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The Simpsons

Fail

Buyers convert on only 0.9% of searches, so The Simpsons is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£101K/yr743K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
33%top-5 click share · 17 brands · 179 sellers

Flapen Score

The Simpsons against its category

The dotted line is the Toys & Games average. Past it, The Simpsons is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Simpsons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for The Simpsons 743K times last year and spent an estimated £101K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
743K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
0.9%
Market size, estimated
£101Ka year
Peak month
November6.5× the quietest month
Top search term
the simpsons252K searches a year

02 · Price

A sale here is worth £15.57.

Listings sell for £15.57 on average, from £4.61 to £55.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £15.57 that is £2K to £4K a year per listing.

Average price
£15.57inside the $15 to $100 sweet spot
Price range
£4.61–£55.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #1,195 within Dolls & Accessories. It carries 226 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
80%
Out of stock, average day
8.4%
Average rank
#1,195in Dolls & Accessories
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
226per listing
Listings tracked
51

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top The Simpsons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

179

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

33%

Top 20: 72%

Open market

15%

  • Jakks Pacific46%
  • Vanilla Underground14%
  • Grupo Erik13%
  • The Simpsons5%
  • Funko3%
  • Juegos Mattel3%
  • Open — no brand owns it (11 brands, 15%)

Demand

The Simpsons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top The Simpsons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the simpsons252K/yr
  • simpsons184K/yr
  • simpsons figures55K/yr
  • simpsons gifts51K/yr
  • jakks pacific simpsons27K/yr
  • the simpsons figures21K/yr
  • simpson18K/yr
  • homer simpson19K/yr
  • simpsons jakks15K/yr
  • simpsons toys21K/yr

Reviews and returns

What reviews say buyers love and hate about The Simpsons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%+0.34

So much bigger than expected

Very small

Way bigger than expected

Value For Money15%

I personally think its a little bit expensive for what it is

Waste of money

Quality-Overall15%+1.18

Could be better quality

Very small and quality is rather questionable

Flammable11%+0.32

it even fires rockets

even fires rockets

Strength11%−0.06

Flimsy item

Love

Quality-Overall32%+1.18

It's well made

Really impressed with the quality, print and size of this mouse mat

Good quality

Fun/Entertainment Experience20%−0.04

Great fun

Absolutely fantastic toy

Great toy for teenagers

Value For Money14%

Well worth the money

Great value

good price

Collectibles10%+1.02

Great product and a great addition to my collection

As a collector and fan, I love Jakks Pacific's use of the license and hope they continue releasing new Simpsons stuff

These figures are fantastic, they are well presented and great for collecting, perfect likeness and proportions

Trivia Games3%+0.32

A great card game

Return

1.2% Return rate 47% Fixable by listing

Size-Overall36%█▇▅▇█▄

So much bigger than expected

Very small

Way bigger than expected

Gifting Purpose13%█▅▂▆▃▁

I've no gift for the child

Defective Material/Parts8%▁██▇▁▁
Value For Money7%▁█▅▁▁▅

I personally think its a little bit expensive for what it is

Waste of money

Quality-Overall6%▁▁▁▃▁█

Could be better quality

Very small and quality is rather questionable

FAQ

Common The Simpsons questions

Answered from the same tracked data.