The Simpsons
FailBuyers convert on only 0.9% of searches, so The Simpsons is a Fail.
- Flapen Score
- 47 / 100Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 4447
- Market size
- £101K/yr743K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 33%top-5 click share · 17 brands · 179 sellers
Flapen Score
The Simpsons against its category
The dotted line is the Toys & Games average. Past it, The Simpsons is stronger. Inside it, weaker.
Market
The The Simpsons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for The Simpsons 743K times last year and spent an estimated £101K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.
- Searches, last 12 months
- 743K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £101Ka year
- Peak month
- November6.5× the quietest month
- Top search term
- the simpsons252K searches a year
02 · Price
A sale here is worth £15.57.
Listings sell for £15.57 on average, from £4.61 to £55.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £15.57 that is £2K to £4K a year per listing.
- Average price
- £15.57inside the $15 to $100 sweet spot
- Price range
- £4.61–£55.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #1,195 within Dolls & Accessories. It carries 226 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 80%
- Out of stock, average day
- 8.4%
- Average rank
- #1,195in Dolls & Accessories
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 226per listing
- Listings tracked
- 51
04 · Newcomers
2 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top The Simpsons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Simpsons JAKKS Pacific Krusty Cast Action Figures Multi-Pack 6.35cm Scale Figures Includes Krusty Mojo Itchy Scratchy and Sideshow Mel along with Krustys Clown Car
- Price
- £15.83
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 11mo ago

THE SIMPSONS JAKKS Pacific Action Figures Family Multi-Pack 6.35cm Scale Figures Includes Homer Marge Bart Lisa Maggie Santas Little Helper and Snowball II
- Price
- £14.87
- Rating
- 4.7/5
- Reviews
- 1,316
- Age
- 2y ago

The Simpsons 2.5 Inch Figure Springfield City Multipack
- Price
- £22.75
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago

Vanilla Underground The Simpsons Mens Grey Graphic Tee | Bart Halloween Skull T-Shirt | Short Sleeve Cotton Casual Top | TV Show Pop Culture Apparel
- Price
- £15.51
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Grupo Erik Battery Lamp - The Simpsons Gifts | Desk Lamp Table Mood Light Gaming Light | The Simpsons Figures - TV with Bendable Antennas Cool Room Decor
- Price
- £28.37
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Vanilla Underground The Simpsons Bart Simpson Boys Black Graphic Tee | Eat My Shorts Chest Print Short Sleeve T-Shirt | Crew Neck Cartoon Top | Kids Television Merch
- Price
- £10.75
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Vanilla Underground The Simpsons Mens Beige Graphic Tee | Pull&Bear Short Sleeve TV Show T-Shirt | Crew Neck Casual Cotton Top | Everyday Streetwear Apparel in Beige
- Price
- £15.39
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Vanilla Underground The Simpsons Mens Beige Graphic Tee | Pull&Bear Short Sleeve TV Show T-Shirt | Crew Neck Casual Cotton Top | Everyday Streetwear Apparel in Beige
- Price
- £15.54
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Vanilla Underground The Simpsons Mens Grey Graphic Tee | Bart Halloween Skull T-Shirt | Short Sleeve Cotton Casual Top | TV Show Pop Culture Apparel
- Price
- £15.51
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

LEVLO Funny Homer Jay Tote Bag Homer Fans Gift Homer Moods Shoulder Bag Homer Family Merch Homer Moods Bt M
- Price
- £6.77
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 1y ago
Newest
by launch date
Vanilla Underground The Simpsons Bart Simpson Boys Black Graphic Tee | Eat My Shorts Chest Print Short Sleeve T-Shirt | Crew Neck Cartoon Top | Kids Television Merch
- Price
- £10.75
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Grupo Erik Battery Lamp - The Simpsons Gifts | Desk Lamp Table Mood Light Gaming Light | The Simpsons Figures - TV with Bendable Antennas Cool Room Decor
- Price
- £28.37
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 9mo ago

Grupo Erik The Simpsons Large Mouse Mat Gaming Mouse Pad XXL - Gamer Gifts
- Price
- £15.92
- Rating
- 4.8/5
- Reviews
- 2,359
- Age
- 10mo ago

The Simpsons Grampa Simpson 5 / 12.7cm Collectible Action Figure by JAKKS Pacific Includes Cane Accessory Articulated Action Figure Collectors Display Packaging
- Price
- £9.84
- Rating
- 4.7/5
- Reviews
- 665
- Age
- 11mo ago

The Simpsons Daredevil Bart Collectible 20cm Plush by JAKKS Pacific Officially Licensed Soft Plush with Sculpted Head Detailed Design Features Fabric Cape Collect the Entire Simpsons Family
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
17 rising
Sellers
179
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 72%
Open market
15%
- Jakks Pacific46%
- Vanilla Underground14%
- Grupo Erik13%
- The Simpsons5%
- Funko3%
- Juegos Mattel3%
- Open — no brand owns it (11 brands, 15%)
Demand
The Simpsons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.5×
Search terms
Top The Simpsons search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- the simpsons252K/yr
- simpsons184K/yr
- simpsons figures55K/yr
- simpsons gifts51K/yr
- jakks pacific simpsons27K/yr
- the simpsons figures21K/yr
- simpson18K/yr
- homer simpson19K/yr
- simpsons jakks15K/yr
- simpsons toys21K/yr
Reviews and returns
What reviews say buyers love and hate about The Simpsons
We read the reviews and the return reasons for every product selling here.
“So much bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Simpsons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









