Is the last airbender profitable to sell on Amazon United Kingdom?

The niche generates £14K/yr across 23 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +63.7%. Flapen's verdict: Skip it (46/100).

How competitive is the the last airbender niche?

7 brands and 119 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in the last airbender?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Strength. The return rate is 1.3%.

When does demand for the last airbender peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the the last airbender niche?

Listings span £5.42–£49.52; the average listing price is £13.74 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.

the last airbender

Skip it

A small market ($14K/yr) — this niche doesn't clear our bar today.

Review moat

Great177.48

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great£5.42–£49.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+63.7%

90-day search growth — must beat 0% to launch

Avg price

Good£13.74

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Market size

Bad£14K

£14K/yr · 153K searches

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, the last airbender is a £14K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

the last airbender market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £21K–£27K; units × avg price
Conversion rate: 0.7%
Avg BSR: #2,636
Page quality: 0%
Prime: 61%
Sponsored: 74%
Out of stock: 10.4%
Avg brand age: 39 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

119

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

Funko39%
Magic: The Gathering23%
Jazwares14%
NICKELODEON AVATAR THE LAST AIRBENDER12%
FaNaTtik10%
Mighty Jaxx2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +63.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top the last airbender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game

Magic: The Gathering£19.934.6★782 rev

Funko Bitty POP! Avatar: the Last Airbender and A Surprise Mystery Mini Figure - 0.9 Inch (2.2 Cm) Collectable - Stackable Display Shelf Included - Gift Idea - Party Bags Stocking - Cake Topper

Funko£6.414.7★325 rev

Funko POP! Animation: Avatar: the Last Airbender - Aang Floating - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors

Funko£11.764.7★454 rev

Funko Bitty POP! 4 Pack: Avatar: The Last Airbender - Azula Ty Lee Zuko

Funko£6.274.7★216 rev

FaNaTtik Avatar: The Last Airbender Waterbending Scroll Metal Replica Limited Edition Collectible (70 x 100mm) Numbered with Display Stand Officially Licensed Avatar Merchandise

FaNaTtik£16.620.0★0 rev

Newest

by launch date

FaNaTtik Avatar: The Last Airbender Waterbending Scroll Metal Replica Limited Edition Collectible (70 x 100mm) Numbered with Display Stand Officially Licensed Avatar Merchandise

FaNaTtik£16.620 rev

1mo ago

FaNaTtik Avatar: The Last Airbender Aangs Glider Mini Metal Replica Limited Edition Collectible (109 x 106mm) Antique Bronze Finish with Display Stand Officially Licensed

FaNaTtik£17.732 rev

1mo ago

FaNaTtik Avatar: The Last Airbender Elements Desk Pad & Coaster Set Official Large Gaming Mouse Mat 800×300mm with NonSlip Base & Reinforced Edges

FaNaTtik£16.560 rev

4mo ago

NICKELODEON AVATAR THE LAST AIRBENDER Aang Appa Boys Black Long Sleeve Long Leg Pyjama Set | Kids Sleepwear with Character Print | Ideal for Bedtime & Loungewear | Avatar Merch - 9-10 Years

NICKELODEON AVATAR THE LAST AIRBENDER£13.272 rev

10mo ago

NICKELODEON AVATAR THE LAST AIRBENDER Aang Appa Boys Black Long Sleeve Long Leg Pyjama Set | Kids Sleepwear with Character Print | Ideal for Bedtime & Loungewear | Avatar Merch - 11-12 Years

NICKELODEON AVATAR THE LAST AIRBENDER£13.292 rev

10mo ago

What buyers say about the last airbender

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Beginner16%

“Great place to start”

Gifting Purpose15%

“Excellent gift”

Value For Money10%

“The value is excellent as a new player”

Fun/Entertainment Experience9%

“Simple and fun”

Quality-Overall7%

“Amazing quality and full set of fire benders, absolutely brilliant and cant wait to purchase the earth benders”

Instructions/User Manual/Troubleshooting7%

“Comes with instructions”

Ease Of Use7%

“Simple and fun”

Collectibles6%

“Great collectibles”

Fine Motor Skill6%

“this was a great starter set to learn the basic game mechanics”

Design-Overall4%

“The artwork is really nice”

What buyers complain about

Size-Overall50%

“I thought it would be bigger”

Advertised Vs Actual Product25%

“Disappointed only 20 card decks thought they're would be full 60 card decks, misleading advertising”

Strength4%

“The stand is quite small and, being honest, is not the most stable, so it takes a bit of care to position the glider securely”

Balance/Stability4%

“The stand is quite small and, being honest, is not the most stable, so it takes a bit of care to position the glider securely”

Top return reasons

Size-Overall25%

Defective Material/Parts25%

Gifting Purpose17%

Advertised Vs Actual Product8%

Product Condition8%

Display-Overall8%

Compatibility-Overall8%

Common questions

Is the last airbender profitable to sell on Amazon United Kingdom?: The niche generates £14K/yr across 23 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +63.7%. Flapen's verdict: Skip it (46/100).
How competitive is the the last airbender niche?: 7 brands and 119 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in the last airbender?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Strength. The return rate is 1.3%.
When does demand for the last airbender peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the the last airbender niche?: Listings span £5.42–£49.52; the average listing price is £13.74 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.