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Think Words

Fail

The top 5 products take 100% of clicks, so Think Words is a Fail.

Flapen Score
35
35 / 100
Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 44
Market size
£83K/yr81K searches / yr
90-day growth
-27.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 26 sellers

Flapen Score

Think Words against its category

The dotted line is the Toys & Games average. Past it, Think Words is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Think Words market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Think Words 81K times last year and spent an estimated £83K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-27.0%
Conversion, latest week
8.7%
Market size, estimated
£83Ka year
Peak month
December32.9× the quietest month
Top search term
think words46K searches a year

02 · Price

A sale here is worth £11.74.

Listings sell for £11.74 on average, from £10.63 to £13.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 3,000 to 4,000 of them. At £11.74 that is £35K to £47K a year per listing.

Average price
£11.74under the $15 to $100 sweet spot
Price range
£10.63–£13.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
3,000–4,000
Revenue per listing a year
£35K–£47K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #307 within Games & Accessories. It carries 1,590 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#307in Games & Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,590per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
15 months

Products

Top Think Words products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Ideal63%
  • SZJJX24%
  • Think Words8%
  • Montrix4%

Demand

Think Words search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 32.9×

Search terms

Top Think Words search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • think words46K/yr
  • think words game uk24K/yr
  • think words game9K/yr
  • think word3K/yr

Reviews and returns

What reviews say buyers love and hate about Think Words

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.06

The build quality feels a bit basic

Lower quality than the tik tok shop version

Doesnt feel the best quality

Value For Money11%−0.06

Not worth the money

Its also a little pricey for what you get

Waste of money, sadly

Instructions/User Manual/Troubleshooting6%−0.04

the machine doesnt work as the instructions say

Parents remarked there were no instructions, how-to play

Only negative aspect i would say is the instructins werent as clear

Battery Life6%−0.04

We also found the batteries do seem to run down quickly using the game only after a couple of times too

Have tried several lots of new batteries to no avail

Arrived broken tried many batteries could not get it to start

Strength6%−0.03

Once opened, the build feels quite light and not particularly robust

Also, the letters are a little fragile feeling,

Flimsy and moved around

Love

Fun/Entertainment Experience60%+4.37

Good fun

Fun game

Fun family game

Ease Of Use6%+0.13

Easy to use

easy to learn

easy to follow

Value For Money4%−0.06

Worth the money

Good price

good value for what you get

Quality-Overall3%−0.06

It is a well-made piece of equipment

Its well made

Good quality

Reading/Writing Skills3%+0.12

Its also a good way for kids to practise vocabulary

Great for improving vocabulary, quick thinking, and getting everyone laughing

helping to build vocabulary

Return

1.3% Return rate 0% Fixable by listing

Functionality-Overall27%▅█▄▅▄▆
Quality-Overall12%▁▅▅█▃▅

The build quality feels a bit basic

Lower quality than the tik tok shop version

Doesnt feel the best quality

Audio Quality8%▆▇█▄▁▃
Touch/Button Controls7%█▁▇▅▂▄
Battery Inclusion6%▁▁▅▂▆█

FAQ

Common Think Words questions

Answered from the same tracked data.