Threading Toys for 2 Year Olds

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

4.6%

Market size, estimated

£47Ka year

Peak month

November2.3× the quietest month

Top search term

threading toys for 2 year olds31K searches a year

Listings sell for £9.10 on average, from £4.09 to £15.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.10 that is £910 to £2K a year per listing.

Average price

£9.10under the $15 to $100 sweet spot

Price range

£4.09–£15.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£910–£2K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #251 within Arts & Crafts. It carries 1,219 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

91%

Out of stock, average day

13.1%

Average rank

#251in Arts & Crafts

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,219per listing

Listings tracked

33

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months