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Tic Tac Toe

Maybe

Returns run at only 0.7% of orders. But prices span $3.19–$16.02, mostly outside the sweet spot, so Tic Tac Toe is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 1,773 Toys & Games niches · +6 vs the category median of 44
Market size
£49K/yr137K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
44%top-5 click share · 27 brands · 42 sellers

Flapen Score

Tic Tac Toe against its category

The dotted line is the Toys & Games average. Past it, Tic Tac Toe is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tic Tac Toe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tic Tac Toe 137K times last year and spent an estimated £49K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
4.5%
Market size, estimated
£49Ka year
Peak month
December7.7× the quietest month
Top search term
tic tac toe26K searches a year

02 · Price

A sale here is worth £8.05.

Listings sell for £8.05 on average, from £3.19 to £16.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.05 that is £2K to £4K a year per listing.

Average price
£8.05under the $15 to $100 sweet spot
Price range
£3.19–£16.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #634 within Electronic Toys. It carries 435 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
8.1%
Average rank
#634in Electronic Toys
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
435per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Tic Tac Toe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

27 rising

Sellers

42

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

44%

Top 20: 85%

Open market

35%

  • MASSRT30%
  • Anoawens9%
  • Quixion9%
  • Bigjigs Toys6%
  • magimagi6%
  • yimeizhiguang5%

Demand

Tic Tac Toe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Tic Tac Toe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tic tac toe26K/yr
  • tic tac toe game55K/yr
  • noughts and crosses game25K/yr
  • tic tac toe electronic game10K/yr
  • electronic tic tac toe game9K/yr
  • electronic noughts and crosses game4K/yr
  • electric tic tac toe game2K/yr
  • electronic tic tac toe2K/yr
  • tic tac toe bolt2K/yr
  • naughts and crosses electronic3K/yr

Reviews and returns

What reviews say buyers love and hate about Tic Tac Toe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall9%−0.07

Very small

Smaller than i expected

Tiny, not as shown

Battery Inclusion6%

Battery-powered tic-tac-toe game. batteries not included

no batteries are included

There is no internal rechargeable battery

Value For Money6%−0.08

I would have expected it to be a little cheaper for what it is

poor value for what you actually get

Slightly overpriced in my opinion

Audio Quality5%−0.07

the sound stopped working the second day

Unfortunately it is really loud

The audio is rudimentary

Touch/Button Controls4%−0.03

The touch screen is somewhat a little slow to respond

Touch screen doesn't work good

mine is have to press quite hard for the device to register where pressing

Love

Fun/Entertainment Experience24%+2.09

Good entertainment

Fun toy

Fun for all the family

Portability9%+0.39

One of its biggest strengths is portability

Very portable

So easy to carry around or fit in a bag

Ease Of Use8%

Easy play

easy to use

Easy to carry

Quality-Overall7%+0.19

Happy to recommend for sturdy quality

Good quality

build quality seems solid

Value For Money6%−0.08

Price is reasonable

Good value for money

Good value

Return

0.7% Return rate 33% Fixable by listing

Functionality-Overall26%▁█▃▇▅▅

Doesn't quite work the way you expect

Unable to use one of the games

Size-Overall26%▇▁▇▇▇█

Very small

Smaller than i expected

Tiny, not as shown

Defective Material/Parts11%█▄▆▁▃▇

Some one has taken the screws does not work

Quality-Overall6%▁█▆▁▇▁
Battery Inclusion6%▁▆▁▆▄█

Battery-powered tic-tac-toe game. batteries not included

no batteries are included

There is no internal rechargeable battery

FAQ

Common Tic Tac Toe questions

Answered from the same tracked data.