The Last Airbender
a small market ($14K/yr) — The Last Airbender doesn't clear our bar today.
Flapen Score
Is The Last Airbender profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, The Last Airbender is a £14K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
The Last Airbender: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +63.7% over the last 90 days and 0.7% of searches end in a purchase.
£14K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 23 products
Top The Last Airbender products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game
- Price
- £19.93
- Rating
- 4.6/5
- Reviews
- 782
- Age
- 11mo ago
Funko Bitty POP! Avatar: the Last Airbender and A Surprise Mystery Mini Figure - 0.9 Inch (2.2 Cm) Collectable - Stackable Display Shelf Included - Gift Idea - Party Bags Stocking - Cake Topper
- Price
- £6.41
- Rating
- 4.7/5
- Reviews
- 325
- Age
- 2y ago
Funko POP! Animation: Avatar: the Last Airbender - Aang Floating - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
- Price
- £11.76
- Rating
- 4.7/5
- Reviews
- 454
- Age
- 2y ago
Funko Bitty POP! 4 Pack: Avatar: The Last Airbender - Azula Ty Lee Zuko
- Price
- £6.27
- Rating
- 4.7/5
- Reviews
- 216
- Age
- 2y ago
FaNaTtik Avatar: The Last Airbender Waterbending Scroll Metal Replica Limited Edition Collectible (70 x 100mm) Numbered with Display Stand Officially Licensed Avatar Merchandise
- Price
- £16.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Trending
90-day click momentum
NICKELODEON AVATAR THE LAST AIRBENDER Aang Appa Boys Black Long Sleeve Long Leg Pyjama Set | Kids Sleepwear with Character Print | Ideal for Bedtime & Loungewear | Avatar Merch - 9-10 Years
- Price
- £13.27
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Avatar The Last Airbender Boys T-Shirt | Kids Short Sleeve Black Graphic Tee | Aang Air Element Momo Original Anime Artwork Apparel Top | Netflix TV Show Movie Merchandise Gift Apparel
- Price
- £10.78
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 2y ago
Avatar The Last Airbender Mens T-Shirt | Adults Short Sleeve Black Graphic Tee | Earth Air Water Fire Elements Anime Apparel Top | Netflix TV Show Movie Merchandise Gift Apparel
- Price
- £14.96
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2y ago
FaNaTtik Avatar: The Last Airbender Waterbending Scroll Metal Replica Limited Edition Collectible (70 x 100mm) Numbered with Display Stand Officially Licensed Avatar Merchandise
- Price
- £16.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
FaNaTtik Avatar: The Last Airbender Aangs Glider Mini Metal Replica Limited Edition Collectible (109 x 106mm) Antique Bronze Finish with Display Stand Officially Licensed
- Price
- £17.73
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
Newest
by launch dateFaNaTtik Avatar: The Last Airbender Waterbending Scroll Metal Replica Limited Edition Collectible (70 x 100mm) Numbered with Display Stand Officially Licensed Avatar Merchandise
- Price
- £16.62
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
FaNaTtik Avatar: The Last Airbender Aangs Glider Mini Metal Replica Limited Edition Collectible (109 x 106mm) Antique Bronze Finish with Display Stand Officially Licensed
- Price
- £17.73
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
FaNaTtik Avatar: The Last Airbender Elements Desk Pad & Coaster Set Official Large Gaming Mouse Mat 800×300mm with NonSlip Base & Reinforced Edges
- Price
- £16.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
NICKELODEON AVATAR THE LAST AIRBENDER Aang Appa Boys Black Long Sleeve Long Leg Pyjama Set | Kids Sleepwear with Character Print | Ideal for Bedtime & Loungewear | Avatar Merch - 9-10 Years
- Price
- £13.27
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
NICKELODEON AVATAR THE LAST AIRBENDER Aang Appa Boys Black Long Sleeve Long Leg Pyjama Set | Kids Sleepwear with Character Print | Ideal for Bedtime & Loungewear | Avatar Merch - 11-12 Years
- Price
- £13.29
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
119
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
1%
- Funko39%
- Magic: The Gathering23%
- Jazwares14%
- NICKELODEON AVATAR THE LAST AIRBENDER12%
- FaNaTtik10%
- Mighty Jaxx2%
- Open — no brand owns it (1 brand, 1%)
The Last Airbender demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
What reviews say buyers love and hate about The Last Airbender
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Great place to start”
“Excellent gift”
“The value is excellent as a new player”
“Simple and fun”
“Amazing quality and full set of fire benders, absolutely brilliant and cant wait to purchase the earth benders”
What buyers complain about
82% of reviews“I thought it would be bigger”
“Disappointed only 20 card decks thought they're would be full 60 card decks, misleading advertising”
“The stand is quite small and, being honest, is not the most stable, so it takes a bit of care to position the glider securely”
“The stand is quite small and, being honest, is not the most stable, so it takes a bit of care to position the glider securely”
The Last Airbender return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common The Last Airbender questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
