The Last Airbender
FailShoppers spend an estimated $14K a year here, so The Last Airbender is a Fail.
- Flapen Score
- 46 / 100Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 4446
- Market size
- £14K/yr153K searches / yr
- 90-day growth
- +63.7%search demand this quarter
- Competition
- 61%top-5 click share · 7 brands · 119 sellers
Flapen Score
The Last Airbender against its category
The dotted line is the Toys & Games average. Past it, The Last Airbender is stronger. Inside it, weaker.
Market
The The Last Airbender market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for The Last Airbender 153K times last year and spent an estimated £14K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- +63.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £14Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- avatar the last airbender135K searches a year
02 · Price
A sale here is worth £13.74.
Listings sell for £13.74 on average, from £5.42 to £49.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.74 that is £0 to £1K a year per listing.
- Average price
- £13.74under the $15 to $100 sweet spot
- Price range
- £5.42–£49.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #2,636 within Games & Accessories. It carries 177 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 61%
- Out of stock, average day
- 10.4%
- Average rank
- #2,636in Games & Accessories
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 177per listing
- Listings tracked
- 23
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top The Last Airbender products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game
- Price
- £19.93
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 11mo ago

Funko Bitty POP! Avatar: the Last Airbender and A Surprise Mystery Mini Figure - 0.9 Inch (2.2 Cm) Collectable - Stackable Display Shelf Included - Gift Idea - Party Bags Stocking - Cake Topper
- Price
- £6.41
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 2y ago

Funko POP! Animation: Avatar: the Last Airbender - Aang Floating - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
- Price
- £11.76
- Rating
- 4.7/5
- Reviews
- 454
- Age
- 2y ago

Funko Bitty POP! 4 Pack: Avatar: The Last Airbender - Azula Ty Lee Zuko
- Price
- £6.27
- Rating
- 4.7/5
- Reviews
- 216
- Age
- 2y ago

FaNaTtik Avatar: The Last Airbender Waterbending Scroll Metal Replica Limited Edition Collectible (70 x 100mm) Numbered with Display Stand Officially Licensed Avatar Merchandise
- Price
- £16.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Trending
estimated 90-day click momentum
NICKELODEON AVATAR THE LAST AIRBENDER Aang Appa Boys Black Long Sleeve Long Leg Pyjama Set | Kids Sleepwear with Character Print | Ideal for Bedtime & Loungewear | Avatar Merch - 9-10 Years
- Price
- £13.27
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Avatar The Last Airbender Boys T-Shirt | Kids Short Sleeve Black Graphic Tee | Aang Air Element Momo Original Anime Artwork Apparel Top | Netflix TV Show Movie Merchandise Gift Apparel
- Price
- £10.78
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 2y ago

Avatar The Last Airbender Mens T-Shirt | Adults Short Sleeve Black Graphic Tee | Earth Air Water Fire Elements Anime Apparel Top | Netflix TV Show Movie Merchandise Gift Apparel
- Price
- £14.96
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2y ago

FaNaTtik Avatar: The Last Airbender Waterbending Scroll Metal Replica Limited Edition Collectible (70 x 100mm) Numbered with Display Stand Officially Licensed Avatar Merchandise
- Price
- £16.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

FaNaTtik Avatar: The Last Airbender Aangs Glider Mini Metal Replica Limited Edition Collectible (109 x 106mm) Antique Bronze Finish with Display Stand Officially Licensed
- Price
- £17.73
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
Newest
by launch date
FaNaTtik Avatar: The Last Airbender Waterbending Scroll Metal Replica Limited Edition Collectible (70 x 100mm) Numbered with Display Stand Officially Licensed Avatar Merchandise
- Price
- £16.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

FaNaTtik Avatar: The Last Airbender Aangs Glider Mini Metal Replica Limited Edition Collectible (109 x 106mm) Antique Bronze Finish with Display Stand Officially Licensed
- Price
- £17.73
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago

FaNaTtik Avatar: The Last Airbender Elements Desk Pad & Coaster Set Official Large Gaming Mouse Mat 800×300mm with NonSlip Base & Reinforced Edges
- Price
- £16.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

NICKELODEON AVATAR THE LAST AIRBENDER Aang Appa Boys Black Long Sleeve Long Leg Pyjama Set | Kids Sleepwear with Character Print | Ideal for Bedtime & Loungewear | Avatar Merch - 9-10 Years
- Price
- £13.27
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

NICKELODEON AVATAR THE LAST AIRBENDER Aang Appa Boys Black Long Sleeve Long Leg Pyjama Set | Kids Sleepwear with Character Print | Ideal for Bedtime & Loungewear | Avatar Merch - 11-12 Years
- Price
- £13.29
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
119
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 97%
Open market
1%
- Funko39%
- Magic: The Gathering23%
- Jazwares14%
- NICKELODEON AVATAR THE LAST AIRBENDER12%
- FaNaTtik10%
- Mighty Jaxx2%
- Open — no brand owns it (1 brand, 1%)
Demand
The Last Airbender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Reviews and returns
What reviews say buyers love and hate about The Last Airbender
We read the reviews and the return reasons for every product selling here.
“I thought it would be bigger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Last Airbender questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









