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Thomas the Tank Engine Train Set

Fail

The top 5 brands take 100% of clicks, so Thomas the Tank Engine Train Set is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£68K/yr117K searches / yr
90-day growth
-17.5%search demand this quarter
Competition
39%top-5 click share · 4 brands · 146 sellers

Flapen Score

Thomas the Tank Engine Train Set against its category

The dotted line is the Toys & Games average. Past it, Thomas the Tank Engine Train Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thomas the Tank Engine Train Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thomas the Tank Engine Train Set 117K times last year and spent an estimated £68K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-17.5%
Conversion, latest week
3.0%
Market size, estimated
£68Ka year
Peak month
December5.0× the quietest month
Top search term
thomas and friends trackmaster13K searches a year

02 · Price

A sale here is worth £19.30.

Listings sell for £19.30 on average, from £8.95 to £72.89. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £19.30 that is £0 to £2K a year per listing.

Average price
£19.30inside the $15 to $100 sweet spot
Price range
£8.95–£72.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #109 within Play Vehicles. It carries 973 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
88%
Out of stock, average day
2.9%
Average rank
#109in Play Vehicles
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
973per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Thomas the Tank Engine Train Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

146

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

0%

  • THOMAS & FRIENDS96%
  • BLADEZ1%
  • Mattel1%
  • Fisher-Price1%

Demand

Thomas the Tank Engine Train Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Thomas the Tank Engine Train Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thomas and friends trackmaster13K/yr
  • thomas trackmaster11K/yr
  • thomas and friends motorised train13K/yr
  • thomas and friends track18K/yr
  • thomas the tank engine track9K/yr
  • trackmaster thomas7K/yr
  • trackmaster6K/yr
  • thomas track8K/yr
  • thomas motorised train6K/yr
  • thomas train track6K/yr

Reviews and returns

What reviews say buyers love and hate about Thomas the Tank Engine Train Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall20%−0.08

Doesn't work

Item has come damaged and hardly works

it's far more limited than something like Brio

Durability10%−0.04

Easy so broke handle

I cant see it lasting

hasnt lasted

Size-Overall8%−0.02

Sizing not accurate

Too big

Fun/Entertainment Experience8%+0.93

Very interesting it doesnt do much my 3 year old was bored after 5 minutes

it's far more limited than something like Brio

Quality-Overall7%+1.18

product was quite cheap looking

Poor quality

Poor

Love

Fun/Entertainment Experience24%+0.93

Great toy

great fun

Fun toy

Quality-Overall19%+1.18

Good quality

Quality train

Great product

Value For Money11%+1.09

Very good value for money

definitely worth it

Good value

Gifting Purpose6%+0.19

Great little gift

Good for gifting might be

Fab childs gift

Efficiency4%+0.14

Does the job

Works great

it works well

Return

1.3% Return rate 30% Fixable by listing

Size-Overall26%█▄▃▆▂▄

Sizing not accurate

Too big

Functionality-Overall19%▁█▄▅▇▆

Doesn't work

Item has come damaged and hardly works

it's far more limited than something like Brio

Battery Inclusion10%▁▇▃▆▅█
Compatibility-Overall9%▁▁█▄▆▇
Defective Material/Parts8%▅▄█▆▆▅

FAQ

Common Thomas the Tank Engine Train Set questions

Answered from the same tracked data.