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The Simpsons

weak search conversion (0.9%) — The Simpsons doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 25Growth 17Conversion 11Competition 82Returns 91Price range 79Avg price 76Brand share 39Review moat 89Quality gap 23
This niche Category average

Is The Simpsons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, The Simpsons is a £101K/yr Amazon United Kingdom market (743K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

The Simpsons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.9% over the last 90 days and 0.9% of searches end in a purchase.

£101K

revenue / yr

Units sold / yr10K
Search volume / yr-15.9%743K
Conversion rate0.9%
Avg price£15.57

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers17 · 179
Top-5 product click share33%
Open market18%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement51%
New entrants (1y)14· 2 succeeded
Avg rating4.6★
Avg reviews226

Top The Simpsons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

179

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

33%

Top 20: 72%

Open market

15%

  • Jakks Pacific46%
  • Vanilla Underground14%
  • Grupo Erik13%
  • The Simpsons5%
  • Funko3%
  • Juegos Mattel3%
  • Open — no brand owns it (11 brands, 15%)

The Simpsons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume743KCVR0.9%Products51Brands17Top 5 Brands82%OOS Rate8.4%Rating4.6★Reviews226Avg BSR#1,195
40K30KSpike '25Prime Day '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Top The Simpsons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • the simpsons252K/yr
  • simpsons184K/yr
  • simpsons figures55K/yr
  • simpsons gifts51K/yr
  • jakks pacific simpsons27K/yr
  • the simpsons figures21K/yr
  • simpson18K/yr
  • homer simpson19K/yr
  • simpsons jakks15K/yr
  • simpsons toys21K/yr

What reviews say buyers love and hate about The Simpsons

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall32%

It's well made

Fun/Entertainment Experience20%

Great fun

Value For Money14%

Well worth the money

Collectibles10%

Great product and a great addition to my collection

Trivia Games3%

A great card game

What buyers complain about

94% of reviews
Size-Overall26%

So much bigger than expected

Value For Money15%

I personally think its a little bit expensive for what it is

Quality-Overall15%

Could be better quality

Flammable11%

it even fires rockets

Strength11%

Flimsy item

The Simpsons return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Gifting Purpose
13%
3Defective Material/Parts
8%
4Value For Money
7%
5Quality-Overall
6%

Common The Simpsons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores The Simpsons 47/100 on Amazon United Kingdom — Skip it. The niche generates £101K/yr across 51 tracked products. 2 of 14 products launched in the last 360 days are still selling. Search demand moved -15.9% over the last 90 days.
Search demand for The Simpsons on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 6.5× the quietest.