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Thunderbirds Toys

Fail

The top 5 brands take 100% of clicks, so Thunderbirds Toys is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£51K/yr51K searches / yr
90-day growth
-26.1%search demand this quarter
Competition
61%top-5 click share · 4 brands · 30 sellers

Flapen Score

Thunderbirds Toys against its category

The dotted line is the Toys & Games average. Past it, Thunderbirds Toys is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thunderbirds Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thunderbirds Toys 51K times last year and spent an estimated £51K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-26.1%
Conversion, latest week
2.3%
Market size, estimated
£51Ka year
Top search term
thunderbirds toys19K searches a year

02 · Price

A sale here is worth £44.61.

Listings sell for £44.61 on average, from £16.16 to £181.21. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £44.61 that is £0 to £4K a year per listing.

Average price
£44.61inside the $15 to $100 sweet spot
Price range
£16.16–£181.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #409 within Hobbies. It carries 72 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
47%
Out of stock, average day
7.2%
Average rank
#409in Hobbies
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
72per listing
Listings tracked
17

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Thunderbirds Toys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

4 falling

Sellers

30

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

0%

  • Corgi62%
  • A GERRY ANDERSON24%
  • Thunderbirds12%
  • Generic3%

Demand

Thunderbirds Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.9× · 7 of 12 months tracked

Search terms

Top Thunderbirds Toys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • thunderbirds toys19K/yr
  • thunderbird 212K/yr
  • corgi thunderbirds12K/yr
  • thunderbird 57K/yr

Reviews and returns

What reviews say buyers love and hate about Thunderbirds Toys

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
0.8%of orders come back
“bigger than the other anderson tb2 thay is 19.99 currently”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thunderbirds Toys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data