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The Last Airbender

Fail

Shoppers spend only $14K a year here, so The Last Airbender is a Fail.

Flapen Score
46
46 / 100
Top 41% of 1,773 Toys & Games niches · +2 vs the category median of 44
Market size
£14K/yr153K searches / yr
90-day growth
+63.7%search demand this quarter
Competition
61%top-5 click share · 7 brands · 119 sellers

Flapen Score

The Last Airbender against its category

The dotted line is the Toys & Games average. Past it, The Last Airbender is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Last Airbender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for The Last Airbender 153K times last year and spent an estimated £14K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
+63.7%
Conversion, latest week
0.7%
Market size, estimated
£14Ka year
Peak month
December2.8× the quietest month
Top search term
avatar the last airbender135K searches a year

02 · Price

A sale here is worth £13.74.

Listings sell for £13.74 on average, from £5.42 to £49.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.74 that is £0 to £1K a year per listing.

Average price
£13.74under the $15 to $100 sweet spot
Price range
£5.42–£49.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #2,636 within Games & Accessories. It carries 177 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
61%
Out of stock, average day
10.4%
Average rank
#2,636in Games & Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
177per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top The Last Airbender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£725£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 falling

Sellers

119

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

1%

  • Funko39%
  • Magic: The Gathering23%
  • Jazwares14%
  • NICKELODEON AVATAR THE LAST AIRBENDER12%
  • FaNaTtik10%
  • Mighty Jaxx2%
  • Open — no brand owns it (1 brand, 1%)

Demand

The Last Airbender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Reviews and returns

What reviews say buyers love and hate about The Last Airbender

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.17

I thought it would be bigger

the product is still very small

Advertised Vs Actual Product25%−0.09

Disappointed only 20 card decks thought they're would be full 60 card decks, misleading advertising

Strength4%

The stand is quite small and, being honest, is not the most stable, so it takes a bit of care to position the glider securely

Balance/Stability4%

The stand is quite small and, being honest, is not the most stable, so it takes a bit of care to position the glider securely

Love

Suitability Beginner16%+0.57

Great place to start

Good for beginners

the other jump start style packs are also really useful for beginners as it lets you randomise

Gifting Purpose15%+0.95

Excellent gift

Great gift for Avatar fans

great gift idea

Value For Money10%+0.24

The value is excellent as a new player

Great for new players at a set value

Value

Fun/Entertainment Experience9%+0.63

Simple and fun

Really enjoyed the step-by-step preset game

Very fun and amazing condition

Quality-Overall7%+0.35

Amazing quality and full set of fire benders, absolutely brilliant and cant wait to purchase the earth benders

That said, the glider itself is the star of the show and the quality is excellent

It's pretty good

Return

1.3% Return rate 33% Fixable by listing

Size-Overall25%▁▁▁█▁▆

I thought it would be bigger

the product is still very small

Defective Material/Parts25%▁▆▁▁█▁
Gifting Purpose17%▁█▁▁▁▆
Advertised Vs Actual Product8%

Disappointed only 20 card decks thought they're would be full 60 card decks, misleading advertising

Product Condition8%

FAQ

Common The Last Airbender questions

Answered from the same tracked data.