Skip to content

Tetris

Fail

Shoppers spend only $23K a year here, so Tetris is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£23K/yr107K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
71%top-5 click share · 11 brands · 34 sellers

Flapen Score

Tetris against its category

The dotted line is the Toys & Games average. Past it, Tetris is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tetris market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tetris 107K times last year and spent an estimated £23K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
1.2%
Market size, estimated
£23Ka year
Peak month
December4.0× the quietest month
Top search term
tetris72K searches a year

02 · Price

A sale here is worth £17.50.

Listings sell for £17.50 on average, from £7.30 to £90.88. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.50 that is £0 to £2K a year per listing.

Average price
£17.50inside the $15 to $100 sweet spot
Price range
£7.30–£90.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #293 within Electronic Toys. It carries 4,177 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#293in Electronic Toys
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,177per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Tetris products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

34

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

15%

  • HLF44%
  • Ideal12%
  • XUDUOO9%
  • DUHLnote8%
  • Learning Resources6%
  • NAEM6%
  • Open — no brand owns it (5 brands, 15%)

Demand

Tetris search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Reviews and returns

What reviews say buyers love and hate about Tetris

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality25%−0.10

But the quality of the material could have been better

Size-Overall25%−0.03

Small

Smaller than expected

Quality-Overall25%−0.04

But the puzzle pieces are not that good in quality

It could have been better quality

Love

Fun/Entertainment Experience40%+0.25

Fun game

Great fun

Great game

Ease Of Use11%+1.58

easy to use

Great for all ages – simple to learn

Handy for travel

Value For Money10%−0.16

I would say its very good value for money

reasonable price

Good product good price

Size-Overall8%−0.03

The pieces are a decent size

that the sizes are big enough to use

Good Travel size

Quality-Overall7%−0.04

seem well made

Great product

The quality is top notch

Return

0.8% Return rate 30% Fixable by listing

Size-Overall24%█▁▂▂▄▄

Small

Smaller than expected

Quality-Overall15%▁▁█▆█▅

But the puzzle pieces are not that good in quality

It could have been better quality

Defective Material/Parts14%▁▄▂█▆▄
Display-Overall10%▁█▇▄▁▂
Gifting Purpose10%▁▄▇█▁▁

FAQ

Common Tetris questions

Answered from the same tracked data.