.7× the quietest month
Top search term
tic tac toe26K searches a year

02 · Price

A sale here is worth £8.05.

Listings sell for £8.05 on average, from £3.19 to £16.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.05 that is £2K to £4K a year per listing.

Average price
£8.05under the $15 to $100 sweet spot
Price range
£3.19–£16.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #634 within Electronic Toys. It carries 435 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
8.1%
Average rank
#634in Electronic Toys
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
435per listing
Listings tracked
34

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Tic Tac Toe products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

27 rising

Sellers

42

Est. top-5 brand share

60%

Top 20: 92%

Est. top-5 click share

44%

Top 20: 85%

Open market

35%

  • MASSRT30%
  • Anoawens9%
  • Quixion9%
  • Bigjigs Toys6%
  • magimagi6%
  • yimeizhiguang5%

Demand

Tic Tac Toe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Tic Tac Toe search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tic tac toe26K/yr
  • tic tac toe game55K/yr
  • noughts and crosses game25K/yr
  • tic tac toe electronic game10K/yr
  • electronic tic tac toe game9K/yr
  • electronic noughts and crosses game4K/yr
  • electric tic tac toe game2K/yr
  • electronic tic tac toe2K/yr
  • tic tac toe bolt2K/yr
  • naughts and crosses electronic3K/yr

Reviews and returns

What reviews say buyers love and hate about Tic Tac Toe

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
9%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Very small”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tic Tac Toe questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data