Is the simpsons profitable to sell on Amazon United Kingdom?

The niche generates £101K/yr across 51 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (47/100).

How competitive is the the simpsons niche?

17 brands and 179 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in the simpsons?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.2%.

When does demand for the simpsons peak?

Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.

What does it cost to enter the the simpsons niche?

Listings span £4.61–£55.32; the average listing price is £15.57 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.

the simpsons

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great226.08

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Price range

Great£4.61–£55.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£15.57

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Okay£101K

£101K/yr · 743K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, the simpsons is a £101K/yr Amazon United Kingdom market (743K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

the simpsons market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £125K–£156K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,195
Page quality: 0%
Prime: 80%
Sponsored: 51%
Out of stock: 8.4%
Avg brand age: 45 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

179

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

33%

Top 20: 72%

Open market

15%

Jakks Pacific46%
Vanilla Underground14%
Grupo Erik13%
The Simpsons5%
Funko3%
Juegos Mattel3%
Open — no brand owns it (11 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -15.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Open Trend

Top the simpsons search terms

the simpsons252K/yr -10.5%0.2% conv.
simpsons184K/yr -16.3%0.7% conv.
simpsons figures55K/yr -28.9%1.5% conv.
simpsons gifts51K/yr +29.1%1.3% conv.
jakks pacific simpsons27K/yr -34.5%0.6% conv.
the simpsons figures21K/yr -25.7%0.9% conv.
simpson18K/yr -13.4%0.4% conv.
homer simpson19K/yr +2.7%0.5% conv.
simpsons jakks15K/yr -37.6%0.5% conv.
simpsons toys21K/yr -12.5%1.4% conv.

All search terms

Top the simpsons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Simpsons JAKKS Pacific Krusty Cast Action Figures Multi-Pack 6.35cm Scale Figures Includes Krusty Mojo Itchy Scratchy and Sideshow Mel along with Krustys Clown Car

Jakks Pacific£15.834.8★194 rev

THE SIMPSONS JAKKS Pacific Action Figures Family Multi-Pack 6.35cm Scale Figures Includes Homer Marge Bart Lisa Maggie Santas Little Helper and Snowball II

Jakks Pacific£14.874.7★1,316 rev

The Simpsons 2.5 Inch Figure Springfield City Multipack

Jakks Pacific£22.754.7★62 rev

Vanilla Underground The Simpsons Mens Grey Graphic Tee | Bart Halloween Skull T-Shirt | Short Sleeve Cotton Casual Top | TV Show Pop Culture Apparel

Vanilla Underground£15.514.6★19 rev

Grupo Erik Battery Lamp - The Simpsons Gifts | Desk Lamp Table Mood Light Gaming Light | The Simpsons Figures - TV with Bendable Antennas Cool Room Decor

Grupo Erik£28.374.1★58 rev

Newest

by launch date

Vanilla Underground The Simpsons Bart Simpson Boys Black Graphic Tee | Eat My Shorts Chest Print Short Sleeve T-Shirt | Crew Neck Cartoon Top | Kids Television Merch

Vanilla Underground£10.751 rev

4mo ago

Grupo Erik Battery Lamp - The Simpsons Gifts | Desk Lamp Table Mood Light Gaming Light | The Simpsons Figures - TV with Bendable Antennas Cool Room Decor

Grupo Erik£28.3758 rev

9mo ago

Grupo Erik The Simpsons Large Mouse Mat Gaming Mouse Pad XXL - Gamer Gifts

Grupo Erik£15.922,359 rev

10mo ago

The Simpsons Grampa Simpson 5 / 12.7cm Collectible Action Figure by JAKKS Pacific Includes Cane Accessory Articulated Action Figure Collectors Display Packaging

Jakks Pacific£9.84665 rev

11mo ago

The Simpsons Daredevil Bart Collectible 20cm Plush by JAKKS Pacific Officially Licensed Soft Plush with Sculpted Head Detailed Design Features Fabric Cape Collect the Entire Simpsons Family

Jakks Pacific£9.8222 rev

11mo ago

What buyers say about the simpsons

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“It's well made”

Fun/Entertainment Experience20%

“Great fun”

Value For Money14%

“Well worth the money”

Collectibles10%

“Great product and a great addition to my collection”

Trivia Games3%

“A great card game”

Advertised Vs Actual Product3%

“True to picture”

Compactness3%

“The compact size makes it easy to display without taking up much shelf space”

Ease Of Use3%

“Easy to use”

Size-Overall3%

“size”

Gifting Purpose2%

“It was a gift”

What buyers complain about

Size-Overall26%

“So much bigger than expected”

Value For Money15%

“I personally think its a little bit expensive for what it is”

Quality-Overall15%

“Could be better quality”

Flammable11%

“it even fires rockets”

Strength11%

“Flimsy item”

Color6%

“Need more colour variants now”

Strap/String Quality6%

“There is no string to pull as you can see in the video”

Gifting Purpose6%

“I've no gift for the child”

Top return reasons

Size-Overall36%

Gifting Purpose13%

Defective Material/Parts8%

Value For Money7%

Quality-Overall6%

Material Quality4%

Color3%

Add-Ons/Attachments2%

Leak-Proof1%

Brightness/Shine/Glow1%

Common questions

Is the simpsons profitable to sell on Amazon United Kingdom?: The niche generates £101K/yr across 51 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (47/100).
How competitive is the the simpsons niche?: 17 brands and 179 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in the simpsons?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.2%.
When does demand for the simpsons peak?: Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.
What does it cost to enter the the simpsons niche?: Listings span £4.61–£55.32; the average listing price is £15.57 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.